Marketing Resource Center

The Marketing Funnel: Simple, Effective Marketing Strategy


No matter if you're publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right?


Well, maybe. Maybe not!


There is a very simple - yet amazingly potent - marketing tool which in and of itself can become your most basic marketing strategy. It's called the "marketing funnel", and it's most important role is to first attract the interest of a minimum of 1,000 people then gradually, over time, one-by-one develop their trust in you?and, of course, in your idea or product.


Every funnel has certain things in common. Each, of course, is very wide at the top and very narrow at the tip. Not everything can come out the bottom all at once. Each also has a certain capacity from small to large. And each is a solid container. If it's got lots of holes, then it's a colander!
 Your marketing funnel operates just like a conventional funnel you use in you kitchen or garage. The only thing that makes it different is what you put in it!


To fill your funnel, you need to take these eightbasic steps:


1. Discover your center of authenticity. Know who you are and who you and/or your creation is intended to help or attract.


2. Using the information that identifies your center of authenticity, create a personal parable (or story) telling how you came to be an innovator.


3. Create an elevator speech, also sometimes call an audio business card or 30-second commercial.


4. Create and publish an e-newsletter.


5. Develop alliance partners.


6. Speak frequently at meetings and conferences.


7. Offer teleconferences and live events.


8. Produce your innovation - publish your book, put your invention on supermarket shelves, release your new software program, build your building! Your goal will be to regularly talk to and attract as your fans (i.e. newsletter readers) a minimum of 1,000 people.

 
"Sounds impossible!" you protest. Just remember, that the founder of Amazon.com began his business by sending just a handful of emails to people he knew and asked them to forward his message to people they knew. Within 30 days, he had reached people in all 50 states, and the rest is history.


Not all of those first 1,000 people will immediately pop out of the tip of the funnel and become your product champion, your best book reviewer, your client or your customer.  However, as you keep in touch with them, over time more and more will get to know you, will come to respect you and - even if they don't purchase your product - may well tell others - like book agents, prototype developers, and financial angels, to name a few --  about what you have to offer.
 

© 2004. All rights reserved. Impact Coaching International?. You may copy or distribute this article free of charge as long as it is kept intact and sent in its entirety including copyright notice and full information about contacting the author, Rosemary Hauschild.

Rosemary Hauschild is a business coach serving creative individuals developing intellectual property. Impact Coaching International? offers a year-long program showing creative individuals how to protect, promote and profit from their innovative ideas in less time and with more profits. This coaching program is delivered through quarterly workshops, teleconference calls, web casts, fax and email. Individual coaching services are also available. To learn more about how to protect and promote your intellectual property, you are invited to subscribe to the free e-zine, Creations Of The Mind?, by sending an email to impactcoaching@msn.com with the following phrase in the subject line of your e-mail: subscribe creations list. For a free copy of "Create A Powerful Elevator Speech", send an email to impactcoaching@msn.com with the following phrase in the subject line: elevator speech.


MORE RESOURCES:

STAR Marketing Appoints Matthew Sinacori Vice President ...
MarketWatch - 12 hours ago
Based in New York, Sinacori will report to Ed McNally, CEO, STAR Marketing. In this newly created position, Sinacori's key areas of responsibility will ...


Datran Media Executives Hit the Road to Discuss Multi-Channel ...
MarketWatch - 17 hours ago
Bloom is an expert on both on and offline direct marketing and will help attendees address challenges ranging from shrinking mailing lists and declining ...


Leading Online Marketing Firm A Couple of Chicks e-Marketing Wins ...
MarketWatch - 17 hours ago
TORONTO, ONTARIO, Dec 04, 2008 (MARKET WIRE via COMTEX) -- Only three years young, Canada's leading online marketing company for the hospitality industry A ...


BDMetrics' New Online Marketing Platform Lets Tradeshow Exhibitors ...
MarketWatch - 15 hours ago
eventMobile: A mobile marketing solution providing one exhibitor with exclusive sponsorship of the show's mobile portal, which enables attendees to search ...


AARP under fire for marketing of pricey insurance
Salt Lake Tribune, United States - 9 hours ago
By Gary Cohn And Darrell Preston Arthur Laupus, a former teacher in Baltimore, poses for a portrait in his condominium in Elkridge, Maryland, on Aug. ...
AARP’s Stealth Fees Often Sting Seniors With Costlier Insurance Bloomberg
AARP Gets Hundreds of Millions from Insurance Companies to Endorse ... SeniorJournal.com
AARP Disclosures on Health Insurance Draw Scrutiny Wall Street Journal Blogs
all 8 news articles


Nokia says moves marketing to themes from products
Reuters - 17 hours ago
HE: Quote, Profile, Research, Stock Buzz), the world's biggest mobile phone maker, is moving away from advertising specific devices to marketing themes, ...


SmartCard Marketing Systems Inc. (Pinksheets:SMKG) Transactions ...
CNNMoney.com - 19 hours ago
SmartCard Marketing Systems Inc. (PINKSHEETS: SMKG) Announced today that their Bill pay and Pin debit online services through the Velocitymoney.com site ...


Strategies: Marketing on the cheap during the holidays
USA Today - 54 minutes ago
Yes, "marketing" took the form of parties, gifts, and cards — but that's still marketing — a way to build and enhance a relationship with customers and ...


Brandweek Magazine

PepsiCo hires Beraud as chief marketing officer
CNNMoney.com - Dec 3, 2008
Beraud, who will develop global marketing strategies for the company's portfolio, will report to Indra Nooyi, PepsiCo chairman and chief executive. ...
PepsiCo Names Jill Beraud Worldwide Chief Marketing Officer MarketWatch
US: Lingerie exec gets top PepsiCo marketing job just-food.com (subscription)
PepsiCo Names Beraud CMO Adweek
AdAge.com (subscription) - Atlanta Journal Constitution
all 49 news articles


Saepio President John Thomson Featured in New Booklet On Essential ...
MarketWatch - 12 hours ago
The publication, Henry Stewart Occasional Papers: Enterprise Marketing Management, provides a primer on the essential technologies chief marketing officers ...

Marketing - Google News

home | site map | Advertising Articles
© 2006