Marketing Resource Center

Marketing Information

In Sickness And In Health


I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.

Marketing on a Budget


A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.

10 Powerful Marketing Tips


1. Print your best small ad on a postcard and mail it to prospects in your targeted market.

Customer Lifetime Value - The Key To Maximizing Your Profits!


The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline.

Write Articles WITHOUT Writing!


Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles.

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients


We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries.

Turning The Casual Scanner Into A Buyer


 The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy.

Direct Mail


Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600 or Ł6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now.

Top 10 Marketing Pitfalls


Ten Marketing PitfallsBy Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?


Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list.

Large One?


Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.

Make More Sells With Colors


How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel.They effect us whether we are aware of it or not.

The Fine Art of Relationship Marketing


The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking.

Focus...a Marketing Strategy


The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business


Do you want to be quoted by the national press on a daily basis?  (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer. In fact, I've been quoted in over 100 prestigious U.

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MORE RESOURCES:

Tom Tailor Starts Marketing IPO, Seeks March Listing
BusinessWeek
March 12 (Bloomberg) -- Tom Tailor Holding AG, the German clothing company founded in 1962, will begin marketing an initial public ...

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GlaxoSmithKline: EC Gives Marketing Authorization For Revolade
Wall Street Journal
LN) said Friday the European Commission (EC) has granted marketing authorization for Revolade (eltrombopag) for the oral treatment of thrombocytopenia ...
Ligand Announces Approval for Revolade® in EuropeBusiness Wire (press release)
GlaxoSmithKline Granted Marketing Authorization From European Commission For ...RTT News

all 81 news articles »


New York Times (blog)

Former Ford and Vw marketing executive to head the Fiat brand in US
AutoSpies.com
Chrysler Group has announced that the Fiat brand in North America will be headed by Laura Soave, a former Ford and Volkswagen marketing executive. ...
Marchionne Shifts Hiring Strategy in Fiat's US MoveBusinessWeek
Fiat Names VW Marketer to Lead US ReturnNew York Times (blog)

all 154 news articles »


Why Apple's iPad Will Be a Content Marketing Game Changer
SYS-CON Media (press release)
This seismic shift applies to books…to newspapers…to magazines…to catalogues…to advertising…to direct marketing. It's impossible to avoid headlines that ...

and more »


Justice Department Investigating Marketing of Surgical-Ablation Devices
Newsinferno.com
Several medical device makers are being investigated by the US Justice Department over the marketing of surgical-ablation devices. ...
Surgical-Device Firms Walk Fine LineWall Street Journal

all 7 news articles »


The Business Insider

Twitter Social Media Marketing Strategy Benefits Analysis
Online PR News (press release)
SEO Social Media marketing strategy firm shares the unique marketing benefits of Twitter based on lengthy study. Online PR News – 12-March-2010 – SEO ...
Social Media Marketing: An OverviewThe Social Robot (blog)
4 Ways to Effectively Use Social Media as a CatalystMashable (blog)
Almost Half of Marketers Use SocNetsMedia Buyer Planner
DVM 360
all 23 news articles »


Port Authority expands online, print marketing
Coshocton Tribune
COSHOCTON -- The results might be difficult to measure, but marketing still is an important part of a ...

and more »


Harvard review tests marketing locally
Cincinnati.com
... 2010 Fresh off its first major redesign in a decade, Harvard Business Review will begin its first regional marketing campaign this year. ...

and more »


Eastern Panhandle Marketing Exec's Passion is Playwrighting
WBOY-TV
By living in Harpers Ferry, he's a four-hour drive from his marketing clients in New York and from Warwood, the Wheeling neighborhood where his parents ...

and more »


DeCarolis Design & Marketing Brings Home Silicon Valley Gold
Marketwire (press release)
DeCarolis Design & Marketing delivers intelligent, cost-effective solutions for direct marketing programs, promotional advertising campaigns, ...

and more »

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