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Marketing Resource Center |
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Corporate Cleavage
I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men's Health magazine, I checked my Encarta dictionary and looked up the word "cleavage". There is business science in "them der hills", namely the division or splitting of something, and last but not least, "the hollow visible between the breasts of a woman wearing a low cut garment". Suffice to say, I was very relieved that I had not been bastardizing the use of the word cleavage all these years. But it is never to late right? Why mess up such a beautiful word as cleavage by coining a new term, "Corporate Cleavage"? Well, if I am not thinking about "my wife's cleavage", I am definitely always focused on business. The two words together can describe a business or corporation in such an accurate way. For the mean time think corporate exposure or effective marketing. A corporation these days doesn't want to cross the line and expose too much, or too little, about their business or product. They simply want to get just enough exposure, to get enough interest to keep the shareholders happy. Are you noticing the similarities? "So where does the division or splitting of something come in to play?" Great question, glad you asked. I will assume that there are two parts to every business. There will always be a product or service that is accompanied by a sales and marketing strategy. I believe the division between product and sales is very important. The closer together these two parts of a business or corporation can theoretically come together, the better the results. The farther the divide or split between service and marketing, failure becomes eminent. "Corporate Cleavage" exists in every business today. Expose too much and you may damage your business to the point of no return. Then there are those that believe too much exposure or bad press?sorry Janet Jackson, is never a bad thing. Also ensure there isn't a great divide between the product or service you are selling, and the sales and marketing strategy you use. Listen to the Beatles song "Come Together" for additional advice. Either way, ensure your business is mindful of the low cut garments it wears. by Lee Raito, CFP, FMA Co-Author of Business Sexcess Business and financial expert Lee Raito is a Certified Financial Planner and Financial Management Advisor from Canada. Lee has teamed up with US based Internet marketing expert Sam Heyer to provide you with information that will take your business success to a place it has never been before. Their recent book, Business Sexcess, is the much talked about book that will transform how you look at business. http://www.BusinessSexcess.com
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