| |
| |
|
Marketing Resource Center |
|
|
|
Unique Marketing Ideas That Generate Cash!
First of all - keep in touch with your customers! One of the best ways to do this is with a newsletter. Today it's easier than ever to have a newsletter - use email. If you don't have your customer's email addresses already, start asking for them when they pay for something at the cash register. Give them an incentive for signing up for your free newsletter - maybe a free gift or a small discount or even a prize draw they can be entered into. Use your newsletter to let customers know about sales in advance, extend special invitations to past customers only and open the store during non-regular hours. A popular sporting goods store where I live does this twice a year - and the lineups to get in weave through the store parking lot and people talk about the sale for weeks - before and after it happens! This is a GREAT publicity AND sales tool. Add other incentives in the newsletter like: a 10% discount for past customers on a new product line, or offer an old customer a 5% discount on their next purchase if they bring a new customer to a special sale. Give customers a gift for every referral they send to you. Can you team up with other businesses in your area to offer a "package" promotion? If you are a make-up artist can you team up with the high end dress shops in your community to offer a "bonus" make up package for prom or other special events? By combining services both businesses win and customers love it because they save time since they don't have to run all over town! This would work well if you gave manicures, pedicures or did hair as well. Professional photographers can also find unique ways to team up with all of these businesses as well. Think "strength in numbers"! If you save the customer time and effort running around THEY WILL BUY FROM YOU and very much appreciate you. Can you offer a "deal of the month" package? Let's say you own a restaurant on a beach and October through February are always very slow - and so is your cash flow! Due to construction delays you didn't open until September which means you are going to be struggling this winter unless you get an influx of cash and FAST! How about selling a twelve month package of meals? Set a price for a 3 course dinner (starter, entrée and dessert), multiply by twelve and then take off a small percentage since the customer pays all at once. Selling these packages allows you an instant influx of cash. You can encourage people to use them as gifts (one gift certificate at a time or the whole book) or they can keep them for themselves to use when they're low on cash. This idea can be used in many industries, not just food. How about for pet grooming, house cleaning, yard care, car detailing, hair cuts, manicures - any product or service that is bought more than once! Is there a time of day, or day of week that is slowest for your business? That's when you have a sale! In the area I live Tuesdays are "cheap movie nights" and all tickets are half price - it's because historically Tuesdays are the slowest nights at the theatre. Now most Tuesdays the theatres are full! Think about ways you can make this work for your business. I've heard of tax accountants who offer a discount to people who bring their taxes in to be done before February 1. This gives the accountant some much needed cash after slow season, and helps ease some of the crazy rush around tax time. Open up your mind - see what other industries are doing to generate quick cash - DON'T just look at what's been done in your industry before - try something new - become an innovator in your industry. When you do something different you'll stand out - by being unique your business can really grow! Wendy McClelland is a motivational speaker, marketing innovator and Certified Guerrilla Marketing Coach who specializes in teaching people to "think without boundaries!" She is a past nominee for "Canadian Entrepreneur of the Year" and her clients have included software developers, an Olympic athlete and a wide range of business organizations. She has spoken to 10,000+ conference attendees, about Marketing, Internet Business and Motivation. You can contact her through her website - http://www.thinkwithoutboundaries.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
What Are People Buying Online? Benefits, that's what!Whether you're selling in print or in person, it's a universal truth.And success in both worlds requires a counterintuitive approach. Direct Mail Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now. 25 Ways To Make Your Next Direct Mail Campaign Work This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you've included as many as possible in your advertising. Viral Marketing with a Powerful Twist What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . Ten Ways to Market Your Business by Doing What You Love To Do Most business owners get so involved in the work of the business that there never seems to be enough time to do the necessary marketing. Even when business is good the owner must continue marketing because if he/she stops, the business eventually will stop too. Top 9 Strategies To Attract More Clients Now 1. Advertise in trade journals, ezines, and web sites that cater to your ideal client. Signage for Mobile Car Wash Vehicles If you are in the mobile car wash business and you should be. Then you know that your clean work vehicles is your best piece of advertising. Small Business Marketing Tip - Get Attention and Be Remembered We live in a world of noise - not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. Target Market - 3 Big Reasons You Need To Know Yours Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start. Promote your Business and Products through Submitting Articles to Top Web Sites Articles submitted to online publishers bring your site new visitors and increase your ezine subscribers. You can also get these benefits by submitting your articles to top Web sites that not only promote your products, but also your services. Your Secret Marketing Weapon As a professional service provider, you're paid for what you know. People come to your firm for the expertise you offer, first and foremost. Marketing Messages: Your 10 Most Important Business Principles As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.No matter whether or not you do both of these activities or only one of them, you need to know what messages you want to convey to your audience. 21 Ways To Expand Your Subscriber List Expanding your subscriber list, whether it be for your ezine, newsletter -- printed or electronic -- takes persistence, and commitment. Not to mention time and letting go of the frustruation of it all. Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today Are you suffering from feelings of indifference or a lack of concern when it comes to marketing your business? Do you lack the passion that's necessary to attract customers to your business?Marketing apathy, characterized by feelings of passiveness, disregard, and a lack of interest is widespread among today's businesses. This attitude is like putting a roadblock between you and your success. How to Get a 100% Return on Your Marketing Investment Guaranteed! One of the most effective ways to market your products/servicesis to create strategic alliances. Strategic alliances arepartnerships with companies who sell to a client base similarto yours but they sell different products/services. Comprehensive Marketing Details Not Found in Beginner Books If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers. Where Are Your Leads Coming From? Most B2B marketers spend a great deal of time analyzing the performance of their programs and initiatives. The reason is obvious: With the growing pressure on marketing to produce measurable results, it's critical that every marketing dollar is invested wisely. Sage Advice from a Marketing Expert! An international hair-cutting chain opened a new store directly across the street from the small town's only barbershop owned and operated by a man affectionately known to the locals as 'ol'Joe'.Joe and his barbershop were fixtures on Main Street for over twenty-eight years where he had enjoyed the privilege of trimming the hair on every man and boy in the community. Arts Marketing : Suggestions for Students and Beginners Many artists create art but when it comes to marketing and selling their work, well, that is another story. It may seem daunting at first but artists can do marketing easily if they just think logically and commit time to the effort. So You Want To Cut The Crap And Get Into The Money? So, you´ve been around for a while, and maybe even made a few bucks, but you still need something..
|
| home | site map | Advertising Articles |
| © 2006 |
