| |
| |
|
Marketing Resource Center |
|
|
|
Mark Twain's Great Marketing Idea
To tell you the truth (and about 53% of this article is true), I don't know where I heard this story about Mark Twain. But I've heard it enough times to verify that it's either (a) at least half true, or (b) a credible lie. Anyway, it's seems that in the early 1850's Twain - then known as Samuel Clemens - found himself in San Francisco without a job. The reason he was there, I believe, had something to do with the Gold Rush. Twain loved the town, and wanted to stay. But to do so he had to find a job. Since he'd worked on a newspaper before, he applied at a big publication there. No thanks, the editor said. We don't need any writers right now. And even if we did, we don't have money in the budget to pay them. Twain countered with an amazing offer. What if he agreed to work for free? I'll write for you, Twain said. You publish my work, and if people like what I write, maybe you'll hire me. You can guess the rest of this report. The editor loved Twain's work, hired him, and Twain's career continued to build. But what if he'd simply walked out the door that day? The moral of this story: Free is pretty hard to refuse. Next time you have trouble winning a client, how about offering to do a project for free, just to show what you can do? Rix Quinn's new book "Words That Stick" is inexpensive, and offers lots of writing ideas. You can get it from you local bookstore, or http://www.amazon.com/exec/obidos/ASIN/1580085768/qid/ For details on Quinn's workshops and consulting services, e-mail him at mailto:rixquinn@charter.net
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Creating Customer Value The purpose of business is to create and retain a customer.Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care?add any high sounding word with 'customer' preceding or succeeding that word and you have a new model, a new theory. Increase Your Sales By Following-Up The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made.One of the main reasons customers leave, change suppliers, or stop buying is because of apathy on the part of the company. How to Add Warmth, Color & Texture to Your Advertisements "?A powerful agent is the right word?" --Mark TwainAnd what true words those are! Your marketing efforts have the ability to succeed?or to fail?based on the words you choose to represent your products, services, and yourself in your ads.You have the ability to choose any words you desire. Ten Tips for Creating a Winning Proposal - Part 2 Part 1 of this series described five critical components for creating a winning proposal. In some instances, these components are all a prospective client needs to make a determination and award the job. Timing and the Right Product Will Make Your Dreams Come True Are you looking to erase your debt, buy that new luxury vehicle, or impress that special person?You can, if the timing is right and you market a product everyone needs!Here's a blueprint that outlines the 6 steps to start earning big money today.Step #1: Find a product everyone needs. Stop Your Marketing Leaks Thirty percent of all the drinkable water that runs between the plant and your faucet is lost to leaky pipes. In marketing, thirty percent of our business is lost to leaky follow up. How to Turn a Marketing Calendar into Marketing Success! Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who has the time?Creating a marketing calendar is the only way to make sure you stick to your plans. Take it seriously - don't forward today's marketing to-do into tomorrow's list or you'll fall behind right away. Have Something Good To Say If you don't get this right, you can just forget about everything else.. Can Message Board Marketing Work For You? One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two. T.E.A.M Profit As you network and meet other business owners,keep this philosophy in mind:"Together Everyone Achieves More Profit"Remember this when you meet someonewith a business that serves your target market.Think about how each of you can work together to achieve more and grow your businesses. Why Most Marketing Videos Dont Work Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable. Eight Advantages of Fundraising Letters Over Other Methods 1. PersonalFundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Encouraging Contact The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. Design Direct Mail Postcards Back-to-Front to Boost Response Rates Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around-and boost response rates as a result. How to Start a Big Mail Service A BIG MAIL SHOULD CONTAIN:At least three to four Mail order Magazines Circulars containingoffers or interest to new mail order dealers. Circulars which theBig Mail Dealer has been to mail. The Marketing Plan and the Four P's The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include "the four P's" - Product, Promotions, Price, and Place. How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making! How Toyota Captured the #1 Market Share . . Four Simple Ways to Cut Your Trade Show Marketing Budget in Half Many times when a trade show is planned for there isn't someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you. Blowing Your Own Horn Opportunity Assistance Business Resource Center http://www.opportunityassistance. Knock, knock. Whos There? Your Target Market, Are You Listening? Have you ever had a conversation with a person who wasn't listening to anything you said? This one-way communication experience is a big turn-off and many times frustrating to cope with at the time. Is this occurring in your marketing? Oops, no one wants to think of their business as turning a deaf ear to their market.
|
| home | site map | Advertising Articles |
| © 2006 |
