Advertising Information



Advertising Information

What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertisingmedium by 99.4% of all retailers.

The Skinny on Billboards


Several years back the billboard people put a bigpicture of "Sharlene Wells, Miss America" onbillboards all over town. She was everywhere.

9 Tips for Better Billboards


It is a given that billboard advertising "outdoor"is not a "quick fix". If sales are down, you can'tquickly put up a few boards to boost the numbers.

7 Tips for Better Ads


The content of advertising is basically the sameno matter what the media. It is good and it works,or it is bad.

Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who rollinto town with a clever idea to sell to people inbusiness.

What Do Your Ads Say?


Make a list of everything you think should beincluded at one time or another, in one of yourad, be it radio, newspaper or Little Jimmie'sclass play program.Everything.

The SKINNY on Radio Advertising


From meager beginnings in 1920, radio has grownwith us to be a major player in advertising. Theradio industry says they get about 8 percent ofall advertising bucks.

Should You Advertise on TV?


When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"I can't answer that questions until I ask anumber of questions first.

Send em to the White Pages


Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary.

15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

Radio Interview 101


Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked foran interview) can take on various forms, depending on the typeof station the show is done at. What's best? All of them at thesame time, of course.

Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising


1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out


One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

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MORE RESOURCES:
MetLife CEO Robert Henrikson, who vowed not to waste the financial crisis, will expand the insurer's global reach by buying an AIG unit for $15.5 billion

American International Group Inc. bondholders reaped at least $3.2 billion after the bailed-out company announced deals to sell its two largest non-U.S. life insurance divisions for $51 billion.

Indexes rose for a second day as a drop in wholesale inventories and improvement in corporate bond markets added to signs the economy is strengthening

Shares of the following companies are having unusual moves in U.S. trading. Stock symbols are in parentheses. Prices are as of 4:05 p.m. in New York.

Treasuries declined, led by shorter-maturity debt, as gains in global stocks lessened the refuge appeal of U.S. government securities.

The U.S. posted its largest budget deficit on record in February as the government boosted spending to help revive the economy.

What Wall Street economists and strategists had to say about key developments on Mar. 10

The cost to protect against defaults on U.S. corporate bonds declined to the lowest in almost eight weeks as a surge in company bond sales signaled increased investor confidence.

Investors should buy Asian stocks outside Japan after valuations dropped and before sentiment strengthens further, Goldman Sachs Group Inc. said.

NHN Corp., the owner of South Korea’s biggest Web search engine, is among the final bidders for LDH Corp.’s Livedoor Co. Internet unit, three people with knowledge of the matter said.

Asian stocks rose, sending the MSCI Asia Pacific Index toward a seven-week high, on speculation Japan’s economy is recovering and that increased demand will allow commodity producers to boost prices.

Nomura Holdings Inc.’s Jane Wang, vice chairman for China investment banking, resigned from the Japanese brokerage, said two people with knowledge of the matter, marking at least the fourth senior departure this month.

Wall Street analyst opinions on stocks making headlines in Wednesday's market

Ross Morrow, a professor at Iowa State University, talks about the possible impact of U.S. climate-change legislation on gasoline prices. Morrow also discusses the implications of higher prices for the U.S. economy. (Source: Bloomberg)

Promotions and international sales let McDonald's wow investors while shares of Wendy's and Burger King languish amid a U.S. hunger for jobs

Jim Rogers, chairman of Rogers Holdings, talks with Bloomberg's Betty Liu about Greece's fiscal woes. Rogers, speaking from Vienna, says a bankruptcy for Greece would benefit the euro. (This is an excerpt of the full interview. Source: Bloomberg)

Although vacation bookings are rising with optimism about the economy, prices for hotel rooms and cruises will need time to rebound

The jobless rate in the U.S. held at 9.7 percent in February and employment declined less than forecast even as severe winter weather may have forced some employers to temporarily close.

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