![]() |
Marketing Resource Center |
|
|
Small Business Bonzai Marketing
Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people. Direct Sales marketing will help increase your business, future referrals and image in the community. Letting potential clients know you want their business is the best way to attract new customers to your business. To do this correctly you will need a small budget set aside for a one week Bonzai Marketing Program; BONZAI MARKETING BREAKDOWN Scouts $ 500.00 Hotels (Rooms) 500.00 Students (Labor) 1,024.00 Contractor 400.00 Computer Person 200.00 Sub Total $2,624.00 You will also need a few other things to assist you in your efforts and it maybe a good idea to coincide this effort with a grand re-opening with a business groups such as the local chamber of commerce. Add to this cost: Supplies $ 100.00 Food 200.00 Chamber of Commerce Membership 250.00 Inserts 600.00 Flyers 1,600.00 TOTAL MARKETING COSTS $5,374.00 Next you will need a small group of preferably College Age young men and women with great personalities. Explain the ins and outs of your business to them and let them talk with your customers about what they like about your business so they get enthusiastic and comfortable talking about all your business has to offer. After this map your town into grids and assign each person a partner and one grid at a time to meet with everyone in that area and discuss your business. This is similar to precinct walking during elections, if you have never done this, volunteer to do this for a candidate in the next election so you understand how to plan your Bonzai Marketing Plan for your own business. Continued success with all your new customers; Think on this. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES:
Marketing - Google News |
RELATED ARTICLES
Did You Know Your Mind-Set IS Your Problem? How To Save Yourself From The Pits of Marketing Cyber Hell!"Your Mind-Set IS Your Problem!"Did you know that the one major thing that stands between You and Success is Your Mind Set? Yes it is true. Sometimes our "Own Stinkin' Thinkin'" gets in the way of our Success, or our ability to achieve success. Creative Emulation In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:? Brainstorming? Benchmarking? Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely thing and hire a consultant. Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits With direct mail, you can break even and still claim success. The reason for this can be understood only when determining the lifetime value of each customer brought in and the likelihood of those customers responding to subsequent offers. What Does Your Logo Color Say About Your Business? And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions. Why Cutting Prices Is Like Cutting Your Own Throat Why cutting your prices is like cutting your own throat. It's the oldest sales tactic in the world? And one of the worst? Price cutting. Getting Your Services Used Every day I talk with professional service providers who do great work, have a valuable service that really helps people?and struggle to get their services used as much as they'd like.They get a lukewarm response after an initial conversation while networking, the referrals come in but don't convert to real business as often as they'd like, and they can't seem to get prospects to see them as that much better than other professionals offering similar services. 10 Start Up Marketing Tips This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Is Your 4X4 Trail Rated? "Traction. Articulation. Value Proposition is the Key to Success Value proposition is treated as the standards or service that the organization is planning to offer or deliver to targeted group of customers with the help of some effective strategic planning.In today's multifaceted technologically driven and extreme competitive business atmosphere, the ability to successfully run your business and to have precise and timely insight into the business performance through value proposition, is the key to success. Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples) I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. Your Ultimate Competitive Advantage The biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no. Marketing on a Budget A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Strategic Internet Marketing I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. How to Profit from Your Expertise (Part 1 of 2) Are you looking for a natural way to market your professional services? What if you could exponentially multiply the number of motivated, pre-qualified prospects you reach in a fraction of the time that networking and referrals require?Now what if you could be the person in a crowed room with whom everyone wants to talk about your services? And no, they don't want to sell you something?they want to buy what you've got.Too good to be true? Not if you know how to leverage the knowledge you get paid for every day as a professional service provider. The Seven Vital Steps You Must Know To Ensure Direct Mail Success 1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. Are We There Yet? Small business marketing is not like taking a family vacation.Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?I can still remember the family vacations as a youngster growing up. Terrific Titles, Happenin Headlines You've probably heard the slogan, "You never get a second chanceto make a first impression." It may be a sales pitch, but in theworld of advertising and promotion, it's right on the nose. Linking Features & Benefits I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before. Commercial Collections By Telephone The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response. Direct Mail Postcard Rules It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. |
| home | site map | Advertising Articles |
| © 2006 |