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Marketing Resource Center |
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Customizing Booklets By Industry or By Company
Customizing booklets can be done by industry or by company. "110 Ideas for Organizing Your Travel Business Office" or "110 Ideas for Organizing Your Beauty Salon" or "110 Ways for Organizing Your Fitness Center" are examples of customizing a generic booklet about organizing your business life according to specific industries. "110 Ideas for Organizing Your Business Life" with a logo on the front cover from XYZ Financial Planners, with their locations on the back cover, and their company history on the inside front and back covers is an example of customizing by company. Each form of customization has its benefits. With industry customization, you must find some buzz words and phrases that are meaningful to the reader in that industry. You can usually garner that information by interviewing someone with experience in that industry. When the industry is large enough, you can develop entire product lines geared specifically for that industry. Customization for a company is often very little more than getting from the company the art work for their logo, and very exact instructions about the specific color(s) to be used on their logo and any text changes in the booklet or its covers. It's worth exploring customization for both industries and companies as a lucrative way to sell many more of your booklets. Find in-depth and easy-to-read information about customization in "How to Promote Your Business with Booklets" available at http://www.tipsbooklets.com Paulette Ensign has sold well over a million copies of her tips booklet, "110 Ideas for Organizing Your Business Life" without spending a penny on advertising. From her San Diego-based http://www.tipsbooklets.com she helps individuals and groups transform their knowledge into tips booklets and other information products to use for marketing, motivating, and making money.
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