| |
| |
|
Marketing Resource Center |
|
|
|
Marketing Information
More Articles from Marketing Information: MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Getting New Clients - When Only a Few is More Than Enough Many of the business owners I speak with are looking for a relatively small number of new clients. It isn't that they're not ambitious, it's just the size of their businesses doesn't warrant a larger objective. Loan Officer Marketing - Why Realtors® Don't Read Your Brochures When you place brochures from every mortgage company side by side, you can't help but notice the similarities. Each piece mentions that they have every possible loan program available, proven & experienced professionals, fast & friendly service, a list of documents needed to process the loan, a promise of individualized attention and a commitment to professionally serve the client. So You Want To Cut The Crap And Get Into The Money? So, you´ve been around for a while, and maybe even made a few bucks, but you still need something.. Are Your Prospects Walking Out on You? After 11 years in sales, I've put together and delivered more sales presentations, briefings, and demos than I care to remember. But the nice thing about repetition is that after a few dozen presentations you get very good at reading body language. Mark Twain's Great Marketing Idea To tell you the truth (and about 53% of this article is true), I don't know where I heard this story about Mark Twain. But I've heard it enough times to verify that it's either (a) at least half true, or (b) a credible lie. A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.I had no idea what to do, how to do or why. Write Better Web Content If you're reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. 3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money What is Marketing? There are many text book answers to this but I like these two definitions the most.To be successful, you have to understand what marketing is, and how to advertise. Strategic Marketing and Tactical Marketing Know The Differences And Profit Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.They fail to realize that the "Strategic" side of the coin - what you say, how you say it, and who you say it to - is almost always MORE important than the marketing medium of WHERE you say it. Creating Your Unique Selling Proposition or USP Creating Your Unique Selling Proposition"Don't tell them what you do. Tell them what you do for them. Peddling Your Own Wagon Through Local Exposure In my e-book "Articles That Sell", I've shared the secret of marketing your business on the Internet. If you've been active in your efforts, you've been writing and publishing free reprint articles. Marketing Strategy - Spell Out Your Unique Value I attended a "Sales Focus" seminar a few years back in which the speaker asked this key question. "Why, based on all the competitive alternatives available to me, would I want to buy from you?" What a great question. Marketing Through Associations ©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources - everybody's tired of mailing to the same lists. If you're not in direct marketing and thinking about putting a mailing together, here's something a little different: take a look at marketing through associations. Mission Position Ahh, the mission statement. For some companies it simply describes their purpose for existing. Do I Need an RSS Feed? RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way. Using a Marketing Calendar Template Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Fundraising Letter Envelopes: How To Make Them Irresistible Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Marketing Tips 101 - Where Can I Get Clients From? The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error. Some of the ways to get clients are: contact previous employers; mailing lists; cold call your target market; attend group meetings and seminars for your target market (conventions for doctors, lawyers; computer seminars); attend local Chamber of Commerce meetings; join groups related to your target market; if your target market uses a specific system, for example accountants use the SafeGuard system, contact them and tell them that you are available to teach them how to use the system or you can do it for them. Utilizing Your Best Hidden Asset To Increase Sales You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you're like most business people you probably aren't using it to its full potential. A Look at Brochure Printing Services A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional.
|
| home | site map | Advertising Articles |
| © 2006 |
