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When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and not see Is that you? Procrastination does directly affect how much 1. Acknowledge with Truth You can't change what you don't acknowledge and you can't Unexpectedly, I started to create 101 and top 10 lists on The lists circulated. The guilt for not following through Do you need all the answers before you start? Do you need 2. Identify What You Loathe What do you hate to do in the marketing process? Make cold My fear seemed powerful. To dance around it, I began What whys do you have for each reason on your list? What 3. Find Something Good Maybe your incubation period deepened your knowledge or I found my marketing planning similar to my disability to As I traveled through all this, I learned to let go of any Just like in construction, first need to "de"struction Give yourself credit for your gifts, ask the why for the all 4. Visualize Your Successful Self Envision your marketing project or goal done. Really see If it's writing, see the acceptance notices. If it's 5. Determine What You Need to Move Forward Who wouldn't stall, needing the tools, how tos, strategy, With marketing, I felt overwhelmed easily. I created a list 6. Make the Dreaded Task Fun, Easy and Simple Are you a people person? Perhaps you'd benefit from a Are you an alone person? Schedule more alone time to help 7. Stop Stalling and Get Going Create a check-in trigger that reminds you to take a review. When I'm out of the office, I use an old beeper (no service
Catherine Franz, a Certified Professional Marketing &
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