| |
| |
|
Marketing Resource Center |
|
|
|
Create Your Own Rumors
A consultant new in the city asked me how I managed to get business so fast. Working for that marketing company definitely gave me a jump start. That's because I already knew about press releases. Only in business a few months and I already had been in two of the local papers. However, it was my male mentors who introduced me to telemarketing. At the suggestion of calling strangers on the phone was enough to terrify me. There was no way I could just dial up people and sell myself like a product. I was sure people would hang up. I insisted that I could not do it. Tim termed it "telephonitis." Yes, that was it; I was scared of the telephone to use it in that way. I was given this advice. Don't sell yourself, sell your company. Look at the company as a separate entity. Pretend you are telling people about your company. Okay, I agreed to give it a try. I failed miserably. I stuttered, forgot what I was going to say and hung up on many people. Thank goodness, the phones back then didn't have that return call back button. But I did realize that this is a great way to do marketing so I had to come up with a plan to jump this big boulder on my journey's path. I remembered back a few short weeks ago, when I answered the phone and was told by a female voice she was a college student, and was doing a survey. I did not feel she was being intrusive and answered her questions. At the end of the survey, she was very friendly and thanked me for my time. Therefore based with that memory, I decided to try a new approach to my telephonitis. My first call was made to an accounting firm. I advised the voice on the line that I was a student doing research and did she have time to answer a few questions. The voice returned a polite yes. I had prepared a list of ten questions about her job title, did she work with a computer, the programs she worked on, etc. When finished, I thanked her for her time and hung up. You see with funds being limited, I needed to send flyers only to those who had computers. What I now possessed was a target market, As I got bolder with my surveys, I discovered that people were friendly and I could interject other stuff. Many times, they were frustrated with their computer or their computer consultant. Bingo, I then would tell them all about this person I heard that had a great reputation. I would go on and on about how this consultant has many clients and they all just love her. Of course I was telling them about myself. It worked like a charm for me. Therefore I started my own rumors, and created my own tactic in the game. ### Gina Novelle (copyright 12-2004) Gina Novelle is a published free lance writer. Her company sponsors the web site http://www.thirdpocket.com, a support site for the self-employed. Her book, "Business Secrets Men Don't Tell Women" reveals how women and men view self-employment differently and will be available in 2005. She currently offers her services as an Ezine Writer to optimize search engine ratings. gina@exclusivemarkets.net
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Sponsorship: A Key to Powerful Marketing Sponsorship is the fastest growing form of marketing in the U.S. Medias Dirty Little Secret I'm constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to "reach the right people."Why am I amazed?Because they all reach the same people. Quick and Instant Marketing Soup Everything happens Quickly and Instantly on the Internet. In the blink of an eye your easily transported around a whole planet. What Is Multi-Level And How Should It Be Worked Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have. Top Four Marketing Secrets of Building a Professional Practice Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can't make it. Five New 5 Ps! NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with.Here I'm NOT referring to Product, Price, Place, Promotion and Package!But I'm talking about the FRESHEST 5 P's I believe will be extra useful for your websites and newsletters. People Arent Interested in You or Your Company Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company.Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you need to lead with on your Web site - or mailing or brochure. The First Rule of CRM for Financial Services Things have to change. Cross selling is not going to happen simply by installing new CRM technology. How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face. 5 High-Impact Marketing Tips Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense. Connect to Your Customers with Superb Sales Letters In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. Multicultural Marketing - Taking Care of Business At Hand Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. "Gone are the days when businesses succeed with a 'one size fits all' approach to marketing. The Testimonial Writing Machine Almost every small business marketer knows that they should gather testimonials to use in their marketing materials.The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of a chore. You Must Get Going If You Want To Get Growing For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't. Increase Your Profits Through Customer Loyalty The job of convincing your existing customers to spend higher and more often can be an extremely tough task. There are many ways of achieving customer loyalty. What's Next? A Guide to Marketing Your New Business Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you. How Can I Get Name Recognition? Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services. Encouraging Contact The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. How To Market Effectively Even If No One Understands What You Do So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?If this is your situation then a big part of your marketing strategy will need to be educating consumers about what you do. If yours is a field that is relatively new, or perhaps misunderstood, adopting an education strategy can help consumers understand the benefits you provide and feel more comfortable with the idea of purchasing your products or services. How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results The usual complaint from companies is that Marketing simply does not yield as expected. So much effort, time, and money goes into campaigns, and yet the frustrations persist: Why aren't sales up? Why are we not growing? And the truth, sadly enough, is that no one can really pinpoint what is working well, and what simply is not producing anything (and costing the company!).
|
| home | site map | Advertising Articles |
| © 2006 |
