Advertising Information

Advertising Information

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage


Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.

Take Advantage of Your Foes


Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.

Create A Killer Brochure: 9 Steps to the Perfect Piece


If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab AttentionYou need a hook that gets your audience interested. The headline or main text is your first chance to grab attention.

Fax Broadcast Services Get Your Message to Millions


If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.

Imaging Isnt Everything


Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.

Consider These Pressing Facts Before You Renew Your Yellow Page Ad


Your Yellow Page Ad Deserves More than 10 Minutes of Thought a YearBefore long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press.

Get Better Results from Your Advertising with a Disruptor


When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Customer-Involving Signage and Selling


Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All


In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.

Direct Mail Catalogs & Brochures: Write Captions That Sell


Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention.

3 Simple Steps to Getting Thousands in Free Advertising


Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.

Commercial: Consumer - Discounts - Misleading Advertising


Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price.

I Dont Want to be Different


To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival.

Printing - How Do I Buy It?


Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business.

10 Reasons Why Your Company Needs Custom Invitations


I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression!Have a look at this compelling list of "10 Reasons Why Your Company Needs Custom Invitations".

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A bigger-than-expected drop in existing home sales and Ford's worst earnings report ever weighed on the market


The club-store chain warns earnings will fall short of estimates because of higher food and energy costs


To lower their overall default risk and protect profits, some card issuers may reduce your credit limit. Here are tips for keeping it steady


One pro believes a deal could be in the cards for casino operator MGM Mirage, whose big investors include Kirk Kerkorian and Dubai World


On deck: consumer confidence, GDP, employment costs, ISM manufacturing index, car sales, construction spending, and the employment report


Analysts' opinions on stocks in the news Thursday



Stocks in the news on Thursday


CEO Steel says he has no plans to issue shares, but analysts say Wachovia may be forced to raise capital as its loan portfolio deteriorates


While healthy banks can benefit from naming rights, some money-losing firms with expensive deals—like Citigroup—could lose out


Despite boffo quarterly earnings and record Mac sales, Apple's announcement that margins will soon shrink had investors reeling


The bank's better-than-expected quarter bolsters arguments that it can manage the credit crisis. But analysts worry about more losses from its Countrywide unit


A reputed stronghold for investors, the drugmaking sector faces increasing risks: fewer prescriptions filled, patent expirations, and FDA rejections of new drugs


Given the biotech's promising pipeline, Roche's CEO may need to raise his $43.7 billion offer to buy out Genentech's minority investors


Price-earnings ratios are one way investors determine whether equity prices are cheap, expensive, or fairly valued. But are they the best way to gauge stocks?


On deck: leading indicators, home prices, home sales, durable goods orders, and a ton of earnings reports


The CPI's 1.1% June climb was higher than expected, but analysts also didn't anticipate the increase in U.S. industrial output


Surveys make it plain that the bad news about Britain's economy will only get worse in coming quarters, and that recession may not be far off


The 62,000 decline in U.S. nonfarm payrolls, along with a pop in weekly initial jobless claims, bolsters the case for recession


In a widely expected move, the European Central Bank raises its benchmark interest rate 25 basis points, citing medium-term inflation risks


Unemployment is rising, housing prices are plunging, and oil prices are sky-high. Yet the Fed has decided to stand pat.


From an economist's point of view, the "core" rate counts more than the "headline." But the Fed will have to pay attention to both


Read about the candidates' stance on the economy, housing, immigration, and more


Nest egg looking a little fragile? Chances are you need to rethink your old investment tactics—and consider a few new approaches. Our Annual Retirement Guide can help


Retirees with plump nest eggs can be targets for unscrupulous financial advisers who rake in hefty fees with promises of huge returns


When planning for retirement, make sure you know how these rules could change your financial picture after age 70


Take these steps to protect your golden years: Cut expenses, consider refinancing, and make yourself indispensable at work


Uncle Sam wants laggard 401(k) account holders to beef up their savings by channeling contributions into diversified default investments


BusinessWeek's Special Report for baby boomers offers investing advice for those who expect to retire in the next 15 years


Unlike last summer, many heating oil companies are not offering prepayment plans. But you can lower your bills this winter if you act now


Investors can profit in a Presidential election year if they learn to read the tea leaves


In a tough economic climate, many Americans are choosing to just walk away from their mortgages. Is that a good idea?


Some insight as to why Rob Arnott, investment guru and chairman of the advisory firm Research Affiliates, is still "The Bear"


Here's a guide to investing in oil no matter which way the price swings


Though rates have dropped dramatically, some online banks are offering as much as 3.5% for savings accounts. It pays to look around


For those trapped in auction-rate securities, a few rays of hope are emerging


Good ways to invest in the makers of dog food, coffee, eggs, gasoline, beer, and other everyday items whose prices are streaking skyward


As a result of the subprime mess, the market is drying up. Here are some tips for finding student loans at banks


The next President could make big changes to the ways Americans invest and save for retirement


Why the worst may be yet to come as forces battering the market gain strength. And the remedy coming from Congress? It's likely to fall short of the mark


Chicago-based Neumann Homes went bankrupt last November, leaving a trail of wreckage in its path. Its worst victims? Homeowners


A high salary goes only so far if the cost of living is even higher. If you want your dollar to go further, maybe it's time to relocate


By April, 2009, hundreds of thousands of option ARM mortgages will begin resetting, bringing on a fresh wave of foreclosures


Many of this year's top U.S. philanthropists are keeping their money close to home


For Enterprise Rent-A-Car, giving back is linked to the primary business. That means planting 50 million trees over 50 years, for starters


Philanthropic outfits increasingly are adopting PR programs to achieve their goals. Here's why some old PR objections are no longer valid


The Tap Project, the agency's first new campaign in 50-plus years, kicks off Mar. 22 to raise funds for clean drinking water in developing countries


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