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Marketing Resource Center |
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Postcard Direct Mail Marketing Tips And Ideas
Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail copywriters follow. Grab their attention on Side A 1. a wacky photograph The only goal of Side A is to arrest attention and stimulate interest. OK, so that's two goals. You must motivate your prospect to turn your postcard over to read the other side. So make sure Side A is arresting and interesting but does not tell your whole story. Sell them on Side B Ask for the next step, not the order The next step may also be for the reader to call you, or to visit your business. Both good uses of direct response postcards. So make sure you say enough, and in a strong enough way, on this side of the card to motivate a potential buyer to lift the receiver or start heading in your direction. Which brings us to your offer. Make your offer irresistible Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail marketing. Learn more about his services and sign upfor free weekly tips like this at http://www.sharpecopy.com.
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