| |
| |
|
Marketing Resource Center |
|
|
|
Most Wanted Response... How To Make It Work
"When I walked into the grocery store last Saturday, I was just 'browsing.' But... their MWR was obvious. Because,... I could smell the 'hot fresh baked bread' in the bakery department. They must have arranged to circulate that aroma all over the store. Yep... I knew at that moment, their MWR. What is MWR?... MWR means Most Wanted Response. Copy Writers say MWR's the starting point for their headlines, articles and sales letters. That 'fresh hot bread aroma' was like a great headline... It got my Attention... It created Interest, and I Desired to buy several loaves. And... It created Action, because I headed for the bakery department. Forget fruit and vegetables. I wanted some of that 'fresh hot baked bread'. First the MWR, then the headline to grab the readers attention, excite and motivate them to continue reading down the web page, ezine, or article. Everything from the headline, first paragraph, sub headlines, sentence , and every word should lead toward your Most Wanted Response. MWR may be convincing your reader the value of subscribing to your ezine, clicking a link for an ecourse, reading an article, sending an email, or buying your info-product. Browsing at the grocery store, emphasized principles and ideas that Copy Writers talk about and use. That hot fresh bread got my Attention the moment I walked into the store. A great headline. I became Interested in buying hot fresh bread. .. No!... I wasn't just Interested, they had created the Desire for hot fresh bread. And I was taking Action as I headed for the bakery to get some loaves before they sold out. That was the bakery's MWR in action... It worked! And... It was the old standby of Copy Writers first decide on the Most Wanted Response and then use 'AIDA'. We've all heard this term and have tried to apply it in our writings. Know your MWR, then create Attention, Interest, Desire that causes Action. Now everytime I sit down to write anything, I'll remember 'Most Wanted Response' and 'AIDA' Attention, Interest, Desire, Action. Then do my best to accomplish my Most Wanted Response. If you've read this far... I've accomplished my MWR... to get you to read this article right to the very end. copyright (c) Bill Parks 2003 Bill Parks... Computer Consultant, specializing in Filemaker Pro database design. Publisher of "Information Age Products Ezine" and "Bill's Business Boosters Ezine." http://www.InfoAgePro.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Winning At Business With Your Marketing Game Plan Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. Set Your Business Apart With A Unique Selling Proposition Unless your company has absolutely no competition now or in the forseeable future, you're well advised to find and develop a unique selling proposition (USP) that differentiates your business from all of your competitors.For you to succeed, you have to identify and understand what you or your business does or can start doing for your prospects and customers that provides them with a result that is superior to the competition's. Your Company Need More Marketing? Or Just Better Marketing? Many sales problems can be solved by improved marketing. Selling harder is often not the solution. Burnout Today I want to share a question from a reader who writes:How do I keep from being burned out while cold calling? My job is to call current customers and also call new business prospects. I have a quota of 60-80 calls to make per day, but it seems as though I cannot stay focused long enough to make even 50 phone calls. Why Your Sales Copy Should Be Written As If It Will Never Be Read At All! What is enthusiasm?Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm is "an absorbing possession of the mind by an interest, study, or pursuit; [an] ardent interest. Marketing Effectively to More Than One Audience What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?This is a great question that applies to many different types of businesses who find they need to market to more than one group of people. Marketing Got You Stumped? It's not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts aren't working. Determining Marketing Effectiveness Even If You Didnt Track What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don't know what worked and what didn't.Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?First of all, don't beat yourself up. Viral Marketing Viral marketing involves the use of surf-exchanges, and if you don't know what a surf-exchange is, itsa site that you can join, often for free, and exchange web page views with other members.You submit the website you wish to promote, and then you usually get a 'start page' that you load into your web browser and you start to view other web pages. A Pass / Fail Test for Any New Market If you are considering entering a new target market, with anexisting or new product or service, it makes sense to firstsystematically analyze the market in question via somefundamental market evaluation criteria. It is not onlyrational but most cost effective to determine if a new marketpursuit makes sense for your company before any significantresources are further applied to the effort. Census Data Mapping for Small Business When studying the demographics of an area for a business venture or expansion you need to not only understand all the data, but what it means to your individual business model. Census data and Census projection charting for MSDA's has become very accurate over the years. Successful Surveys: 10 Tips for Better Results Why would you use an email or online survey when you could simply call your clients and customers and ask for their input?Lots of reasons.- standardization- easy to get large numbers of responses- easy to tabulate, analyze- easy (and often fun) for your clients and customers- inexpensive- non-intrusive- time-efficient (for you, and for your clients and customers)- protect your customers' anonymity (if important)- professional- no "cold calls"- no answering machines!And have you figured out how long it would take to have 100 fifteen-minute conversations instead? (I don't have to do the math to know that it's WAY too long!)So in this article, I'm going to talk surveys. Promotional Bags: Your Company Details on Parade The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion. Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies It is a well known web site marketing strategy: To attractnew customers and traffic, give out something for free:e-zine, ebooks, software, services etc.But as you already know, most people don't appreciate what they get for free because they will always suspect there must be catch. Maximum Marketing - Minimum Budget Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a professional trade association of my peers. 50 Benefits Of Joint Venture Marketing What Is A Joint Venture?A joint venture is an agreement in which two or morebusinesses work on a project for a set period of time.Joint ventures can be long-term, like promoting aproduct together, or some can be short-term, likebartering (trading) products and services. Do I Need an RSS Feed? RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way. Marketing vs Selling - Why Theres A Difference Marketing is something that we do to let people know what products we have to offer.Selling is something that we do to show people that the products we have to offer are of value to them. Successful Non-for-Profit Fundraising Letters Share Eight Qualities You'll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. How to Critique Your Own Yellow Page Ad Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page.
|
| home | site map | Advertising Articles |
| © 2006 |
