| |
| |
|
Marketing Resource Center |
|
|
|
The Lone Wolf is Blind
When Advertising, it's not always better to be the lone wolf. Before using a certain medium to advertise, consider those that went before you. If you are thinking of advertising in a newspaper for example, consider how many of your competitors are in the same paper. If you don't see any competitors at all, there may be a good reason for it. Don't think for one moment that your the first guy to think of using this particular medium to advertise. It is remotely possible you are but chances are slim you'd be the first person to pioneer this advertising path. I think of this psychology much like the feeling one gets when passing a slot machine. Hmmm... no one else is playing this one, I think I'll give it a try, man oh man, it is calling my name. Even in the world of gambling, the smart players go where the machines are known to pay off more often. A perfect example is motorcycle dealers. You will find that despite the competition, they tend to show up in the local "everything used for sale" paper. In Michigan, it's called the "Trade n Times". This paper comes out every couple of weeks and lists everything from sewing machines to homes for sale including used motorcycles. Why do the dealers choose this paper? Because they know that most of their client base sell their used bikes here first while they begin to look for a new one. And the reality is, they wouldn't keep paying the money to be in this paper if it didn't earn them a return on their investment. One really exceptional strategy I use when looking to advertise in a new market is to actually call people advertising in it to see if it is working. Of course I look for someone in a non-competitive business and have discovered they are generally willing to help with an honest assessment. Often times this conversation puts us on the same level "from one entrepreneur to another" and opens up a networking opportunity for me as well. This brings up a few other thoughts including my favorite - parasite marketing. Read about that on my website. The moral of the story is, the lone wolf may be alone because he's too ignorant to find a pack or he's blind. All too often inexperienced marketers will try a bunch of different avenues and like rolling dice, hope to get lucky. Your safest if you go with the flock in the beginning, advertise where the competition advertises and then as you begin to make some money try the waters elsewhere. The Lone Wolf is Blind For a great radio or tv guest, contact Dan Nichols by phone 248-396-0656 or email dnichols@isbempowerment.com. To purchase the guaranteed business planning program visit the website at http://www.lemonadestandsimple.com. To receive regular streetwise business advice, email info@isbempowerment.com "Lemonade Stand Simple" is a Federal Trademark of P2E LLC, a Michigan Company. All works are copyrighted 2001-2005
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Nine Must-Do Positioning Steps Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers?As Ralph Waldo Emerson's 150-year-old essay titled "Compensation" teaches, first you must give if you want to receive. Mortgage Marketing to Realtors - Creating a Memorable Positioning Statement Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement. Most Wanted Response... How To Make It Work "When I walked into the grocery store last Saturday, I was just 'browsing.' But. Resume Writing Service Marketing Marketing A Resume BusinessWhen starting a resume business, your marketing campaign is the most important aspect of your business plan. Without clients being able to find your services, you will not have orders! We suggest starting out with local advertising. E-commerce : The Bottom of Pyramid Approach For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to 'not so rich' and 'not at all rich' people. Finding a Brochure Printing Company A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, but sometimes it's hard to know where to start. Brochure printing companies can provide their expertise as well as a wide range of printing and marketing services. 10 Reasons Why Businesses Fail at Marketing. 1) They don't fully understand it.Perception: Marketing is advertising. Pamphlets and the Money They'll Put in Your Pocket People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6. The Mighty Marketing Brochure "Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information. Client or Customer? There Really Is A Difference Some people use the words "client" and "customer" interchangeably or generically. I'd like you to think a little about these important words because there is a significant difference - one that can have huge impact upon your long-term business. Marketing vs Selling - Why Theres A Difference Marketing is something that we do to let people know what products we have to offer.Selling is something that we do to show people that the products we have to offer are of value to them. How to Size an Emerging Market In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their "relevant market" in their plans. Let It Ring Telemarketing has its place in the marketing arsenal. But telespammers - like their digital counterparts in the email marketing world - really make it tough on the legitimate follow-up telephone call from a company with which you have a relationship. Direct Mail Sales Letter Mistakes to Avoid Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Marketing From Both Sides Of The Ball In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company "playing the marketing game" or "establishing a marketing game plan". Helping Your Prospects Overcome "Buying Fears" By Using Testimonials You DO use direct marketing for your small business? right? If so, you're taking advantage of the most cost-effective means of advertising available. (Yes? I'm biased? I admit it!)Let's talk for a minute about how you can make your sales copy and direct marketing more effective. Online Communities - A Marketers Wildest Dream and Worst Nightmare! Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever they want under various topics. 7 Tips for Successful Postcard Marketing Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. The Exiler THE EXILER (your search for true brand attributes ends here!)With the advent of new marketing strategies and techniques, many theories have sprouted up telling you many ways to impress your target customers and make them buy your product. But when it comes to practical implementation of the theories, most of them fail, or give partial results because they are based either on buying behavior of customers or extensive surveysWhen the customers choose to buy a product they look only into very few features of product / service which are vital for their selection. The Five Most Common Joint Venture Marketing Mistakes To Avoid Joint Venture marketing has become a highly popular way for small businesses to maximize their profits. When two or more businesses combine their resources synergistically, it creates greater marketing impact and bigger profits than either can have alone.
|
| home | site map | Advertising Articles |
| © 2006 |
