| |
| |
|
Marketing Resource Center |
|
|
|
5 Tips to Help You Identify WHO To Market To
If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended. You'll want to select what is called a "target audience." This is an identifiable group of people you believe will be the best prospects for your business. But for many small business owners, narrowing their focus to one primary group of people can be a challenging task. They want to help everyone - and very often their product or service CAN help a variety of people. It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big, we need to appeal to more people. In reality the opposite is true. When we narrow our focus to a particular group of people we become an expert in solving their particular problems. We get to know them very well and we can develop additional products and services to fill their needs. So how do you decide who to market to? Following are 5 tips: 1) Think about the type of people who can MOST benefit from what you have to offer. 2) Think about who you would most enjoy helping, or working with. 3. Think about the type of people who will be easiest to reach, AND who will be most receptive to what you are selling. These will be people who KNOW they have THE problem you can solve and are LOOKING for a solution. 4) Know that just because you select a particular group of people to focus your marketing on, does NOT mean you can't help others who may come to you. It only means you're going to focus your proactive marketing efforts on the target group you select. 5) Lastly, don't over-think it. Listen to your gut, pick a group you feel you can really help and proceed with the development of your marketing plan. Marketing is a fluid process. The important thing is to start. You can always refine your audience and your plan later as you learn more. (C) 2005 Debbie LaChusa 20-year marketing veteran, consultant, author, teacher and coach Debbie LaChusa has developed The 10stepmarketing System to help small business owners successfully market their business, themselves. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The 4 P s of Marketing: Effective Marketing Programs Depend On Them There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business. Understanding Survey Software Features If you take a look at the features that different survey softwares offer, you will quickly realize that understanding all of them is no mean task. But it is very important that you do because only then you can choose the right survey software. Do You Make These 5 Common Marketing Mistakes? The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing (or promotion) is all about combating that dreaded 'nothingness'. Be a Smarter Marketer - Learn the L-A-W for Trade Shows People attend trade shows because they are in a specific industry and want to learn more. They want to know what's new and how you will help them. People Pleasing Postcards Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don't have to open a postcard. It won't get lumped in with all the direct mail envelopes that people toss without opening. Principles of Marketing 101 Marketing results should be measured in only one way - increased sales. Marketing should not be considered an art form. Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. Read Your Markets Mind - 3 Great Market Research Resources Starting a new online business, developing a new product,launching a new marketing campaign, buying advertisingcan all depend on how well you are able to research yourmarket.All business is based on demand. Keep Costs Down and Keep the Marketing Strategy Simple One of the biggest mistakes we could make as business owners is spending too much money on marketing our service or product without knowing how to market it correctly. I've seen plenty of money wasted on marketing that did not produce any sales and most home based business don't have too much money to waste when ramping up. Pricing Strategies in Marketing Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit. The Future of Marketing Part 1 It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies.No more. How To Start With Absolutely Nothing And Create Wealth online in 30 days or less. Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use. 15 Ways to Promote eLearning Programs Pre-note: In this article, teleclass is an example used toillustrate one type of eLearning market. The tips work thesame for other eLearning programs, including, but notlimited to, teleseminars and ecourses. Every Days a Holiday! You probably know that February 2nd is Groundhog Day. But did you know that it is also Kiwi Fruit Day, Laugh and Grow Rich Day, and Bonza Bottler Day(tm)? Each of these holidays was created by someone who wanted to commemorate or promote something. Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Getting New Clients - When Only a Few is More Than Enough Many of the business owners I speak with are looking for a relatively small number of new clients. It isn't that they're not ambitious, it's just the size of their businesses doesn't warrant a larger objective. In Sickness And In Health I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work. Mastering the ABCDs of Small Business Marketing & Selling I believe that small business marketing and selling follows a certain flow. The pace of the flow may differ depending on what you're selling, but I still see the flow for virtually every small business. Top 7 Tips for New Businesses The marketing decisions you make for your new business are the most important part of making your business a success. Marketing is about building a strong presence, name recognition and credibility through various methods. The Power Of A Story If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story.
|
| home | site map | Advertising Articles |
| © 2006 |
