| |
| |
|
Marketing Resource Center |
|
|
|
Work Backward And Make More Sales!
It goes against the grain, especially for those of us used to "business at the speed of light." But bear with me. I'm not trying to teach you Zen philosophy. But I am going to show you how working backward can move your business forward. Let's start with a purchase. That's a great place to be, isn't it? The moment when your prospect has become your customer. When money changes hands and your widget or service finds a new home. It's beautiful. But what got your customer to this point? I can actually hear a few of you saying, "Who cares? All that matters is that she's here." Well, that attitude may work for a garage sale. Or even a going out of business sale. But if you want more customers, and more moments like this one, it really helps to know what got us here. So you can do it all over again. Go ahead and ask her some questions. Get her to fill out a survey. Analyze your web logs. Act like a secret agent if you have to and find out what brought her to you. Find out things like: How did you hear about us? You absolutely have to know what methods of promotion are working, and what isn't. Otherwise you waste money. Of course, there are ways to track responses to your marketing without asking. If you're using direct response. If your ad/ commercial/ sales letter asks your prospect to call, use a different number for each ad. Then see which ads bring in the most phone calls. Use coupons, and put a code on each one that tells you where it ran. Have special landing pages on your web site for each and every ad or commercial you run, and track the traffic. Now you can see what marketing messages are working, and should be increased. And, what isn't working. That you can cut out. What made you choose us over our competitors? You both know competitors exist, so there's no point in denying it. But your customer has rejected them in favor of you. Why? Use what you discover here to differentiate yourself in your marketing. That doesn't mean attacking your competitors. It just means calling attention to your more favorable aspects. What put you in the market for a widget? Find out what problem your product or service is solving. Don't just guess, get the facts. You may be surprised at what you discover. Use this powerful information to craft sales messages that speak to the needs of your prospects. There are all kinds of ways to get this information. If you have a retail store, you can train your employees to strike up a conversation and ask. You can always give out surveys, and a few customers will fill them out. Offering an incentive, like a discount on their next purchase, is a great way to get more. Finding out what led your customer to your cash register takes a bit of time and effort. But once you know where the journey started, you can meet others there. And you'll have a much better idea how to guide them to a purchase of their own! Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
So You Want To Cut The Crap And Get Into The Money? So, you´ve been around for a while, and maybe even made a few bucks, but you still need something.. Todays Definition of Marketing. Has It Changed? With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Marketing Person You Think You Arent Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of success?I could go on and on. Has the question, Now what? ever entered your mind? If so, I would like to share my story with you. How to Discover your Primary Market and Where to Find Them Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market. Financial Services Marketing Insights: A Marketing Compass What we now call "marketing" began long before the name was coined. In the mid-1800s, traveling salesmen dressed "snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. How to Use Flyers to Increase Your Business What benefits will you get from flyers?Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. The Building Blocks to Effective Marketing The Building Blocks to Successful MarketingIt's More than Sales and AdvertisingBy Julie ChanceWhether you're a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn't have to cost a fortune and you don't have to be a creative genius. What Is Better Than FREE? Oh come on! FREE is free. Zero, zip, nada, zilch. What Are People Buying Online? Benefits, that's what!Whether you're selling in print or in person, it's a universal truth.And success in both worlds requires a counterintuitive approach. Incestuous Relationship Between Football and Marketing Thousands eyes were fixed. Hearts were beating hard against the chests. A Good Marketer: What's the Measurement? As a business owner, you know how valuable being good at marketing is. Yet, I have found working with business owners for the past 20 plus years that 99. Marketing Lessons From TV's The Apprentice Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump's "The Apprentice" I'd say we can.Advertising and marketing are creative disciplines. CRM System: Give Meaning to Your Data A customer relationship system (CRM) system uses technologically-driven strategies to assess customer needs and buying behavior. This allows businesses to market their products and services more effectively. Direct Mail Formats: How to Choose the Right One for Your Next Mailing Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you'll be irritated to know, is clear. It depends. Mailing Lists - Keeping it Simple The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern. Successful Non-for-Profit Fundraising Letters Share Eight Qualities You'll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. How To Recover Your Almost Customers You'll always need to find new prospects for your business. But don't overlook the prospects you already attracted. The Most Powerful Marketing Strategy Available To Small Businesses Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that. Marketing: Are You Focused? In early 1992, President George H.W. B2B Marketing - Why it Should be Subtle Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning.
|
| home | site map | Advertising Articles |
| © 2006 |
