| |
| |
|
Marketing Resource Center |
|
|
|
D.A.N.C.E. With Me
Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us. Let's take a look at the D.A.N.C.E., a few simple ways you can enlist your network to help promote your organization. Distribute and Display. Do you have literature or product samples that you can ask someone in your network to distribute for you? Perhaps you could ask them to place your information in their next client mailing, or hand out your brochures or samples at an upcoming meeting they are attending. If they have a high traffic office, ask them to display your products or material. Arrange. Your contact knows a lot of people that you also should know. So, get her to arrange a meeting for you. It's best if you can get your friend to accompany you to the meeting. This helps place everyone more at ease. Nominate. There are all sorts of awards and recognition programs. Ask someone to nominate you for appropriate business and community service awards. Your local Business Journal has a number of awards ranging from Women in Business and 40 Under 40 to Diversity awards. Client Heidi Hines just won a Business Journal Women in Business Award. Don't forget the community service related awards, too. For instance, client Jayson Colavella of Youth Link was named a hometown hero by WBT Radio. Contact. Your network also can provide you with leads and referrals. Maybe he heard about plans one of his clients has for expansion. He could pass this lead along to you and direct you to the appropriate contact. Someone in your network could give you the names and addresses of people they think would be good prospects. Better still, they could make the first contact with the prospects and then provide you their information so you can follow up. Endorse. Testimonials are a time honored method of getting others to promote your business. Ask your client if he would provide you with a quote on what he gained from your products or services. This endorsement can then be used in a multitude of ways from your website to direct marketing. A good way to get others to D.A.N.C.E. with you is to do the same for them first. So, make a list of those who could help your business and then offer to help them first. Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Bank of Commerce, Bray Law, Brent Dees Financial, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, VELUX and Verbatim.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Inform vs. Excite excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn't do the whole job. Natural Marketing for Full Business Success Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market, or I will fail."Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. Is Your Company A Member Of The Community? One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real "hands on" lady. Did You Know Your Mind-Set IS Your Problem? How To Save Yourself From The Pits of Marketing Cyber Hell!"Your Mind-Set IS Your Problem!"Did you know that the one major thing that stands between You and Success is Your Mind Set? Yes it is true. Sometimes our "Own Stinkin' Thinkin'" gets in the way of our Success, or our ability to achieve success. Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for Letters, Post Cards, Newsletters, Testimonials, Referrals.Selling insurance is tough: too many agents selling too few clients, and ouch - trying to show value when all you are selling is a piece of paper that no one really thinks he needs? until it's too late. Keeping Pace with Business Marketing Today's business marketing rules are different than they were in years past. Those rules that once focused predominantly on local and regional business marketing have now gone global, thanks in large part to the creation of the Internet. Trade Shows Are Not a Waste! According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching new customers.But, despite the abundance of opportunities that trade shows provide, many executives complain that their trade show expenditures offer little return for the investment of money and time. How to Magnetize Your Business Do you ever wonder how some businesses always seem to be doing so much business? And how they seem to do all that business without really trying that hard? Most of us would like to have business come to us, rather than chasing it. Think of a magnet - pulling business towards your company, effortlessly and naturally. The Newest Marketing Course Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course. I say certainly because I suppose to know what for you as Small marketer is more important. Small Business Pricing Strategies Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again. Big Ticket Marketing in 28 Minutes I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to moreeffectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket product. Marketing Ideas Without Action Will Get You Nowhere! Marketing Ideas Without Action Get You NowhereYou want to grow your small business, but how do you do that? Many of the small businesses I work with are not really sure what works best, or how, or where to get started.We're all familiar with the term Marketing, but what in the heck is it really supposed to do for us?* Build brand awareness* Build name recognition* Increase market share* Get more clients* Generate referrals* Create more repeat businessMaybe you've tried some things in the past like brochures, yellow pages advertising, Chamber of Commerce networking but were disappointed with the results so you stopped doing them. 10 Essential Criteria For Choosing Your Target Market A specific group of people you will focus on selling your services to is your target market. This is not to be confused with the problem you will be solving for this group. Creating Your Own Lead Capture Pages Having a downline can be golden. A downline is a group of folks who have either signed-up or have already agreed to at least look at what you send them. Business Cards and Business Etiquette One of the very basic conditions of being a successful businessman is to get people (your existing or prospective customers) to like you and a very basic requirement for being liked by people is to have proper business etiquette. We all like to be in companionship of well-cultured people and etiquette is one of the most important components of culture. When You Need More Than Magic To Keep Your Marketing Going It is easy to focus on what remains outstanding and not seewhat you have accomplished or how you have grown over thepast year. Even marketing experts have difficulty nailingdown time to market. Tackle a Newsletter and Come Out On Top Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. 4 Steps To Increase Your Job Sign Marketing It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing isn't done as effectively as it could be. Strategic Marketing and Tactical Marketing Know The Differences And Profit Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.They fail to realize that the "Strategic" side of the coin - what you say, how you say it, and who you say it to - is almost always MORE important than the marketing medium of WHERE you say it. So You Want To Cut The Crap And Get Into The Money? So, you´ve been around for a while, and maybe even made a few bucks, but you still need something..
|
| home | site map | Advertising Articles |
| © 2006 |
