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Focusing Your Marketing Efforts One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat. Dont Advertise Your Business - Market It! Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. How Price Gouging Can Hurt Your Business "Price gouging" is an emotional, inflammatory term. Everyone is against it, but only buyers, angry over excessive profit-taking, proclaim it. Is Your Marketing Working... That is the question, you should be asking yourself. Many feel that it is I'm sure. Judge Rules in Consultant's Favor with 80-20 Rule I opened the registered letter and was shocked. My best clients were joining together in a class-action suit against me. 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