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Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate
Everything you will ever need to know about internet marketing is plainly available to you everywhere yougo on the internet. All you need to do is dissect, study,and emulate these methods and you invariably will becomejust as successful as the people who created them. How do I know this? Because I use this exact pratice to make money with my own online businesses and newsletters.Whenever I have a problem, I look to other successfulinternet marketers and see how they have overcome thesesame obstacles I am facing. Some people will tell you must buy a certain ebook orinternet marketing course to become successful. Thisis not true. Informational products do have theirmerits, but it is important to understand that a lot ofthem become out-dated immediately after publication. The online marketplace changes very rapidly and the best, most successful internet marketers change with it.A good traffic-building tactic one day may be ineffectivethe next. If you hinge your entire business plan around this single idea you read in an ebook, and that idea endsup being outdated, then you will fail. I am not trying to say that informational products are notuseful. But I am saying you need to find a real time way ofanalyzing and implementing the information you do have. Youcannot purchase internet business success, but you alsocannot have it for free. You must work for it. If you blindly purchase information and then try to implement it, you will not succeed. Take list-based marketing for instance. Sendingemail to opt-in subscribers used to be one of the mosteffective, inexpensive ways to make quick sales. But in thewake of recent anti-spam legislation, this same methodhas become drastically less profitable. Yahoo, Hotmail, AOLand other email client services have clamped down on business emails in general, blacklisting all email fromsome autoresponders and filtering out up to 70% oflegitimate business emails in some cases. Of course, you wouldn't know any of this from reading 99% of the marketing information available on the internet.Why? Because these books became outdated the secondcongress passed the CAN-SPAM ACT. These books will stilltell you that simply filling an autoresponder with messagesand buying leads will make you a fortune. This is nolonger true. You can still make just as much money from list marketingnow as you could before, but you just need to solve somemarketing problems first. You cannot continue to use outdated information that could not possibly take intoconsideration the current marketing world. So how do you deal with these problems? The same way youneed to deal with all eBusiness marketing problems. Youoperate in REAL TIME. You dissect, study, and emulate what successful webmasters, listowners, andnetrepreneurs are doing to make money right now. There are a number of different ways you can do this--but they all involve the same three steps: dissect, study,and emulate. In the remainder of this article, I willexplain website reverse engineering, which is one ofthe real time methods I use to improve my marketingefforts. You can start by taking a closer look at the websites youvisit most often. Rather than looking at them as a customeror as a member, think about the process thatwent into making them. You did not find that website byaccident. You are not looking at certain products forno reason. If the webmaster of this site is a professional,then it was engineered to drive you there and then to lookat specific things. Undo this process to learn from it: Dissect. Study. Emulate. Look at the layout of the pages. Check the site map. Look at how things are arranaged. Are there popups? Is there a newsletter? Do they have a lot of outgoing links to websites they do not own? Is this website actuallymini-site of another bigger site? Figure out why this webmaster has things setup in the wayyou see them. How does the webmaster really make the majority of herrevenue? Does this webmaster get a lot traffic? If so,where does it come from (hint: google and alexa havefunctions that allow you to back-track links and traffic).Does this webmaster use certain techniques to lure youin--and then close a sale? Does the mainpage containprimarly free or purchasable items? How is this webmaster's sales copy constructed? Wouldthis webmaster prefer you to purchase a product orsign up for a list? Dissect. Study. Emulate. Answer all of these questions. You can do it for free andyou will only get better the more you do it. Now take some of the methods you understand best and aretechnically capable of implementing and then emulate themon your own website, personalizing them to fit in withyour own scheme, of course. If you do this regularly--if you use REAL TIME as yourstandard of evaluation--you cannot fail. I have personallyused this method dozens of times to fix my website, and just recently I adjust my new internet income course,which now not only gets to all of my subscribers, but alsoteaches them how to accomplish the same thing with real time marketing. --- You may use this article for reprint, as long as it remains unaltered and the resource box and author information are included. - Isaiah Hull Isaiah Hull is the CEO of an internet business, a publisherof two business newsletters, PTL of several affiliate programs, and a business trainer for his affiliates.On 11/10/04, he released a brand-new free internet income course to address the major changes in internet marketing: http://www.workathomerightnow.net
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