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Marketing Resource Center |
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Unleash the Power of Post Cards
Direct mail marketing is essential for a business to survive. Choosing the correct materials can make the difference betweensuccess and failure of your marketing campaign. Postcards are visually appealing and one of the most affordable means to market your products and services. What makes an image smarter marketing post card different fromall the other direct mail pieces and postcards that flood ourmailboxes each week? They are high quality, powerful marketing tools that peakcuriosity and evoke a response from the prospect. What Is Image Marketing? Image marketing isn't new. It's been around for decades. Many of the top corporations around the world use imagemarketing every day. RE/MAX uses "Nobody Sells Real Estate Like RE/MAX". The RE/MAX balloon magically enables the realtor to personallydeliver the good news regardless of where the client may be.This is a wonderful example of image marketing. These ads makeevoke a feeling of trust. The message; RE/MAX goes all out todeliver top quality service to it's clients. Nike's "Just Do It" brought them millions in revenue. Remember Allstate's slogan "You're In Good Hands With Allstate"? These are not mere words. They are powerful, image marketingtools that evoke an emotion. Using postcards to deliver yourmessage is one of the most affordable ways in which you can useimage marketing. Realtors have been marketing with postcards for years. Theyuse them because they get results. What are Image Smarter Post Cards? Image smarter postcards are high gloss, laminated, full colorpostcards, printed on high quality card stock which relay amessage that stirs and emotion or causes a response in therecipient. They deliver your message in a crisp, vibrant manner makingit more appealing to the prospect. An image smarter post card will: >Grab the recipient's attention. >Present a powerful message. >Evoke a response >Create recognition. >Establish a relationship. >Increase sales. >Increase referrals. The biggest asset of an image smarter postcard - your message isinstantaneous! No need for the recipient to have to open an envelope. Yourmessage is right there in front of her nose. Both sides of thepostcard contain a call to action and both sides are readilyavailable. Image Is Important. First impressions mean everything in the business world. Add tothis the importance of standing out from your competition and yousee the need to use image marketing. Incorporating image smarter marketing materials into yourmarketing campaing is more affordable than you may think andwill reap you many rewards. These powerful marketing materials relay will reflect a moredynamic, successful company image in the eyes of your prospects. Don't settle for what I call "Cookie Cutter" marketing. Many business owners fall prey to this form of advertising.Simply put, they use the same types of ads and materials theysee their competition using. Wrong, wrong, wrong! Wake up and smell the coffee! You need to stand out from your competition and be recognizedfor the products and services you offer. You need to use marketing materials that are appealing andevoke an emotion in your prospects. You want your postcardsto peak their curiosity. Simply put, you need to send image smarter marketing materialsthat are designed to GRAB your prospects attention. Affordable and practical, these easily customized marketingwonders are one of the most reliable means by which you canskyrocket your business through increased sales and referrals. The proof is in the pudding. Try it yourself by includingimage smarter post cards in your marketing campaign today andstart working smarter, not harder. Once you do, you will never use any other type of marketingagain. Image marketing - it works! ©2005 Judith A. Wentzel - Image smarter marketing specialist providing image smarter web site design, marketing & business services. Assisting realtors & small business owners with their business and marketing needs since 1993.
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