| |
| |
|
Marketing Resource Center |
|
|
|
Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. For example there has been a huge resurgence in the Pabst Blue Ribbon brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. How did they resurrect this brand without spending a fortune on re-branding efforts? Pabst Blue Ribbon Beer has risen to the top through celebrities using the brand. Rock musician "Kid Rock" was seen wearing a PBR belt buckle and T-shirt and from there it's history. Here are 7 solid ways you can build your brand through celebrity and tastemaker usage without breaking the bank. 1.) Sponsor local or national high profile events. Sometime you can do this on a product donation basis. 2.) Underwrite bands or artists in your market that you believe have a chance to make it big. Sometimes your investment will be as small as printing posters or placing ads for them that always contain your logo. 3.) Create and produce your own signature event and invite the press and local celebrities and tastemakers. Remember, if you give somebody and experience? they will never forget you. 4.) Find out where your local tastemakers are hanging out and get your products there. 5.) Send care packages with your products to local tastemakers, celebrities and news personalities. Make sure your contact information is enclosed. 6.) Create a loyal street team or crew of individuals that can sample your products where tastemakers are hanging out. 7.) Build a relationship with one tastemaker and make them your brand surrogate. With these efforts and good timing your products will be in the hands of tastemakers and from there... it's history. Thom King is the president of Multimediary Entertainment Marketing. Multimediary builds brands through making them part of the entertainment experience. Visit the web site at http://www.multimediary.com.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Bridging the Chasm from Lead to Loyal Customer Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring CustomersHave you ever watched a documentary about climbing Mount Everest? If so, you will undoubtedly remember one specific segment of the journey where the climbers cross a chasm, one carefully placed step after another, using aluminum ladders strung end to end. For me, just the thought of it is enough to cause an anxiety attack!There is a similar chasm between your product or service and your potential customers, even if it is only in the potential customers' mind. Determining Marketing Effectiveness Even If You Didnt Track What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don't know what worked and what didn't.Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?First of all, don't beat yourself up. To Be Successful Sell to Wants not Needs My mother used to tell me, tongue in cheek, that I never wanted anything in my life- everything I asked for was something I needed!! Think about it. We say, "I need a new car. Marketing is More Than a Token Process "Necessity is the mother of invention!" The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins' material. I was listening to, and applying, information from his thirty day series. Connect to Your Customers with Superb Sales Letters In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. The Power Of A Story If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story. Small Business Marketing Tip - Get Attention and Be Remembered We live in a world of noise - not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. The Most Powerful Marketing Strategy Available To Small Businesses Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that. My Product is Obviously Better - Why isn't it Selling? The movie, "Field of Dreams" opens with a farmer standing in a cornfield. He hears a disembodied voice saying, "If you build it, he will come"?by the end of the movie the mantra has changed to "If you build it, they will come". The 3 Unknown Steps of Marketing Success To be your own marketing expert you first need to know where to begin. It's no good learning how to be a good copywriter, if you don't know what medium is best to promote your work through. Developing A Focused Marketing Strategy You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?First, there are several things you need to know. Online Advertising Versus Traditional Media Advertising Before I compare today's online advertising with traditional media advertising I will make an analogy.If you've been on the Internet for as long as I have, you probably noticed that things have changed dramatically. Brochures that Generate Sales Leads (and How to Write Them) One rule in direct mail is that your letter sells your offer and your brochure sells what you're selling. For example, let's say you mail a classic direct mail package to generate sales leads for your enterprise software product. Mortgage Marketing - What Your Client Wants Your business depends on the successof your marketing efforts. If your marketing works, you'll get rich. Five Marketing Tips to Double Profits It's a startling fact: almost all entrepreneurs aren't marketing their businesses effectively. Marketing goes much deeper than advertising. Hello, My Name Is . . . What Your Name Tag Says About You When you attend networking functions, what kind of name tag do you wear? One of those sticky things you scrawled your name on, or something a bit more sophisticated? For just a few cents to a few dollars, you can have a classy, customized name tag that will draw attention and comments and help you make the most of every networking opportunity.Instead of relying on those disposable sticky tags, you can get your own engraved or imprinted name badge at your local office supply store. Why Surveying Matters What is the single most important thing you can do as a business owner? That is a question that this week I think I have found an answer to. The answer? Keep your ear to the marketplace by listening to your customers. Niche And Grow Rich Unless you've been living under an Internet rock, you'veprobably heard the buzz about Niche Marketing. Right nowit's the hottest marketing topic online. CRM Star Wars: When Marketing is from Venus and IT is from Mars Inherent tensions exist between marketing and IT. This is often compounded by lots of cross-talk, with each function on different channels. Top Five Tips for Marketing that Gets Results When marketing your practice, as well as designing your brochure, website, business card, flier, advertisement, or other marketing effort, I recommend investing the time and effort needed to effectively address the following:Tip #1: MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELFWhat looks good to you is not necessarily effective for your desired audience. Do your market research and test your strategies on your target market.
|
| home | site map | Advertising Articles |
| © 2006 |
