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Marketing Resource Center |
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T.E.A.M Profit
As you network and meet other business owners,keep this philosophy in mind:"Together Everyone Achieves More Profit" Remember this when you meet someonewith a business that serves your target market.Think about how each of you can work together to achieve more and grow your businesses. The following case study shows how to growyour business using the T.E.A.M Profit concept: Ted is a Real Estate Agent specializing in working with residents who want to purchase fixer upper homes. His target market consists of busy professionalswho have more money than time. His prospects are interested in investing in homes that are structurally sound but in need of cosmetic improvements thatwill increase the value of the home. Ted is struggling to attract clientsdespite the fact that there isa viable market for his niche. Ted starts to attend more networking eventsin an effort to market his business.Instead of meeting anyone in his target marketat the networking events, Ted meets aHome Inspector, General Contractor, and aReal Estate Appraiser. Using the T.E.A.M Profit concept, Ted is able to leverage his new contacts into acceleratedbusiness growth for all of them. Remembering that: "Together Everyone AchievesMore Profit by helping each other", Ted comes up with solutions that will help him and his new contactsattract more clients by working together. Ted formed a strategic alliance with theHome Inspector that resulted in Ted's clients receiving a discounted rate on their Home Inspection. This added more value for the clients because they didn't have to waste their valuable timesearching for a Home Inspector. They were also assured that their home wasstructurally sound before they invested in it. Ted's strategic alliance with the General Contractor provided his clients with special packages for their home improvement needs. Ted's strategic alliance with theReal Estate Appraiser provided hisclients with another solution to their needs. Once the home improvements were completed,the Real Estate Appraiser determined how much value was added to their new investment. Ted's clients were satisfied with his value added servicesand referred new clients to him on a regular basis.Everyone in Ted's T.E.A.M Profit circle were also satisfiedbecause they were now able to attract more clientswith less effort and in less time. How can you apply the T.E.A.M Profit concept to accelerate your business growth? Copyright 2004 Black Unicorn Communications, Inc. All Rights Reserved Black Unicorn Communications helpsIndependent Service Professionalsattract more clients in less time.Visit http://www.blackunicorninc.comfor a FREE Business Success Toolkit,including the 7 day e-course:7 Steps To More Clients
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