| |
| |
|
Marketing Resource Center |
|
|
|
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 5 Let's continue to discuss the various marketing principles that are involved in "popcorn marketing": 6. Exclusivity During the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn. They virtually eliminate the competition by not allowing outside food or drinks into the theatre. Being the only game it town offering a product in demand - without any real competition - is a great position to be in. However, I wouldn't do it the way they do it. I wouldn't 'force' people into buying from me by cutting off all other sources. I would instead provide a superior product, or a much better value, and get them to want to buy from me instead of going to other vendors or bringing their own food. Just think of your favorite restaurant. Why do you go there verses all the other restaurants offering the same or similar kind of food? You may even be willing to pay more at your favorite restaurant because they just make it better. It's not because they 'force' you or 'corner' you into going to them. It's because they give you what you want! Something that you can't get anywhere else. When you force people into doing something, they will hold some level of resentment towards the action/experience and the seller. When you offer them a better choice and/or a better value, they will want to buy from you. 7. The Principle of Consensus and "Herd Mentality" If everyone else around him is buying and enjoying popcorn, then Joe Consumer wants to have popcorn as well! Most people want to follow the pack. They want to 'fit in,' they don't want to be left behind; they want to "keep up." If other people and their kids are enjoying fresh, hot buttered popcorn, then heck so will Joe Consumer and his family. He also 'assumes' that if others around him are enjoying the popcorn, then it must be good, and that he will enjoy it too. How can you use this strategy in your product or service? Provide "proof" that others are already enjoying and benefiting from your product. Offer testimonials from existing customers, show specific examples and success stories of how a certain customer benefited from using your product/service. If you're selling a marketing/ moneymaking product, give specifics of how much profit a customer made by using your strategies. To read the rest of this special report, you can download it here: http://www.trafficstrategiesonsteroids.com/popcorn.pdf (Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and resource box must remain in the article all links must be active hyperlinks.) *** 3 Easy Steps To Make Money Online ***
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Attract Your Dream Customer Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. Effective Lead Generation How to Gain your Prospective Clients' Attention and Generate the Leads You Need to Make Your Business a SuccessIf you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention. Often the best way to do this is to use their name so they realize you are speaking directly to them. Take My Commitment (to Your Biz) Quiz! Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?Here's 10 questions to help you find out:(1) Have you taken the time to create a business plan?A business plan ensures you have a well-thought-out plan for your business. How to Use Your Newsletter to Research Your Market A few decades ago, in the early days of automatic banking terminals, the management at Citibank made a somewhat reluctant decision to introduce automatic tellers. They were anxious to cut costs, but they assumed that customers would rather deal with human tellers, had they the choice. New Years Revolution No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year. Demographics For the Masses Information is the lifeblood of the economy. That's especially true for businesses, because the ability to identify current customers and locate new customers makes the difference between boom and bust. Make Your Mailing a Home Run, Not a Strike Out! You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn't send it out. Marketing as a Spiritual Practice II: Unearthing Your Potential Marketing as we know it is over. Done. 7 Ways to Evaluate Your Marketing Plan Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking. Ready, Aim, Fire...Oops...Wheres The Target? Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales. Does The Market Really Want It? At the very heart of any successful marketing strategy is the determination of what your present and prospective customers need, want, and desire. You have to find out what they want before you try to sell it to them. Top 3 Reasons Why Your Headlines Fail Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. One direct marketing expert goes so far as to credit the headline with 100% of the success or failure of any ad or sales letter, because if the headline fails to pull the reader into the main body of the ad or sales copy, then there is no chance of success! And they are both right! If your headline fails to perform its' function of getting the reader to read further into your copy, then the headline is fully responsible for the failure of the ad or sales letter. Your Ideal Client A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone. The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale. Beware: Marketing Sinkholes Ahead! Life provides your business with enough opportunities for failure. Don't help it along by creating sinkholes to consume your limited financial resources. How to Set (and Get) the Right Prices Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company's pricing, I'm surprised at how little time small business owners spend on it. 7 Ways a Copywriter Can Help Your Business Succeed Think you can't afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business. Direct Mail Response Rates Low? Eliminate These Mistakes Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your poor response.LISTYou are mailing to people who are never likely to buyYou are not mailing to others in the same business who influence the buying decisionYour list is out of dateYour names and addresses are not formatted correctly for proper deliveryYour list has job titles only, not namesFORMATYou are using the wrong format for your audience (self-mailers to professionals, for example)Your letter and brochure are not complete sales pitches in themselvesYour liftnote or buckslip confuses your offer or main selling promiseENVELOPEYour envelope gives too much away, so your prospects throw it away unopenedYour mailing envelope looks like junk mailYour package is addressed to "Occupant" and not to a person by nameMESSAGEYour letter lacks a strong, customer-focussed headlineThe opening line in your letter is not compellingYou spell your prospective customer's name incorrectlyYour letter lacks specifics about product size, weight, color and other vital detailsYou discuss product features but not customer benefitsYou talk too much about your company and not enough about your readerYou do not create enough desireYour letter lacks urgencyYou do not offer a guaranteeOFFERYou are offering the same thing that your competitors are offeringYour offer is not specificYour offer is not exclusiveYour offer is not relevantYour offer is not valuableYour offer is not uniqueYour offer is not usefulCALL TO ACTIONYou do not ask for the orderYou ask for the order, but too late in your letterYou conclude by saying, "If you have any questions, don't hesitate to contact me"You give too many ways to respond-or not enoughREPLY DEVICEYour reply device is too clutteredYou do not tell prospects what to do to buy your product or serviceYour reply device is not postage-paidTIMINGYou are mailing at the wrong time of the yearYour letter is arriving on the wrong day of the weekYou are mailing too often, so prospects ignore youYou are not mailing often enough, so prospects do not remember youAbout the authorAlan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail. Who are Those People Youre Selling To? If you're in the IT business, that's an important question.Most marketers are keen to profile their prospects. Postcards - Picture Perfect Promotion There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people and generally communicate to existing or potential clients.It isn't a fact that registers easily and it almost takes faith to follow this dictum until you have seen it work over and over in all sorts of different businesses and organizations (as I have). Youre Halfway There!...Or Not Part 1 The year is almost over and the last half of this year will fly by just as fast as the first half.Are you on target for meeting your business goals for this year?If you answered yes, congratulations!Keep reading for ideas that will help you stay on track.
|
| home | site map | Advertising Articles |
| © 2006 |
