| |
| |
|
Advertising Resource Center |
|
|
|
Advertising Information
More Articles from Advertising Information: MORE RESOURCES: A bigger-than-expected drop in existing home sales and Ford's worst earnings report ever weighed on the market
The club-store chain warns earnings will fall short of estimates because of higher food and energy costs
To lower their overall default risk and protect profits, some card issuers may reduce your credit limit. Here are tips for keeping it steady
One pro believes a deal could be in the cards for casino operator MGM Mirage, whose big investors include Kirk Kerkorian and Dubai World
On deck: consumer confidence, GDP, employment costs, ISM manufacturing index, car sales, construction spending, and the employment report
Analysts' opinions on stocks in the news Thursday
Stocks in the news on Thursday
CEO Steel says he has no plans to issue shares, but analysts say Wachovia may be forced to raise capital as its loan portfolio deteriorates
While healthy banks can benefit from naming rights, some money-losing firms with expensive deals—like Citigroup—could lose out
Despite boffo quarterly earnings and record Mac sales, Apple's announcement that margins will soon shrink had investors reeling
The bank's better-than-expected quarter bolsters arguments that it can manage the credit crisis. But analysts worry about more losses from its Countrywide unit
A reputed stronghold for investors, the drugmaking sector faces increasing risks: fewer prescriptions filled, patent expirations, and FDA rejections of new drugs
Given the biotech's promising pipeline, Roche's CEO may need to raise his $43.7 billion offer to buy out Genentech's minority investors
Price-earnings ratios are one way investors determine whether equity prices are cheap, expensive, or fairly valued. But are they the best way to gauge stocks?
On deck: leading indicators, home prices, home sales, durable goods orders, and a ton of earnings reports
The CPI's 1.1% June climb was higher than expected, but analysts also didn't anticipate the increase in U.S. industrial output
Surveys make it plain that the bad news about Britain's economy will only get worse in coming quarters, and that recession may not be far off
The 62,000 decline in U.S. nonfarm payrolls, along with a pop in weekly initial jobless claims, bolsters the case for recession
In a widely expected move, the European Central Bank raises its benchmark interest rate 25 basis points, citing medium-term inflation risks
Unemployment is rising, housing prices are plunging, and oil prices are sky-high. Yet the Fed has decided to stand pat.
From an economist's point of view, the "core" rate counts more than the "headline." But the Fed will have to pay attention to both
Read about the candidates' stance on the economy, housing, immigration, and more
Nest egg looking a little fragile? Chances are you need to rethink your old investment tactics—and consider a few new approaches. Our Annual Retirement Guide can help
Retirees with plump nest eggs can be targets for unscrupulous financial advisers who rake in hefty fees with promises of huge returns
When planning for retirement, make sure you know how these rules could change your financial picture after age 70
Take these steps to protect your golden years: Cut expenses, consider refinancing, and make yourself indispensable at work
Uncle Sam wants laggard 401(k) account holders to beef up their savings by channeling contributions into diversified default investments
BusinessWeek's Special Report for baby boomers offers investing advice for those who expect to retire in the next 15 years
Unlike last summer, many heating oil companies are not offering prepayment plans. But you can lower your bills this winter if you act now
Investors can profit in a Presidential election year if they learn to read the tea leaves
In a tough economic climate, many Americans are choosing to just walk away from their mortgages. Is that a good idea?
Some insight as to why Rob Arnott, investment guru and chairman of the advisory firm Research Affiliates, is still "The Bear"
Here's a guide to investing in oil no matter which way the price swings
Though rates have dropped dramatically, some online banks are offering as much as 3.5% for savings accounts. It pays to look around
For those trapped in auction-rate securities, a few rays of hope are emerging
Good ways to invest in the makers of dog food, coffee, eggs, gasoline, beer, and other everyday items whose prices are streaking skyward
As a result of the subprime mess, the market is drying up. Here are some tips for finding student loans at banks
The next President could make big changes to the ways Americans invest and save for retirement
Why the worst may be yet to come as forces battering the market gain strength. And the remedy coming from Congress? It's likely to fall short of the mark
Chicago-based Neumann Homes went bankrupt last November, leaving a trail of wreckage in its path. Its worst victims? Homeowners
A high salary goes only so far if the cost of living is even higher. If you want your dollar to go further, maybe it's time to relocate
By April, 2009, hundreds of thousands of option ARM mortgages will begin resetting, bringing on a fresh wave of foreclosures
Many of this year's top U.S. philanthropists are keeping their money close to home
For Enterprise Rent-A-Car, giving back is linked to the primary business. That means planting 50 million trees over 50 years, for starters
Philanthropic outfits increasingly are adopting PR programs to achieve their goals. Here's why some old PR objections are no longer valid
The Tap Project, the agency's first new campaign in 50-plus years, kicks off Mar. 22 to raise funds for clean drinking water in developing countries
|
|
|
|
RELATED ARTICLES
How to Save Money by Making Your Own Sign In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. The $500.00 A Month Plan One way to make extra money or start a business of your own is by placing advertising which will pay a good profit. Selling printed information by mail can br financially rewarding. The Future of Voiceovers: Hold Your Tongue...Possibly Forever "Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience. Get Better Results from Your Advertising with a Disruptor When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad. Advertising 101 Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two In part one of this article we discussed the importance of the look or appearance of your brochure.The look or image that your brochure conveys is vastly important. Advertise Where Its Forbidden To The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact. Promote yourself on radio for free Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question. 5 Tips for Hot Yellow Pages Ads Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96. Heard A Good Radio Ad Lately? Neither Have We To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into it. In Advertising Bigger isn't Always Better If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. 10 Ways to Advertise Your Business For Free! At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline. Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. How to Advertise with Flyers When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. 80% of All Advertising Is Wasted Due To This Common Mistake You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline. Sex in Advertising: Does it Sell? We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Take Your Radio Ads to the Next Level Most small businesses do not have a high poweredadvertising agency to produce award-winning radiocommercials for them. Most award-winning radiocommercials win for the wrong reasons anyway. Lamination of Signs I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. How To Track Your Advertising Like A Hawk Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company. Design Your Own Newspaper Ads Many people in business lay-out (design) their ownads. That old adage "If It Is To Be It Is Up ToMe" prevails.
|