| |
| |
|
Marketing Resource Center |
|
|
|
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business. It doesn't have to be complicated, just professional looking with good content. It is vital, however, that there's a place for visitors to sign up for a free mortgage consultation. If you don't have a site you can still make some money with this email so read on. First, make sure that you get the email address of every client you do business with. When you close a loan send the client a simple email. Something like this: ------------------------------------------------ Dear (Client Name), Thank you for choosing me for your home financing needs. I hope the experience was a positive one. And I trust that you are happy with your home loan. I'm running a limited time promotion right now that might benefit you. You see, I've learned through experience in this business that people in the market for ahome loan usually know others also in the market. My first objective with every client is to provide them with the right product for their needs at a good price in a friendly, honest and efficient manner. I sincerely hope I have lived up to this goal in my dealings with you. You should know that not all mortgage brokers are guided by these same principles. If you have friends or family who could use my services wouldn't you feel better if you knew their broker would do right by them? Here's what I'd like to ask of you. Copy and paste the block of text below into a blank email. Insert the name of one of your friends who could benefit from a home loan and send it to them. Send it to as many friends asyou know who are in the market for my services. ------------------------------------------------- Hey , Check out this website. I used this guy for my loan. He was straight with me and I got a good deal. www.YourWebSiteHere.com?Client@TheirServer.com ------------------------------------------------- Not only will you be doing your friends a favor, you'll have the opportunity to get a free set of movie tickets. For every one of your friends who comes to my website and requests a free consultation I'll give you two movie tickets good for you choice of any movie in the area. I'll know they were sent by you because your email address is embedded in the website address. When your friends get to my site it'll record their visit. At Your Service, Your Name & Contact Info -------------------------------------------------- This strategy does require some technical expirtise but nothing too comlicated. Your office techie should be able to set this up for you. And, of course, you'll be out the cost of a couple of movie ticket for each lead you get this way. Please feel free to use or modify the above sample email and use it in your business as you see fit. To Your Prosperity, David A. Wells Alexander Publishing David A. Wells, owner of http://www.Mortgage-Millions.com and author of The Millionaire Mortgage Broker's Marketing Manual, is a mortgage marketing expert who helps mortgage brokers succeed. He can be reached at mortgage@mortgage-millions.com.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Marketing With Brochures With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company's marketing should be a brochure. Where to Look for New Donors for Your Fundraising Letter Appeals Have you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking.1. Profitable Marketing Programs (Part 1) Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business. Fundraising: How To Avoid Three Common Mistakes I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. How to Connect Features and Values "Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog with large sad eyes - and a pistol pointed at its head!Want a powerful way to make sure your message leaves an impression on the people who receive it?Talk about the consequences that will occur as a result of following or not following your advice. The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins? If you want to reduce waste and grow your business it can be useful to know where to look. Marketing waste is usually most apparent in these 7 key areas:1. Sponsorship: A Key to Powerful Marketing Sponsorship is the fastest growing form of marketing in the U.S. Commercial Collections By Telephone The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response. Off The Shelf Software for Making Business Lists Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business. Marketing Operations Elevates Public Relations and Communications Professionals Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but you're certainly ready to seize a leadership role and spur your company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Management) seeks to improve performance and measure ROI through sustainable processes, best practices and clearly-defined metrics. Promotional Bags: Your Company Details on Parade The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion. Attracting Clients With Ease Whether you are already running your own business, or still thinking about starting your own business, I suspect that deep down you know you have gifts and talents that can really make a difference to others. In an ideal world, you'd spend the majority of time doing the work you love to do, with a steady stream of clients knocking at your door as and when you want them. How to Use Direct Response Post Card Decks as a Valuable Market Research Tool Market research specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively and survey market characteristics.. Build Your Business Through Networking Here's one of the most important success principles you'll ever learn. It is this: The more people you know and who know you in a favorable way, the more successful you will be in your business or profession. How to Turn Your Promotional Products Expense Into a Profit Center If you use promotional products you probably already know the power of giving away freebies. You may use them to thank current customers, or to give incentives to potential customers. People Arent Interested in You or Your Company Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company.Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you need to lead with on your Web site - or mailing or brochure. It Takes Two - How to Cultivate Profitable Alliances "Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings." -Heidi Richards-More and more competition in the marketplace is making it necessary for companies to find creative ways to connect with customers and prospects, to enhance brand identity and attract top-notch employees. Lessons From a Six Year Old My 6 year old daughter Emily knows exactly what she wants to be when she grows up. Two weeks ago she knew that she wanted to be a teacher. Make It A Threesome What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5 reasons why multiple meetings are beneficial:YOU CAN MAKE MORE PROFESSIONAL CONNECTIONS IN LESS TIMENetworking can become very time-consuming and expensive -- especially if all you ever do is have lunch or dinner with one person at a time. Networking: The Cost of a Connection "Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper.
|
| home | site map | Advertising Articles |
| © 2006 |
