| |
| |
|
Marketing Resource Center |
|
|
|
How to Successfully Promote your Business to an International Audience
Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market. But how do you market your company successfully to overseas buyers? What can you do to provide the right information to prospective clients that is informative and engaging? How can you stand out from the crowd? The most common promotional approach is to provide brochures. While brochures do play an important role, they can be uninspiring and ill equipped to convey a real feeling for what an organisation does and how they operate. Furthermore, when brochures are translated into other languages it is commonly agreed that even the best translations are cumbersome and not reflective of how that particular language is used. This often means that international prospects feel less inclined to read brochures in depth. So how do you show prospective clients how your product is made? What can you do to highlight your product range and its associated benefits? A proven promotional method is corporate video production. The combination of moving vision with sound, allows complex messages to be communicated in a far superior way to that of any written information. Research has found that video can be up to four times more effective than a printed brochure. Given that 80% of the information we recall is visual, it is understandable why audiovisual materials are so successful in getting messages across to viewers. The best investment companies can make is by providing prospective clients with their corporate video on a VHS tape or a menu driven DVD disk or CDROM disk (which is like the menu option on a movie DVD). CDROMs are particularly flexible as they can include video, brochures, documents and website links. They can even be produced as CD business cards which is perfect for travellers who wish to reduce the amount of marketing materials they need to carry. Corporate videos can be downloaded from websites, which not only saves money in distribution costs, but provides 24 hour worldwide access. A further advantage of corporate video is that it allows for voiceovers to be translated into a variety of languages. As visual cues are used in conjunction with the voiceover, the language sounds natural and appealing. The winner of the 2002 Regional Exporter of the Year Awards, the Warrnambool Cheese and Butter Factory, strongly agrees with the use of corporate video production to boost export sales. John Williams, Warrnambool Cheese and Butter Factory's marketing manager, says "We are very proud of our Factory and our picturesque location. It makes a lot of sense to show our best attributes to their advantage and the way to do that is through a corporate video." "We've found corporate video to be extremely flexible. I can travel overseas and show a DVD quality video to potential clients on my notebook computer". "We had a short promotional video created that was slotted into our Powerpoint presentation which we presented to a large Japanese dairy importer. It really gave us the competitive edge and helped us win a large multi-million dollar contract". Justin Howden, an International Marketing specialist from Marketing and Investment Partners, also advocates using corporate videos when marketing overseas. "For companies that are undertaking trade marketing, corporate video is critical. It is vital to get trade onside when marketing overseas and corporate video is irreplaceable when trying to get distributors involved," he says. "A successful corporate video is created by finding out what are the most important pieces of information that your target market wants to know. You need to unearth what 20% of information will give you an 80% kick in marketing terms. Once you've done this, you then need to focus on these important points in the promotional video". Corporate video production is a powerful, convenient and cost effective way for overseas buyers to see what you have to offer. It is an innovative method that can encompass video, brochures, documents and website/email links into one small CD business card. By using a combination of the right promotional tools and a creative approach, the time-consuming and often difficult road to breaking into the global marketplace, can be made much easier. (c) Marie-Claire Ross 2003. All rights reserved Marie-Claire Ross is from Digicast Television Production. Digicast Television Production has helped many businesses win big contracts and projects by increasing more awareness and knowledge of their products and services. To get the FREE Digicast Ezine with marketing tips and the latest information on technology to help busy business professionals visit http://www.digicast.com.au to subscribe or contact 0500 800 234 (Australia wide).
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Large One? Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go. Building Credibility for Your Business Small companies that rely on business-to-business sales often find it difficult to be seen as credible in the eyes of larger companies. If this is true for you, then this assessment might help you determine where you need to focus your attention in order to build your credibility. Promotional Magnets: Promotion that Sticks Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. Fertilizer For Your Grassroots Marketing Looking for a great way to drive traffic to your business? No million dollar ad budget last time you checked? The solution may be to harness the power of grassroots marketing.Grassroots marketing is simply taking the unconventional approach to getting people interested in what you offer. 7 Tips to Grab New Clients As a business professional, you probably realize the value of writing articles for print publications to telegraph your expertise. Have you considered that writing articles for online publications can build even more buzz for your business?Some professionals dismiss online articles because they lack the prestige of the Wall Street Journal and New York Times. How To Create A Complete Referral Marketing System These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider's shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms. Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2 In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline.Now let's take a look at the kind of things you may want to give. Create A Business Card That Sells and is Effective Why does your business need a business card?Business card is a powerful piece of card handed out to your clients or given to you by someone which has all that information in such a small space. Business cards are an important part of any business and that gives a first impression of your business to anyone. Voice Mail Can Be Your Buddy Voice Mail is a classy name for "answer Machine".Problem is, people at home had answer machineslong before most businesses. Mission Position Ahh, the mission statement. For some companies it simply describes their purpose for existing. Marketing Strategy and Template for Independent Professionals Having a marketing strategy and marketing approach is very important. Thus, instead of recreating the wheel, here is a short, sweet, easy-to-understand marketing strategy template to help you place your ducks are in a row in designing your marketing strategy. Roping In Loyal Customers While Making An Extra Profit! You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card. The Five Most Common Joint Venture Marketing Mistakes To Avoid Joint Venture marketing has become a highly popular way for small businesses to maximize their profits. When two or more businesses combine their resources synergistically, it creates greater marketing impact and bigger profits than either can have alone. Features and Benefits Brainstorming This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. You can complete this with the by-hand method listed here or use the form that I've created (available in the FORMS section of our web site, http://www. Fair Measures Corporation A case study in online "thinking outside the box" The Fair Measures Corporation Web site, at http://www.FairMeasures. Why Pay for Online Press Release Distribution? We've all heard that "free advice is worth what you pay forit.. Two kinds of Advertising for a Marketing Strategy Advertising is the lifeblood of any business. If you do notlearn how to advertise your products and services bothefficiently and effectively, you won't be in business long. Beware of Magazine Style Yellow Pages Ad Design. I have been designing Yellow Page ads for the past 15 years. I have been fully submerged in the medium. Niche Marketing: The Affiliate Angle If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started.Affiliate programmes cost nothing to join and present an almost infinite choice of products and services from which to build a niche business. Making More With Existing Clients Have you ever put on a jacket you haven't worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets - sources of additional revenue waiting to be discovered and tapped.
|
| home | site map | Advertising Articles |
| © 2006 |
