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Marketing Resource Center |
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Pre-Cleaning and Updating Addresses in Your Database
When you send a direct mail piece using the Addressed Admail reduced postage option, it can cost you anywhere from 60 cents to $1.25 or more for printing, mail production and postage. Items that cannot be delivered will be "recycled" by Canada Post resulting in your money going down the drain. Not only that, without updating your database you will continue to spend money on undeliverable advertising. It makes $ense for you to spend time analyzing your database to check delivery information before sending it out for data processing and to update your list regularly. How to Pre-Clean Addresses No matter how large your list is please take some time to do the following: By doing some "pre-cleaning" you will reach a higher percentage of accuracy and increase the odds of having your message delivered. Updating Address Information When a customer or prospect moves without notifying you, there are four ways to update your database. You may pay a little more for using a high quality data processing firm to handle your database hygiene but the results are in the output and deliverability. The better ones have compiled internal processes to catch as many problems as possible and will save you money in the long run. All About Mail is in the business of helping you save money on your direct mail costs. This report was written by Sasha Peters who has 16 years experience in the direct mail industry. She is the author of Smooth MAILING, a comprehensive guidebook for using Addressed Admail in Canada. Visit their website at www.bulkmailcanada.com for more information and learn how the new publication "Smooth Mailing" can help you! Tel: 604-729-1300info@bulkmailcanada.com
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