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Marketing Resource Center |
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The 5 Minute Marketing Plan
If I were to ask you right now, what marketing tactics haveyou used, umm, say in the last month, could you tell me? Chances are you probably could rattle them off quicklyenough. Now, say if I asked you if you knew the results those tacticsbrought. Meaning do you know specifically what each tactic brought in as far as sales, new leads and/or new subscribers, could you tell me that? If you can, then fantastic!!! If you can't, then know that you aren't alone, many businessowners fall into the trap of not planning and tracking. Whenyou think about it though, the word "plan" seems so, daunting,doesn't it? I mean really, all you want to do is "get at it," right?? What if I gave you a little tool that would take about ten minutes to set up and it would give you a clear picture of where you are, what is working and what isn't? Doesn't seem so daunting now, huh?? Ok... hang with me for a bit and I will give you a tool that I use and many other successful marketers are using as well ;o) First of all, why do you need to set a plan of action in the first place? I think we all know "why" we should be doing it. In order to know what is working and what isn't. If you are paying for advertising and you aren't tracking the results, then how do you know if that investment is paying off? If you knew the answer to that, then you could decide a few things: 1. If it is working then of course you continue on with it. 2. If it isn't then you let it go and spend that money elsewhere. You should track EVERYTHING...yes even the free classified ads you place. People will dispute this with me and say "what for, it's free, if I get a hit, cool, it didn't cost me a thing!" Valid point...but consider this...what is YOUR time worth? Sure,it's free, but the time you take in submitting to the "free" stuff, takes you away from the other tasks that could be making you money. We call that "opportunity cost." Your time then is not FREE. If you have a "submitter" and it takes a few minutes, you just clickand it runs then fine, you should try and always automate as much as possible. However, if you are posting on an individual basis...and it takes you an hour or more and you aren't getting anything out of it...is it really worth it??? Put a price on everything, even your time ;o) Ok, let's get to the Plan. This Plan can be used for each and every tactic that you put intoplace or you can use it as a General Plan as an overall game plan, the idea is to at least use it. --------Sidebar------ -------Start----- Mini Plan For: _____________________________ Dated: _________________ 1. Purpose (what is the purpose of your marketing, ie to addsubscribers to my list) 2. Target Audience (the specific group that you are trying to capture,ie start up eBusiness owners, pet owners..etc). 3. What Tactic Are You Using (if it is a classifed in a newsletter, thenbe specific, provide a sample of the ad and what newsletters you haveput this ad in). 4. What Is Your Budget I have this much time per week ___________ I have this much money to spend: $________ 5. What Is Your Schedule (break it down into steps of the thingsyou need to have in place for this particular tactic) 6. Results (log to day your ad run or the day tactic was implementedfrom there track your results. Day 1 ad placed no hits, Day 2 received2 hits). 7. Final Evaluation/Notes (once the particular campaign is over, then you look at the purpose, if it was to add subscribers, how many did you receive in the then and based on that was it worthwhile to spend the money you did. Also are there things you had to do during the processto adjust for and any other notes that you want to keep track of if youdecide to use this down the road again) 8. Samples - I personally keep a folder that has all the advertising samplesthat I have used along with a results log (like the one in step 6). I keep arunning log for each piece of marketing I use so that later on if I want touse the same piece again - then I can quickly look and see how succesfulit was in other similar newsletters that I ran it in...saves me having tolook through past plans to find the ad, keeps things all in one place. You can make this as easy or as elaborate as you wish, this is yourplan and its purpose is to serve you. The important thing to understandis that you use it to track the successes of tactics so you know if itis worth it to you to use again. A mini-marketing plan like this keeps you organized and on track. Youcan tell very quickly which of your campaigns worked and from there determine if you want to re-use it again. Good luck! Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey... are you a do-ityourself marketer? Are you struggling a little? Need just alittle help??? Can you imagine how far your business couldgrow with a Marketing Coach in your pocket? Take a nocost Test Drive TODAY! http://www.profitspace.com/coach
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