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Marketing Resource Center |
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Pamphlets and the Money They'll Put in Your Pocket
People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6.95, and it probably cost under fifty cents to produce. It blows my mind to think that little folded up booklets are the sole reason that some people are rich today. It's crazy. I know a woman who is selling one of these little books on how to design cool business cards. Her pamphlet consists of 100 tips and a bunch of folded white paper. Her price? Five bucks a pop. Pamphlets are great because the production cost is cheap and they can be sold in bulk to companies who will give them away as a goodwill item. They are also an impulse buy based on cheap price and good information. Be sure to focus more attention to your bigger sales. Pamphlets can be given away if they are distracting customers from your more expensive packages. A friend of mine has a book, not a pamphlet, but not a textbook either. He sold the rights to his creation, and did not even have to print or ship it; they handled everything. A couple hundred thousand copies later, he has a big chunk of money in his hand and he hasn't lifted a finger since he wrote it. Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs.
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