Marketing Resource Center

Marketing Information

Writing To Overpower Your Competition


"We don't have any competition. We're a truly a one-of-a-kind company.

How to Set (and Get) the Right Prices


Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company's pricing, I'm surprised at how little time small business owners spend on it.

The Top 10 Marketing Tools to Grow Your Business in 2004


Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company's reason for being. And smaller companies will find it to be one of the hardest working tools.

Service Marketers; How's Your Packaging?


When a shopper picks up a product in a store, what's the first thing they notice? The packaging, right? The same holds true for someone buying a service.Yet instead of a folded carton with colorful graphics, you are the packaging for your service business.

Whats Your Marketing Attitude?


Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can.

Mobile Marketing a New Age Strategy


More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign.

Everybody Loves Raymond....You Should Too!


Popular TV Series Provides a Powerful Marketing LessonSmall Business owners spend a great deal of mental effort and time trying to dream up the next big marketing idea for their business. I'm all for that.

The Added Effectiveness of Promotional Products in Your Marketing Plan


Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it.

Powerful Direct Marketing Numbers


Direct Marketing works!Why? It works because it's personal. It carries a message, answers questions and gets orders.

Free Marketing Tips


Dumb Excuse #1"I'm not sure I want to invest any money in my internet business right now."Yes, it's sad to say but I hear this one from time to time.

Five Tips for Trade Show Success on a Small Budget


No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:1) Have a sales representative exhibit your line at a trade show.

Creating Great Charts for Persuasive Trade Show Presentations


A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs.

Build Relationships


Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal.

Guerilla Marketing Lesson 2: Why Do People Call Me?


Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has a huge impact on you.

Tooting Your Own Horn


"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- AnonymousEvery day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic.

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MORE RESOURCES:

Globe and Mail

Jockey sees marketing star in rookie NFL quarterback
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ESPN (blog)

Northwestern starts major marketing push
ESPN (blog)
It's why Thursday's announcement that Northwestern will launch its first-ever major marketing campaign for athletics is long overdue. ...
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Globe and Mail

The MLS Marketing Crisis
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However, the whole marketing strategy of promoting the MLS has fallen flat. Yes, American soccer has substantial obstacles to overcome, most importantly ...
Q&A: Madison Ave. Landon ZoneNYSportsJournalism

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Businesses find fairs offer unique marketing opportunity
Springfield News Sun
Bill Lackey Pete and Deb Aksenczuk show their coal-burning stoves July 29 at the Clark County Fair. The pair uses the fair circuit to market their business, ...

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BP Reports `Significant Bounceback' in U.S. Refining, Marketing Operations
Bloomberg
BP Plc reported a “significant bounceback” in its US refining and marketing operations in the second ...

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Interactive Mirror Developed by Guerilla Marketing Company
Huffington Post (blog)
The technology was conceptualized by Lit Studios and developed by Interference Incorporated, an innovative marketing company based in the New York City area ...



Adaptive Marketing sponsors barbeque for Family & Children's Agency clients
Norwalk Plus Magazine
By Family & Children's Agency Adaptive Marketing LLC in Norwalk, recently sponsored a special barbeque lunch for clients of Family & Children's Agency that ...

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Hastings looks to burnish its image with marketing study
Minneapolis Star Tribune
City leaders are hoping a $10000 marketing study will help them re-create that cozy feeling for businesses and consumers. The Hastings Economic Development ...



New York Daily News

'Jersey Shore' transforms regional style into global marketing boon
New York Daily News
'Jersey Shore' stars Mike 'The Situation' Sorrentino and Jenni 'JWoww' Farley are both hawking their own clothing lines. ...

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