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Marketing Resource Center |
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The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality in fundraising. Sad because the PS is stupid and belongs in another millennium. In this age of word processors, no one needs to add a PS anymore. But important because a donor reading a PS is a donor looking for information. And that's your opportunity. According to direct mail consultant Allyn Kramer, there are five "hot spots" in your direct mail packages where readers look first. Here they are, in order: 1. Outside envelope Since the PS is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas. ---- © 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).
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