Marketing Resource Center

Marketing Information

In Sickness And In Health


I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.

Marketing on a Budget


A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.

10 Powerful Marketing Tips


1. Print your best small ad on a postcard and mail it to prospects in your targeted market.

Customer Lifetime Value - The Key To Maximizing Your Profits!


The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline.

Write Articles WITHOUT Writing!


Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles.

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients


We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries.

Turning The Casual Scanner Into A Buyer


 The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy.

Direct Mail


Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now.

Top 10 Marketing Pitfalls


Ten Marketing PitfallsBy Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?


Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list.

Large One?


Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.

Make More Sells With Colors


How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel.They effect us whether we are aware of it or not.

The Fine Art of Relationship Marketing


The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking.

Focus...a Marketing Strategy


The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business


Do you want to be quoted by the national press on a daily basis?  (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer. In fact, I've been quoted in over 100 prestigious U.

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MORE RESOURCES:


Kansas City Star

Botox Marketing Charges Settled
Newsinferno.com
The Botox probe lasted one year, with the Justice Department looking at Allergan's marketing of Botox from 2001 through 2008, said the AP. ...
Wrinkle Free! Botox Maker Pays $600M to Settle Marketing ChargesWall Street Journal (blog)
Botox Settlement for $600M Reached to Resolve Lawsuits Over MarketingAboutLawsuits.com
Pharmaceutical company to pay states for improperly marketing BotoxSioux Falls Argus Leader
PRWeek -MedCity News -NPR (blog)
all 630 news articles »


Washington Post

Papa John's kicks off NFL marketing ahead of season
Reuters
O) will try to score with hungry fans with the Monday launch of a multimillion-dollar marketing campaign around its new sponsorship deal with the National ...
Better Ingredients. Better Pizza. Better Football. Papa John's Calls All-Out ...MarketWatch (press release)

all 19 news articles »


RTT News

Xerox Launches Global Marketing Campaign; Gets Down to Real Business with Help ...
MarketWatch (press release)
NORWALK, Conn., Sep 02, 2010 (BUSINESS WIRE) -- A new global marketing campaign from Xerox Corporation (NYSE:XRX) -- the most ambitious and innovative the ...
Xerox to Double Ad Spending to Rebrand as Services CompanyBloomberg
Copying No One: Xerox Debuts Global EffortMediapost.com
Xerox To Launch Ad Campaign Focusing On Business Process Services - UpdateRTT News

all 182 news articles »


EYE and Ace Marketing Expand Location-Based Mobile Marketing Network
MarketWatch (press release)
Ace's Location-Based Mobile Marketing technology is designed to allow advertisers in EYE malls to reach on-the-go shoppers via their mobile devices with ...

and more »


Ideal Financial Solutions Launches Viral Marketing Initiative
MarketWatch (press release)
LAS VEGAS, Sep 2, 2010 (GlobeNewswire via COMTEX) -- Ideal Financial Solutions (Pink Sheets:IFSL) has announced the launch of a new viral marketing ...
Ideal Financial Solutions Launches Viral Marketing InitiativeTrading Markets (press release)

all 7 news articles »


Washington Post

AOL renews search engine marketing deal with Google
Vertical Leap News (press release)
AOL has announced that it has renewed its service and search engine marketing deal with Google for another five years. Since 2002, Google has powered AOL's ...
AOL's Mobile And Video Push Powers Google Search DealMediapost.com

all 253 news articles »


Summary Box: Avis ups cash part of takeover bid
BusinessWeek
Internet Marketing Master's Degree Learn Effective Internet Marketing Strategies While Earning Your Masters Online! Internet Marketing Bachelor's Degree ...

and more »


TBS' MLB Postseason Coverage Marketing Campaign to Feature Kid Rock's New Song ...
TVbytheNumbers
The song will be used throughout TBS' marketing campaign for its MLB Postseason coverage including shorter versions of the video that will run beginning in ...

and more »


Telegraph.co.uk

Apple's Ping is a bald-faced marketing ploy doomed for failure
DVICE
There's a line between something useful being used for marketing purposes and a piece of marketing disguised as something useful. ...
Welcome to the social, AppleCNET
iTunes Ping: Apple's Socially Networked MusicKatonda

all 632 news articles »

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