| |
| |
|
Marketing Resource Center |
|
|
|
Selling To Your Affiliates
While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. The products that you sell make the difference on who is going to buy them. Either you sell to people outside your own affiliate base. You sell to people within your base. Or you try and sell to both. I believe most marketers try and sell only outside their own affiliate base. If you do this then you are missing out on your greatest customer. Your own affiliates. Most the effort you put into marketing your products should be focused on your affiliates. Why? Because unless you have a big online store or are a recognized company, trying to sell outside your affiliate base is equal to Wal-Mart trying to sell to K-Mart and visa versa. Normally the people you are trying to sell to are at the same time trying to sell you something in return. So it makes more sense to focus on your own customers. Now I'm not saying to not sell outside your own base but don't neglect the customer who is standing right in front of you. They are already in your store but have not been convinced to buy anything. And they have not been convinced to buy anything because no sales clerk has approached them. And when one did approach them they were met by someone who themselves don't use the products. So before you can successfully sell to your customers you must approve the products yourself. How can you tell me a weight loss product works great if you haven't even tried it yourself? Remember hair club for men? The founder was also a customer. A person who uses the product they are trying to sell is more believable then someone who is reading from a script. If you don't believe that then the next time someone tries to sell you something and makes a claim to the greatness of the product, ask them if they use it themselves. If they don't they will probably stutter. And if they do they will give you such a good sales pitch that you'll be convinced that you can't live without it. But all of this means nothing if you're products are something people don't want or can't use. If you are in a marketing program that offers one time sales products then you can only sell to that customer once. For instance ebooks. There great but once you sell it to a person, that's it. Their not going to buy it again. Affiliate programs that offer a wide array of products will afford you a greater income especially if the products are things that people use on a regular basis. And when something gets used on a regular basis it gets used up. And after it's used up they will need to order more. Such things as cleaning products, phone service, internet provider, health care items, food items just to name a few. Just tell your customers that since they already use these products why not buy from within their own store, that way helping you out to attain your financial goals. And in return they can then do the same to their affiliates helping themselves to attain their financial goals. And that my friends is what capitalism and internet marketing is all about. Other products that may not be something people use regularly or at all are informational products, health food, vitamins, increased health care coverage...etc. Try to convince your customers how the product can improve their life by providing better health or peace of mind. But the key again is to try the product first. So buy the products that you are trying to sell. (At least the ones you can use.) Then try them out. If you like them, then your own passion for the product is all you will need to convince your customers (affiliate base) to buy them for their own use. An after they try them for themselves they will then be inclined to try and sell them to their own affiliates. Thus, your sales efforts are rewarded with bigger commission checks. Depending on how deep your affiliate base goes, sales to just one affiliate could spiral into hundreds of dollars in commissions a month. And if you have hundreds of affiliates? Just remember this when running your business. Whatever you do for others will be done for you. Help someone to achieve their goals and in doing so your goals will be met. Use the products first, then you can successfully sell to your affiliates. Article by Help Me! Find out how to use my articles to freely promote your online business and products. Use them for wesite content or feature them in your ezines and newsletters. Go to my website at http://www.quityourcrummyjob.com Copyright (c) 2005
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Standing Above The Crowd In today's highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same - or similar - product and/or service. Here are several strategies that can help you accomplish this:Help your clients achieve their goals. Are Your Prospects Walking Out on You? After 11 years in sales, I've put together and delivered more sales presentations, briefings, and demos than I care to remember. But the nice thing about repetition is that after a few dozen presentations you get very good at reading body language. Trade Shows Are Not a Waste! According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching new customers.But, despite the abundance of opportunities that trade shows provide, many executives complain that their trade show expenditures offer little return for the investment of money and time. Marketing With Brochures With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company's marketing should be a brochure. Small Business Bonzai Marketing Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people. Direct Sales marketing will help increase your business, future referrals and image in the community. What Does It REALLY Take to Be Making 6-Figures as a Service Professional? Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list. Writing Marketing Copy That Sells When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Joint Venture Marketing: What and Why What is a Joint Venture? A joint venture is an agreementin which two or more businesses work on a project for aset period of time. Usually with a specific project orgoal in mind. Who Is Your Market and Where Are They? An important part of planning your business is to know who will use your products/services.The vast majority of small businesses will rely on their communities for sales. Off the Shelf Small Business Mapping Software All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles. Creating Your Future with a Marketing Plan Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people stop. Why Direct Mail Advertising Works And How To Lower Your Costs I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them. Creating Your Unique Selling Proposition or USP Creating Your Unique Selling Proposition"Don't tell them what you do. Tell them what you do for them. FREE Means MORE Business Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people that go there to learn about new products or services. Should You Clap For Your Customers? Does it make sense to clap for your customers? It does not, you answer. You may be right, for the conventional way is for an audience to clap for a speaker, preacher, performer, artiste, player, or marketing professional making a presentation. The Sweet Aroma of Highly Effective Marketing Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.Have you ever caught a whiff of a tantalizing aroma wafting through the air as you walked down the street? With your senses suddenly alerted to something tasty nearby you notice the bakery on the corner. When Designing Postcards, Aim for Refrigerator Door Mindshare If you want to design effective marketing postcards, then aim for "Refrigerator Door Mindshare." By this, I mean that you should create a card that someone would be proud to display on his or her refrigerator door. Direct Marketing: Overlooked, Underappreciated, and Unstoppable Every business needs customers, but more importantly every business needs to maintain those customers while constantly retaining new ones. The only successful way of doing this is by learning everything about your customers, including who they are? What do they have in common? Do they share a hobby, an age range, a life stage, or a geographic community? Can you break them down into groups? The answers to these questions hold a wealth of information for you. Baby Boomers - Marketing to the Me Generation Unless you've been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the largest, most knowledgeable and most fiscally influential demographic group in American history, their motto could very well be: Where does a 750-pound gorilla sit? Anywhere it wants!Getting to Know ThemDubbed the "Me Generation" for their nonstop quest for self-gratification, many "Boomers" pride themselves on their counterculture values, for having led movements for social rights and environmental awareness. Marketing in Business and Commerce in the New Consciousness The point is what you give to another you give to yourself; the reason being that there is only one of us. You are apart part of the Universal life force just the same as your customer is.
|
| home | site map | Advertising Articles |
| © 2006 |
