Advertising Information

Advertising Information

How to Write Ads that Increase Your Business


I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market.

Direct Response Advertising; Radio vs TV


Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV.

Add More Pizzazz To Your Ad For More Profits


I recently completed a Marketing Makeover for an Adthat wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:========================================A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument.

Should Your Small Business Hire an Advertising Agency?


So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?The answer to this question is really very simple.

How Much Money Do I Need to Spend on Advertising?


Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

Why Not Use the Humble Fax in Your Advertising Strategy?


When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program


A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.

Imprinted Promotional Items - Their Many Marketing Applications


There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special.

How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Marketing Tips For Small Business - Advertising That Works, Part I


Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media.If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes).

Cinema Advertising is Big Business, So Mergers are a Natural


Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.

Top 9 Reasons To Advertise


Advertising is not for every company. But some require it because their market is big and constantly changing and evolving.

How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Magnetic Signs: Where Do They Work Best?


Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car.

Lamination of Signs


I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.

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A bigger-than-expected drop in existing home sales and Ford's worst earnings report ever weighed on the market


The club-store chain warns earnings will fall short of estimates because of higher food and energy costs


To lower their overall default risk and protect profits, some card issuers may reduce your credit limit. Here are tips for keeping it steady


One pro believes a deal could be in the cards for casino operator MGM Mirage, whose big investors include Kirk Kerkorian and Dubai World


On deck: consumer confidence, GDP, employment costs, ISM manufacturing index, car sales, construction spending, and the employment report


Analysts' opinions on stocks in the news Thursday



Stocks in the news on Thursday


CEO Steel says he has no plans to issue shares, but analysts say Wachovia may be forced to raise capital as its loan portfolio deteriorates


While healthy banks can benefit from naming rights, some money-losing firms with expensive deals—like Citigroup—could lose out


Despite boffo quarterly earnings and record Mac sales, Apple's announcement that margins will soon shrink had investors reeling


The bank's better-than-expected quarter bolsters arguments that it can manage the credit crisis. But analysts worry about more losses from its Countrywide unit


A reputed stronghold for investors, the drugmaking sector faces increasing risks: fewer prescriptions filled, patent expirations, and FDA rejections of new drugs


Given the biotech's promising pipeline, Roche's CEO may need to raise his $43.7 billion offer to buy out Genentech's minority investors


Price-earnings ratios are one way investors determine whether equity prices are cheap, expensive, or fairly valued. But are they the best way to gauge stocks?


On deck: leading indicators, home prices, home sales, durable goods orders, and a ton of earnings reports


The CPI's 1.1% June climb was higher than expected, but analysts also didn't anticipate the increase in U.S. industrial output


Surveys make it plain that the bad news about Britain's economy will only get worse in coming quarters, and that recession may not be far off


The 62,000 decline in U.S. nonfarm payrolls, along with a pop in weekly initial jobless claims, bolsters the case for recession


In a widely expected move, the European Central Bank raises its benchmark interest rate 25 basis points, citing medium-term inflation risks


Unemployment is rising, housing prices are plunging, and oil prices are sky-high. Yet the Fed has decided to stand pat.


From an economist's point of view, the "core" rate counts more than the "headline." But the Fed will have to pay attention to both


Read about the candidates' stance on the economy, housing, immigration, and more


Nest egg looking a little fragile? Chances are you need to rethink your old investment tactics—and consider a few new approaches. Our Annual Retirement Guide can help


Retirees with plump nest eggs can be targets for unscrupulous financial advisers who rake in hefty fees with promises of huge returns


When planning for retirement, make sure you know how these rules could change your financial picture after age 70


Take these steps to protect your golden years: Cut expenses, consider refinancing, and make yourself indispensable at work


Uncle Sam wants laggard 401(k) account holders to beef up their savings by channeling contributions into diversified default investments


BusinessWeek's Special Report for baby boomers offers investing advice for those who expect to retire in the next 15 years


Unlike last summer, many heating oil companies are not offering prepayment plans. But you can lower your bills this winter if you act now


Investors can profit in a Presidential election year if they learn to read the tea leaves


In a tough economic climate, many Americans are choosing to just walk away from their mortgages. Is that a good idea?


Some insight as to why Rob Arnott, investment guru and chairman of the advisory firm Research Affiliates, is still "The Bear"


Here's a guide to investing in oil no matter which way the price swings


Though rates have dropped dramatically, some online banks are offering as much as 3.5% for savings accounts. It pays to look around


For those trapped in auction-rate securities, a few rays of hope are emerging


Good ways to invest in the makers of dog food, coffee, eggs, gasoline, beer, and other everyday items whose prices are streaking skyward


As a result of the subprime mess, the market is drying up. Here are some tips for finding student loans at banks


The next President could make big changes to the ways Americans invest and save for retirement


Why the worst may be yet to come as forces battering the market gain strength. And the remedy coming from Congress? It's likely to fall short of the mark


Chicago-based Neumann Homes went bankrupt last November, leaving a trail of wreckage in its path. Its worst victims? Homeowners


A high salary goes only so far if the cost of living is even higher. If you want your dollar to go further, maybe it's time to relocate


By April, 2009, hundreds of thousands of option ARM mortgages will begin resetting, bringing on a fresh wave of foreclosures


Many of this year's top U.S. philanthropists are keeping their money close to home


For Enterprise Rent-A-Car, giving back is linked to the primary business. That means planting 50 million trees over 50 years, for starters


Philanthropic outfits increasingly are adopting PR programs to achieve their goals. Here's why some old PR objections are no longer valid


The Tap Project, the agency's first new campaign in 50-plus years, kicks off Mar. 22 to raise funds for clean drinking water in developing countries


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