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Mail Orders Most Common Mistakes THE GREAT MAIL ORDER MYTH There are a number of totally unrealistic beliefs about the mail order business. To belive in any of them can be dangerous to your pocketbook. Trade Show Marketing - Getting Prepared for the Big Event With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show:1. PowerPositioning: WillYouAcceptThisRose.com Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness. Direct Mail Response Rates Low? Eliminate These Mistakes Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your poor response.LISTYou are mailing to people who are never likely to buyYou are not mailing to others in the same business who influence the buying decisionYour list is out of dateYour names and addresses are not formatted correctly for proper deliveryYour list has job titles only, not namesFORMATYou are using the wrong format for your audience (self-mailers to professionals, for example)Your letter and brochure are not complete sales pitches in themselvesYour liftnote or buckslip confuses your offer or main selling promiseENVELOPEYour envelope gives too much away, so your prospects throw it away unopenedYour mailing envelope looks like junk mailYour package is addressed to "Occupant" and not to a person by nameMESSAGEYour letter lacks a strong, customer-focussed headlineThe opening line in your letter is not compellingYou spell your prospective customer's name incorrectlyYour letter lacks specifics about product size, weight, color and other vital detailsYou discuss product features but not customer benefitsYou talk too much about your company and not enough about your readerYou do not create enough desireYour letter lacks urgencyYou do not offer a guaranteeOFFERYou are offering the same thing that your competitors are offeringYour offer is not specificYour offer is not exclusiveYour offer is not relevantYour offer is not valuableYour offer is not uniqueYour offer is not usefulCALL TO ACTIONYou do not ask for the orderYou ask for the order, but too late in your letterYou conclude by saying, "If you have any questions, don't hesitate to contact me"You give too many ways to respond-or not enoughREPLY DEVICEYour reply device is too clutteredYou do not tell prospects what to do to buy your product or serviceYour reply device is not postage-paidTIMINGYou are mailing at the wrong time of the yearYour letter is arriving on the wrong day of the weekYou are mailing too often, so prospects ignore youYou are not mailing often enough, so prospects do not remember youAbout the authorAlan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail. 10 Important Steps to Mail Order Success There are a number of difficulties a beginning entrepreneur may encounter that can "torpedo" his business almost before he knows it. But the wise mail order dealer can sidestep some of the pitfalls of operating his own business by recognizing and avoiding the following common mistakes. You Must Get Going If You Want To Get Growing For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't. Promotional Freebies What's a promotional freebie? A promotional freebie is something you can give to your customers, visitors or subscribers. Giving away "freebies" is an excellent marketing tool. Color Part 1: Accuracy Color is one of the most difficult parts of a design to show accurately to a client.Color perception can be affected by many factors, including:Human perception:The way each person sees color can vary, depending on the structure of the individual's eye. The Biggest Needle In The Haystack Hello everyone! Have you ever been curious about something, and wanted to learn about it? If you're like me, I am a pretty curious fellow, I really like to learn.Where is the best place to start finding the information you are looking for? My choice for information gathering is the Internet!Where do you start your search for information? I use search engines, my favorite is Google. The Importance of Interpersonal Communcation Skills Interpersonal Communications is the transmission of information from one person to another and their understanding of it through the use of common language or symbols. It is a way of interacting and happens always at all times whether you want it to happen or not. Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster Are You Riding The Marketing Roller Coaster?If you're like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a roller coaster. I'm picturing a roller coaster that mostly goes up and down as opposed to one that flips you upside-down or sends you around backwards. Telemarketers Dont Like Them? Heres An Idea For Ya! Telemarketers.. Marketing to Hispanics/Latinos A powerful consumer market with annual spending power exceeding $350 billion, Hispanics-or should that be Latinos?-have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once you get the labels straight.Is it "Hispanics" or "Latinos"?Hispanics and Latinos have hotly debated that question for years, and apparently, picking one answer over the other means drawing political, social, and generational lines in the sand. Fair Measures Corporation A case study in online "thinking outside the box" The Fair Measures Corporation Web site, at http://www.FairMeasures. Budget Marketing: Managing Your Marketing Money Wisely! There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the best graphic designer and printing a great glossy brochure. What is a Marketing Plan Anyway? Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and enjoy it. Make It A Threesome What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5 reasons why multiple meetings are beneficial:YOU CAN MAKE MORE PROFESSIONAL CONNECTIONS IN LESS TIMENetworking can become very time-consuming and expensive -- especially if all you ever do is have lunch or dinner with one person at a time. Dramatically Improve Your Marketing Results With These 6 Simple Steps What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn't have your marketing act together over the past year. Well, there are. To Web or Not to Web? Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service offered and what the business is trying to achieve. Do You Know Where Your Email Address is Today? Having people go to your website is not always easy: remind them with a special business card.Whether you understand it nor not, the web is likely here to stay; those businesses that do not yet have a web presence, or at least email addresses, are likely to get left in the dust.
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