| |
| |
|
Marketing Resource Center |
|
|
|
Read Your Markets Mind - 3 Great Market Research Resources
Starting a new online business, developing a new product,launching a new marketing campaign, buying advertisingcan all depend on how well you are able to research yourmarket. All business is based on demand. The formula and 40 techniques for finding demand we listin "The Ultimate Information Entrepreneur's Success Package"at http://www.infoproductcreator.com show that there are many ways to discover and test demand. One of the leading ways is to look at magazines, journals,and media sources within a given market or on a specific target. Specifically, what you want to see is evidence that: 1. There are multiple magazine titles focused on your market and/or proposed business idea. If there are no magazines targeting your market, that is a surefire warningsign that you may not have your market segmentation or problem statement correct. 2. You want to see evidence that the magazines targetingyour area of interest are healthy. How often do they publish,what do they sell for, how many pages are in the latest issues, how are they supported (what is the subscriptionprice and how much is it to advertise), what is their circulation, how long have they been publishing, has their format and topic been consistent over time? 3. You would like to see an active advertising section thatshows evidence of other business owners within your marketspending money on advertising, consistently. The presenceof recurring advertising is one sign of a healthy market. Lookat what they are selling for signs of what products are in demand. Personally, I make it a habit to visit a large bookstore at least once a week to take note of new magazines, new issues,article patterns and advertising patterns in magazines withinmy markets. Another approach is to research these magazines online. Hereare a few resources that can help you perform this research online: 1. Publist - free media guide search, they require your contact info first. Good for researching titles, publishersfrequency, etc... http://www.publist.com 2. Magazines.com is a great (and massive) source for findingout rankings of magazines within given subject areas. http://www.magazines.com 3. MediaFinder is a super online resource, but requires a fairly steep fee - $49/month, which may definitely beworth it for 30 days when you are researching new markets. http://www.mediafinder.com Finally, don't discount making it a habit to wander throughyour favorite large bookstore once a week to take note ofmagazine titles, health of the magazine (#pages, price of advertising and subscription, how long published, #subscribers, etc...) Turn Your Knowledge Into High Profit, Hot Selling Infoproducts(Reports, Ebooks, Books, Seminars, Courses, etc...) Discover theFormula For Creating Your Own Infoproducts In This Free 7-partFormula Available Here: http://www.infoproductcreator.com/ebook/
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Is Your Company A Member Of The Community? One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real "hands on" lady. Consider Consumer Psychology In your marketing efforts, be they on or offline, it's wise to consider the psychology of the consumer you are targeting. If you've done your homework you've developed a profile of your ideal customer and how your unique selling point speaks to them. How To Get Your Prospect To Take Action There's really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way. Boost Profits: Market to the Gay Community Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. Reverse The Risk And Boost Your Profits As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal.Risk Reversal DefinedRisk Reversal, in essence, means that you, the business owner, assumes all the risks associated with the businesstransactions, and your customers none. How to Save Thousands on Your Marketing Marketing can be expensive. It doesn't have to be, but sometimes you will spend more than you should. What Does It REALLY Take to Be Making 6-Figures as a Service Professional? Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list. Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords Fellow Publicity Insiders, what does this phrase mean?"We envision a center of excellence where our accelerated changeagents can maximize their core competencies."Huh? - or - "The company is a global leader in pressure-sensitivetechnology and innovative self-adhesive solutions for consumerproducts and label materials. Loan Officer Marketing - How Branding Shapes Your Prospects Perceptions Social scientists have proven that people experience what they come to expect. It's like the first time you watched your favorite movie. Becoming The Obvious Choice In A Sea Of Competition Differentiation, niche marketing, and positioning. These and other related business buzzwords have no doubt crossed every business owner and marketing director's ears in recent years. Always On Stage - 3 Quick Tips for Trade Show Exhibitors Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright?Well, folks are looking at you. Yes, it's like you are on stage. Nice Guys Finish First Volunteering your services can be an excellent way to form new business relationships and raise your business's profile while lending a hand to a good cause. However, unless you take care, it can also become all-consuming, with little return (besides creating good karma). Are Your Prospects Walking Out on You? After 11 years in sales, I've put together and delivered more sales presentations, briefings, and demos than I care to remember. But the nice thing about repetition is that after a few dozen presentations you get very good at reading body language. Sleigh Bells Ring...And Cash Registers, Too During the holidays, folks everywhere shop many long hours to buy gifts for the important people in their lives. Spending at this time of year is one of the driving forces of our economy, and retailers go to great lengths to make the frenetic experience a festive one. What Is Better Than FREE? Oh come on! FREE is free. Zero, zip, nada, zilch. Basic Brand Building A brand is the essence of who you are. The more powerful the brand the more memorable you will become. What The Heck Is An Eponym, And What Does It Mean For Your Brand? Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it. Marketing Is A Long-Term Investment "Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow". Take It To The Customer In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. Psychology of Setting Prices Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus.
|
| home | site map | Advertising Articles |
| © 2006 |
