Marketing Resource Center

Want To Be A Stronger Marketer? Work Your Marketing Muscles!


You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? You've got to work your marketing muscles.


Just as an athlete needs to workout to stay in shape, if you want to get stronger at marketing, you need to work your marketing muscles. So how do you work marketing muscles?


1. Read Regularly. There is no shortage of resources out there folks. Find them and begin consuming them. There are books and newsletters and resources all over the web. Don't get overwhelmed by the volume of resources available. Pick one and commit to consuming it. Schedule a time that works for you and sit down and read that resource. Even if you only find one or two good ideas, doesn't that make you a little bit stronger?


2. Find Avenues To Write. Writing might be the single most important skill for effective marketing. "But I'm not a good writer" you say. Listen, you are a wealth of information about your business or industry, and writing is the key to sharing that information to attract business. Writing will also help you gain clarity about the value of your own services.


Practice writing regularly. Articles, tip sheets, your web site content, newsletters, sales letters, and case studies are all examples of things to be writing. Do the best you can and consider an editor or copywriter to review it if you're worried about it being great. You'll get better, and stronger, with practice.


3. Increase Your Speaking Ability. Much like writing, speaking is one of the most powerful tools for developing attention, interest, trust and credibility with your potential audience. This is not just standing up in front of an audience to give a presentation, seminar, or workshop, although these are great strategies. You've also got to be prepared to stand up and introduce yourself at networking meetings. Or more basically, you have to be prepared to answer that question, "What do you do?"


Confidence in speaking comes with preparedness and practice. Ever been to a networking meeting when someone stands up for their introduction and starts out with, "Um, Ok, let's see?"? Clearly not practiced and prepared. Spend time preparing for what you want to say when you introduce yourself and when someone ask, "What do you do?"


Just like exercise, even scheduling just a few hours a week to work your marketing muscles will begin to make a difference. Before you know it, you might be a pretty strong marketer.

(c) - Kevin Dervin, KPD Marketing

About the Author:

Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today.

Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.


MORE RESOURCES:

Does Your Marketing Measure Up?
CRM Buyer - 2 hours ago
By Brian Gilbert How do you know if the marketing spending you're doing is getting traction? CEOs need to ask the tough questions of their marketing heads ...


San Diego Union Tribune

Local retailers counting on regular shoppers, not pricey marketing ...
Beaumont Enterprise, tx - 9 hours ago
Many are opting not to tackle expensive holiday marketing campaigns to boost store traffic during the holidays, and instead said they are relying on regular ...
BLACK FRIDAY GUIDE: ONLINE Newsday
Holidays have retailers boxed in Minneapolis Star Tribune
all 122 news articles


Big Brand Marketing for Small Businesses
PR Web (press release), WA - 6 hours ago
Album creative studios tailors big brand marketing for small business owners in Orange County. Affordable brand marketing and online marketing are essential ...


Multichannel News

HBO Laces Up Marketing Gloves For PPV Bout
Multichannel News, NY - 9 hours ago
“We have an unprecedented marketing effort,” said Arum, adding that “you only can do this level for a mega-event but for these blockbusters this effort is ...


Global job losses hit local marketing units
The Australian, Australia - 1 hour ago
RETRENCHMENTS in the Australian branches of some US ompanies, combined with staff freezes and cuts, are limiting marketing job opportunities. ...


Marketing Webinar to Help Businesses in a Downturn Economy - 42 ...
PR.com (press release), NY - 17 hours ago
Upcoming webinar focuses on practical marketing. Despite the downturn economy, California based marketers Laura Lowell and Jennifer L. Jacobson are ...


Saturday Interview Hoping to Sell the Emotion of Love (and Rings)
New York Times, United States - Nov 21, 2008
While these are especially gloomy times for retailers, Mr. Goldberg says his company’s marketing campaign, which focuses on the emotional aspects of its ...


REGIONAL BUSINESS NEWS: Agridata awarded ... Anchor Marketing ...
Grand Forks Herald, ND - Nov 21, 2008
Anchor Marketing, Grand Forks, was awarded a 2008 American Graphic Design Award by Graphic Design USA, a national news magazine for graphic designers and ...


Nonprofits can be considered for free marketing services
Pensacola News Journal, FL - 7 hours ago
Through the GoodWörks program, Ideawörks will award a year's worth of marketing services to a small local nonprofit that needs to build awareness of its ...


BBC News

Anheuser-Busch's sports marketing chief to retire
CNNMoney.com - Nov 17, 2008
NEW YORK (Associated Press) - The vice president of global media and sports marketing at Anheuser-Busch Cos. Inc. will retire at the end of the year, ...
Will Anheuser-Busch InBev burnish the Budweiser icon? St. Louis Post-Dispatch
Peacock names AB’s US business leaders Bizjournals.com
Sports Marketing Guru Tony Ponturo Leaves Anheuser-Busch CNBC
Wall Street Journal - St. Louis Post-Dispatch
all 638 news articles

Marketing - Google News

home | site map | Advertising Articles
© 2006