| |
| |
|
Marketing Resource Center |
|
|
|
Effective Tips For Telemarketers
I had a telemarketer call me recently. Here's a rough transcript of the conversation. Think about it? (Telemarketer) Hello, Mr. Yuille?(Me) Yes? Mr. Yuille, it's Tracy from XYZ marketing (names changed to protect the innocent).Yes, Tracy, Mr. Yuille, I'm calling to update our mailing list.Yes, Can I just take a minute to check some details?Yes, but let me ask you; what do you want to send to me? Ah, well, I'm just new here and all I'm supposed to do is check the database information is accurate. Can I ask you, is your Company name IMA Group and is your postal address still PO Box ? (Interrupting) Tracy, let me ask you again what mailing list is this for and what do you want to send me? Uh, well, I don't know. I'm just a casual employed to make these calls ? Thanks, Tracy - can I ask you to find out what they want to send me and call me back so I can decide if I even want to be on this list? Uhm, no, I'm sorry but I don't know who I'm doing this work for. I'm calling from home and it's for an agency. If you like, I can delete you from the list. Good idea, Tracy, thanks. Bye. Goodbye Mr. Yuille. There's a very simple message here to anyone running telemarketers: Tell them why they're doing it. It's part of what I call the "Bullet-proofing" process. What it means is that every member of your team has to know what you're about. Each one of them needs to have a 30-second "Elevator Speech" they can deliver on cue to explain your game plan and why it's of benefit for the listener to keep listening. This experience demonstrates the value of opt-in lists! © James Yuille, Brisbane, Australia, 2004. About the author: James Yuille is a sales and marketing consultant and trainer with over 32 years experience. He is based in Brisbane, Australia. His free weekly sales and marketing newsletter provides topical information for business owners and salespeople. Find out more at http://www.jamesyuille.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
What You MUST Understand About Your Web Numbers Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about . How to Start a Big Mail Service A BIG MAIL SHOULD CONTAIN:At least three to four Mail order Magazines Circulars containingoffers or interest to new mail order dealers. Circulars which theBig Mail Dealer has been to mail. How Do I Define My Market? Your market is who you want to reach. Your customer. How To Be A First Class Marketer? Did you now how to follow up a new customer with less phone calls?First thing for you to know that you only have about 5 minutes for first follow up in the phone. The rest of that is a meeting arrangement. Direct Marketing Puts Information In The Buyer's Hands Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. Postcard Mania Will postcards be an advantage for you?The latest craze these days is to send a postcard advertisement to everyone on a mailing list. It is both good and annoying to customers. Send Postcards To Save Money and Cut Through E-mail Clutter Use your computer to send personalized color postcards in quantities of 1 to 1,000.Print on demand postcards are here. Why Your Business Need a Website Web Presence gives your business a distince edge over your competitors, especially when you want to expand your current customer base. For exmaple, if Jane wants to find a real estate agent but she does not know who is the best in her area. Promotional Products As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public. Your Company Need More Marketing? Or Just Better Marketing? Many sales problems can be solved by improved marketing. Selling harder is often not the solution. 30-Minute Marketing Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn effective marketing techniques that are simple, inexpensive, and best of all, quick! This summer, get in the habit of regularly marketing your biz! The following are some marketing techniques that you can accomplish in 30 minutes or less. Pick a few that appeal to your style. Mail Orders Most Common Mistakes THE GREAT MAIL ORDER MYTH There are a number of totally unrealistic beliefs about the mail order business. To belive in any of them can be dangerous to your pocketbook. How to Measure the Benefit Your Product or Service Offers Measuring the benefit of your product or service means putting a specific value on the advantage it offers. For example, it's ineffective to say your light bulbs are brighter and last longer than the competition's. How to Handle Jargon at Your Web Site - and Why If you sell a technical product or service, you probably know you have jargon at your web site - specialized terminology that the average person doesn't understand. While jargon does help you communicate precisely withpeers, it seriously gets in the way if potential and actualcustomers aren't as conversant with it as you are. Build Lifelong Networks With Your Own Barter Group I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did. Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger Dear Friend:Don't do it.Don't start your fundraising letters with "Dear Friend. Copy SoapNet and Make Money Whether you want to admit it or not, soap operas may hold the key to your home business success. This article includes a few home and small business principles I learned while watching SoapNet. How To Create A Complete Referral Marketing System These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider's shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms. Does The Market Really Want It? At the very heart of any successful marketing strategy is the determination of what your present and prospective customers need, want, and desire. You have to find out what they want before you try to sell it to them. Psychology of Setting Prices Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus.
|
| home | site map | Advertising Articles |
| © 2006 |
