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Marketing Resource Center |
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Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking. No matter whether or not you do both of these activities or only one of them, you need to know what messages you want to convey to your audience. That's why you need to create a list of your 10 Most Important Business Principles (MIBP). Without them, your marketing efforts will be too diffuse to really grab the attention of your intended ideal clients. Your 10 Most Important Business Principles inform, expand, and provide clarity for your business vision. For example, the vision statement for my company, SoloBizVille is: Through collaboration, community, and continuous learning, any professional can create a joyous, sustainable, and profitable one-person services business. For me, as a Business Coach for Solopreneurs, my 10 MIBP are:
As you can see, some of my MIBP are reasons why solopreneurs are frustrated; while others are principles for business success. But all of them are principles that I believe in and use when I coach solopreneurs. For a contrast, these were my 10 MIBPs when I was working solo as an Independent Technical Writer and Publications Project Manager:
Once you know your 10 MIBP you immediately have at least 10 topics for promoting your business. You can write a series of articles like this one, or use them as topics for speeches or seminars, or create checklists and worksheets based on your MIBP for use by your clients, or print them on the backs of your business cards, or write a book or ebook about them. You get the idea. Using your 10 MIBP in your marketing ensures congruency in your business messenging strengthening the image of your business in the minds of your potential clients. Copyright 2004, Rose Hill, Inc ____________________________________________ Rose Hill, Founder and Owner,of Biz Whiz Expert (http://www.SoloBizVille.com) and Team Member of Solo-E.Com (http://www.Solo-E.Com) has been self-employed since 1990. Knowing how to run corporate departments and how to market corporate entities, products, and services did nothing to prepare her for successfully running and marketing a one-person business. That is why Rose created the SoloBizVille and SoloBizU community - to specifically to help solo entrepreneurs jumpstart their business success without all the trial-and-error learning. ____________________________________________ *********** Find more articles like this at http://www.Solo-E.com - Keeping Solo Entrepreneurs Juiced in Business and in Life. Our team of Solo Entrepreneurs are comprised of small business experts who support others in finding business success with the flexibility and freedom to have a life, too. Network with other freelancers, self-employed and Solo Entrepreneurs in our forums, enjoy our articles and newsletter, and find other online training opportunities. *******
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