| |
| |
|
Marketing Resource Center |
|
|
|
Strategic Internet Marketing
I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great product, but I only had 2 sales in the last twelve months from the site. On the other hand, I can't keep enough inventory on hand for event sales! Something isn't right." So the coach in me had to ask a few questions and offer suggestions. "Tell me," I said, "how do you market your web site?" "Market?" she said. "I don't do much marketing. I have a great product, I am an accomplished author and well-known expert. People should be able to find me and buy from my web site." Many business owners put a web site on the Internet and think that "if you build it, they will come." They, of course, being web customers. You have many potential clients out there, looking for someone with your expertise, looking for your products and services. However, it would be difficult for them to visit your web site and buy from it, if they didn't know it existed. Help your customers find you - create a good Internet marketing campaign to reach your potential customers and make them aware of benefits of hiring you. Here are three main online marketing areas to get you started: * Your Expert Web Site - It should be user friendly, make the benefits of hiring you or buying your products crystal clear, and promote you, your services and your products. Keep adding to your web site content. Write articles of interest to your target market, start a blog, and keep expanding your product line. Fresh content helps you with search engine positioning and keeps your potential customers coming back. Curious how user friendly your web site is? Ask a potential or current customer to evaluate your web site. * Newsletter - It should be highly relevant to your target audience. Publish a newsletter that gives your readers a lot of valuable information, but at the same time leave them hungry for more of your expertise. For example, a professional organizer's newsletter can offer ten tips for getting kids organized for back-to-school, advice which helps the reader while inspiring confidence in the organizer's knowledge and experience. * Networking - Don't forget about networking. Online networking is becoming increasingly prevalent. You can network through many online networking communities, such as Ryze.com, LinkedIn.com Ecademy.com, and many more. Each one has a different focus, feel, and dynamics. Try several and see which one is the right fit for you. Online networking is an excellent way to connect with your target market. When you are selling your services online, your web site is the image you project to the world. Often, it is the first thing your potential customers see before they decide to hire you. Newsletters and networking are there to help you build relationships with your potential customers, and help them learn more about you and your business. Strategic Internet marketing is the combination of user friendly web site, newsletter, networking and other online strategies that you use to market your business effectively. Biana Babinsky is the online business expert who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://avocadoconsulting.com/free_newsletter.html to subscribe to her newsletter full of marketing tips and ideas and join her online business coaching program at http://www.MarketingSalad.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Top 9 Strategies To Attract More Clients Now 1. Advertise in trade journals, ezines, and web sites that cater to your ideal client. Low-Cost Marketing With Postcards Here's a simple way you can generate lots of sales leads .. Whats Your NICHE Market - III ? What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers!Boomers represent the vast majority of the work force. Good News Travels Fast This newsletter is full of opportunities staring you in the face. If you don't believe me, write and tell me so--and by doing that you'd be proving me right. Growing Your Brand Assets Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford. No One Gives A Damn About Your Business. Unless You Give em A Reason To The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it. My Marketing Budget Is Small - How Can I Make The Most Of It? Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business. Have You Sold Your Internal Customers? You can make the sale. You know your core message. Resistances To Marketing a Practice-Part 1 If you are a therapist, counselor, or an alternative or complementary health practitioner (naturopath, homeopathetic doctor, massage therapist, body worker, etc.), in all likelihood, you are not only uninformed about effective marketing methods, but you are also likely to have some negative feelings about self promotion and marketing. Should You Clap For Your Customers? Does it make sense to clap for your customers? It does not, you answer. You may be right, for the conventional way is for an audience to clap for a speaker, preacher, performer, artiste, player, or marketing professional making a presentation. The Seven Vital Steps You Must Know To Ensure Direct Mail Success 1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. Postcard Direct Mail Marketing Tips And Ideas Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. Stretch Your Marketing Reach One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.You can provide valuable content to your customers and potential customers with an E-Zine. 7 Cheap & Easy Ways To Get Prospects Here are some quick techniques you can put into place on your web site or in your advertising to gather new prospects. There is practically no cost for most of these strategies yet they have proven to be extremely effective in any number of different venues. Fundamental Strategic Marketing Mistakes to Avoid This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid:1) Believing a second rate web site communicates integrity: So many web sites are just plain funky looking (graphics, text, menus, etc. Motivating Shoppers with Online Coupons (Part 2 of 2) Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. The A-Z of Exhibiting Overseas Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. Do You Have This Important Tool in Your Marketing Arsenal? Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. The 7 Commandments of Marketing Marketing is the key to success with any business, online or traditional. You can have a website or business location. Funnel Your Way to Marketing Success A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques.
|
| home | site map | Advertising Articles |
| © 2006 |
