| |
| |
|
Marketing Resource Center |
|
|
|
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v. or read books you have the beginning ingredients to a sweet recipe for a great year-round fundraiser. How so? By taking advantage of what's known as an affiliate program or in more common lingo -- partnering. How would you like to partner with the bohemoth Amazon.com? Blockbuster? Disney? or even the giant Wal-mart? Your organization would receive a commission or fee for every paying customer you sent their way. No products to deliver, cakesto bake or cars to wash. It's easy to do, it's free, and is earning a lot of private individuals in the know a mountain of money. Here's how it might work for you: You partner with Amazon.com by filling out a simple form and setting up an account whereyour checks will be sent. And then let's put a link up on your website to Amazon.com that is linked to your affiliateaccount. Now what if you told your donors, church members or other friends of your cause that they could get great books, gifts, cd's and videos through your site and help your organization with your funding needs at the same time? Do you think you'd have any takers? I think you might have a lot! Now Amazon.com may or may not be a match for you. But...the good news is there are literally thousands of affiliate programs, many of which are bound to fit your organization like a glove. Maybe you would like to get involved with something to do with pets...you could partner with PetSmart or PetMeds. Would youlike to do something related to kids?...lots of great programs, like Ident-A-Kid, to keep kids safe. Of course try to matchyour affiliate programs to interests that many of your donors share. Here are a some places that will get your creative juices going. One of the biggest managers in the affiliate programs isCommission Junction, you can find them at www.cj.com, you will find hundreds of partnering opportunities from brand namesyou know and trust. Another great resource to checkout is www.clickbank.com, known as Clickbank, they specialize inelectronic books and software with thousands of titles to choose from. Also many companies, such as Wal-mart manage theirown affiliate program which means you can partner up directly from their site. It's great fun and can be highly profitableto look for the words "affiliate program" on a web page. How much can you earn? Earnings vary widely with commission ranging from 2% to 75%. Some pay flat fees, for example some satellite companies pay up to $100 for giving away free installations of their system. Now a word to the wise is play it safe. Stick with the companies you know. You will have better success at raising funds with well known and respected companies and you won't have to worry about your funds reaching your organization. So the secret is out. Find a great partner, let your donors know they can get great products and services they weregoing to purchase anyway, and help a fantastic cause at the same time. Want more fundraiser tips or help? Click over to www.MyUltimateFundraiser.com Article by Travis Sago a veteran fundraiser for several non-profits including The Special Olympics, Battered Women's Shelter,and Arkansas Fraternal Order of Police. http://www.MyUltimateFundraiser.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
The Top Seven Marketing Mistakes In my view, nearly all government statistics about reasons for business failures are nonsense.Undercapitalization, inexperience, or poor management are usually blamed for all business disasters. Standards for Dry Washing and Pressure Washing in Mobile Car Care The industry standard for mobile washing is completing the car and removing the dirt so it is clean as promised to the customer. Some would say this is not a standard but rather the minimum required. 8 Lessons in Strategic Marketing A La Daddy Daycare I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong.. Non Products Exist in this World "Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. How to Get a 100% Return on Your Marketing Investment Guaranteed! One of the most effective ways to market your products/servicesis to create strategic alliances. Strategic alliances arepartnerships with companies who sell to a client base similarto yours but they sell different products/services. Write It and They Will Come - 5 Ways that Written Information Products Can Help You Build Your Busin Whether it's a downloadable report available from your website, a book sold in the bookstore or a brochure that you hand out at a trade show, an information product is just that - a product that contains information.A well-written information product is valuable to your potential customers because it offers them insight, tips, solutions or awareness into the issues that most concern them. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3 To read the beginning of this special report, you can read part two here: http://ezinearticles.com/?id=58712Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":2. Bridging the Chasm from Lead to Loyal Customer Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring CustomersHave you ever watched a documentary about climbing Mount Everest? If so, you will undoubtedly remember one specific segment of the journey where the climbers cross a chasm, one carefully placed step after another, using aluminum ladders strung end to end. For me, just the thought of it is enough to cause an anxiety attack!There is a similar chasm between your product or service and your potential customers, even if it is only in the potential customers' mind. The 4 P s of Marketing: Effective Marketing Programs Depend On Them There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business. Words that Sell We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It's true. Top 7 Ways to Get Your Products in the Hands of Celebrities Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon This is how the conversation went on my follow-up visit to the oral surgeon,10 days after he removed 2 lower wisdom teeth."Go down the hallway, enter the second door on the right and take a seat inthe dentist's chair," said the receptionist after calling my name out to the5 people in the waiting room. Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival! We live in a world that for many has become technologyadvantaged in business and life. Imagine, for a moment, just how communication, science, art, medicine, automation, supply chain and products have all been reinvented. Marketing is More Than Advertising Marketing is a business process about which much is written, however is often not completely understood. Many think that "marketing" and "advertising" are interchange-able words. Top 7 Tips for New Businesses The marketing decisions you make for your new business are the most important part of making your business a success. Marketing is about building a strong presence, name recognition and credibility through various methods. Do You Make These 5 Common Marketing Mistakes? The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing (or promotion) is all about combating that dreaded 'nothingness'. The Seven Deadly Sins of Ineffective Nametags Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. The Role of Marketing for Boards of Directors Small and emerging companies often do not put together a board of advisors or board of directors for many reasons. Some entrepreneurs believe that businessmen and women would not be willing to serve on their board of advisors for the little or no compensation that the new company can afford. Big Ticket Marketing in 28 Minutes I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to moreeffectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket product. Happy Hunting! Before you ever get on the telephone, send a marketing piece or set up an appointment with a potential customer, you must first identify whom that customer might be. To do that, you will need to create an "ideal customer profile"-a profile of who would be the best possible prospect for you and whatever you are selling.
|
| home | site map | Advertising Articles |
| © 2006 |
