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Marketing Resource Center |
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Off The Shelf Software for Making Business Lists
Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business. You can see what is in your marketing area and target those business customers which could be potential clients. You can also use it to make a list of all those companies which might be competitors of your. Any small business can have at their disposal on CD ROM incredible lists of industries. Here are some of the CD ROM programs we recommend that you buy and use to create customized lists: Select-A-Phone Deluxe Business Power Finder Business Phone Disk Business American Yellow Pages 16 Million Business Listings You can search by city, area code, zip code and SIC code (Standard Industry Code). These lists can be customized by the different types of businesses within your small businesses trading area. By cross referencing data, you will end up with the name of each company, their physical address with respect to the world, their street address, telephone number, fax number, e-mail address, number of employees, names of key executives, etc. Then all this data will be hidden behind a small flag on a map of their company's exact location. When the flag is clicked on, the data will appear in a box. If the company is a fortune 500 company, you can then get a complete stockholders report with ten year graphs and charts of revenues/losses, balance sheets, subsidiaries, home offices and a complete list of executives. All this information is on another CD ROM called "Multimedia Business 500" produced by ESX Interactive; you can also have graphics and chart data available on any company that is publicly traded. Probably more data than you will ever need to know; but it helps to know about the company when we make a personal sales call. It impresses executives. Of course, that's not hard. Almost anything innovative impresses these people because they live in a very structured environment and are trained not to think, only to respond and act according to set guidelines and procedures. It will really blow them away if you decide to tell them how we found out all that information. Knowledge is power; information is priceless. Have it all on CD ROM; think about it "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
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