| |
| |
|
Marketing Resource Center |
|
|
|
2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around
Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door. I've used this technique for my $1.5 million bricks & mortar business and several of my websites. I can tell you it works, and it works well! You can do it too! It's more effective than advertising and won't deplete your marketing budget. The technique is the power of publicity. Free publicity is easy to get and is extremely effective. Publicity is usually viewed by most consumers as more credible than advertising. You can get publicity in many forms but two of the best techniques are press releases and submittals to publications. Both of these can put your business in front of thousands or millions of prospective customers. Almost every market is served by one or more newspapers, magazines, e-zines, newsletters or websites. These let you get super, targeted traffic. Almost all of these publications take press releases. You can use press releases to announce a new website, product, personnel change, or business milestone. They work great and are almost always accepted. In online venues you can include a link to your site. Many businesses use these on a regular basis to keep their firm in the news. It's solid gold! Here are five things you should remember when writing a hot press release. 1) Make sure it is something people will really want to hear about. With so many niche markets, you are almost sure to be able to target your product, service or website to one of them. If you can't, it's probably time to rethink your niche anyway. 2) Make it simple. You want to write the way people really talk. Don't use a lot of fancy language. Make it as easy for people to get what you are telling them as possible. 3) Remember, you are trying to get free publicity. Be sure to include all the contact information about your company. If you are using an online release, make sure you include a link to your site, an e-mail link, or both. 4) Just the facts, ma'm. You need to have all the facts pertaining to the product, service or business you are announcing with just enough sales sprinkled in to make it interesting. Don't over do it. It's a press release, not an ad. 5) Put the news at the beginning, and then follow with who is releasing it. Make sure it is news that will grab people and make them want to read further. Most e-zines and newsletters are hungry for good content. If you are what's known as a SME (Subject Matter Expert), they will be happy to take your submission. As a condition of your submission some will even pay you for your article. Most however, will not pay you but will include a tagline with a link to your website. It builds quality traffic and your credibility at the same time! It's an extremely powerful combination. In most cases it's far better than anything you could pay for. Steve Faber has been successfully marketing both on and off line for years. He has been a principal for a bricks n mortar business that grossed almost $2 million a year. He has been involved with several successful websites for both bricks n mortar and online businesses. You can get his free newsletter with great information to really grow your business at:http://site.liveanotherday.com/newsletter.html
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The Right Logo The Logo: a little historyLogotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one's organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the organization can easily be recognized. Marketing Miracles - Do They Just Happen? A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. Marketing And Patience "Get your positioning and your programs implemented properly, and the numbers will come. But you've got to have some patience. There Are Benefits... And Then There Are Benefits Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns. How to Avoid the Line Extension Trap If you follow the prevailing logic of most modern companies, you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products. Marketing Gurus : Do You Need One? Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions Here are some questions to get your thoughts and cash flow moving that will also keep your product creating aligned and focused. Find your gold mine in your surroundings by looking at any promotional literature you have created, audio or video tapes you have produced, press releases or articles about or by you, your product catalog or list and even your business card. Marketing Planning Made Simple - Another Small Business Power Tool Marketing planning must be really difficult and complex, otherwise why would there be so many books written on the subject ? right?Well, I'm just enough of a skeptic to believe that many of these books were designed more to make money for their publishers and authors than to make marketing planning simple and understandable.I spent more than 30 years working with very successful small business people who never wrote a single marketing plan. If You Can't Answer This Question Your Business is Doomed! How do you answer the seemingly easy question, "What do youdo?" Do you talk about YOU? Do you talk about yourproducts/services? Do you talk about your industry?Do you explain the process of how your products/serviceswork? If you answered yes to any of these questions youare missing an enormous opportunity.Every time someone asks you "What do you do?" andevery time someone reads your marketing materials youhave the opportunity to:* Interest potential clients* Increase the potential for referrals* Find out about potential strategic alliances* Create recognition for yourself and your business* Position yourself as an expertStop right now and take the time to discover how to answerthe question, "What do you do?" in a profitable way. Funnel Your Way to Marketing Success A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques. Mortgage Marketing and Advertising - The Magical Ingredient Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them on time and rendering quality service. Attracting Clients With Incremental Marketing Do you ask prospective clients to go too far?Must your new clients take a "leap of faith" when they engage you?Or do you gradually draw them closer using a series of pre-planned contacts designed to address their concerns and build their trust in you.Too many service providers wait for potential clients to take that leap of faith. Does Your Marketing Pass This 10-Point Test? Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The Key to Success Good business is about communication.. Ten Easy Marketing Tasks You Can Do NOW Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask. What Does It REALLY Take to Be Making 6-Figures as a Service Professional? Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list. A Great Marketing Model - Utilizing the Power of OPM Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn't have to be as complex as some people make it out to be. Wooing Women With Packaging In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White. 8 BIG Benefits To Selling Big Ticket Items Ok, before we get down to the benefits of selling Big Ticket Items, we had better define what a Big Ticket Item is.A Big Ticket Item is any product or service that sells for more than $500 or $1000. Keeping your Business Card visible Famous quotes that keep you thinking.Have you ever listened to a speaker and they say something that you want to make note of and use later? More than likely, you will write it down and then file it away, never to be uttered again.
|
| home | site map | Advertising Articles |
| © 2006 |
