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Marketing Resource Center |
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Word of Mouth Marketing
'Word of Mouth' is still one of the most effectivemarketing techniques, online or offline. Joe arrives at your website and he likes it. In fact,he'd like to tell Fred about it. It's just the thingFred's been looking for. What if Joe could recommendyour website to Fred by sending him an email straightfrom your website? Well, he can...if you have an 'email to a friend'script installed on your website. There are many free scripts that will do this for you.But the one I found easiest to install is a scriptdeveloped by William Bontrager, called 'MasterRecommend'. This one was easy. I had it working on my secondattempt. You can see this script in action at:http://www.freezineweb.com/index.html Basically all you have to do is (1) configure the cgiscript and upload it to your cgi bin, (2) create a newweb page with a form that is linked to the cgi scripton your server. You can download Master Recommend at:http://willmaster.com/master/recommend/mr.pl?v=zip To get a detailed explanation of how to install it,visit:http://www.willmaster.com/master/recommend/MasterRecommendmanual.html This script will even send you a copy of your visitor'smessage (it's useful to know what your visitors thinkabout your website). If you prefer not to have anything to do with cgi,there's a much easier way of putting 'email to afriend' on your site. Thetellafriendnetwork.com has a program that is hostedon their site. Installing it is as simple as pastingsome HTML code into your web page. Your visitors willbe presented with a simple form where they can enterup to three of their friends' email addresses. You can add this service to your website at thefollowing URL: http://www.thetellafriendnetwork.com/addasite.html ------------------------------------------------------------
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