![]() |
Advertising Resource Center |
|
|
Advertising Information
More Articles from Advertising Information: MORE RESOURCES: A bigger-than-expected drop in existing home sales and Ford's worst earnings report ever weighed on the market
The club-store chain warns earnings will fall short of estimates because of higher food and energy costs
To lower their overall default risk and protect profits, some card issuers may reduce your credit limit. Here are tips for keeping it steady
One pro believes a deal could be in the cards for casino operator MGM Mirage, whose big investors include Kirk Kerkorian and Dubai World
On deck: consumer confidence, GDP, employment costs, ISM manufacturing index, car sales, construction spending, and the employment report
CEO Steel says he has no plans to issue shares, but analysts say Wachovia may be forced to raise capital as its loan portfolio deteriorates
While healthy banks can benefit from naming rights, some money-losing firms with expensive deals—like Citigroup—could lose out
Despite boffo quarterly earnings and record Mac sales, Apple's announcement that margins will soon shrink had investors reeling
The bank's better-than-expected quarter bolsters arguments that it can manage the credit crisis. But analysts worry about more losses from its Countrywide unit
A reputed stronghold for investors, the drugmaking sector faces increasing risks: fewer prescriptions filled, patent expirations, and FDA rejections of new drugs
Given the biotech's promising pipeline, Roche's CEO may need to raise his $43.7 billion offer to buy out Genentech's minority investors
Price-earnings ratios are one way investors determine whether equity prices are cheap, expensive, or fairly valued. But are they the best way to gauge stocks?
On deck: leading indicators, home prices, home sales, durable goods orders, and a ton of earnings reports
The CPI's 1.1% June climb was higher than expected, but analysts also didn't anticipate the increase in U.S. industrial output
Surveys make it plain that the bad news about Britain's economy will only get worse in coming quarters, and that recession may not be far off
The 62,000 decline in U.S. nonfarm payrolls, along with a pop in weekly initial jobless claims, bolsters the case for recession
In a widely expected move, the European Central Bank raises its benchmark interest rate 25 basis points, citing medium-term inflation risks
Unemployment is rising, housing prices are plunging, and oil prices are sky-high. Yet the Fed has decided to stand pat.
From an economist's point of view, the "core" rate counts more than the "headline." But the Fed will have to pay attention to both
Nest egg looking a little fragile? Chances are you need to rethink your old investment tactics—and consider a few new approaches. Our Annual Retirement Guide can help
Retirees with plump nest eggs can be targets for unscrupulous financial advisers who rake in hefty fees with promises of huge returns
When planning for retirement, make sure you know how these rules could change your financial picture after age 70
Take these steps to protect your golden years: Cut expenses, consider refinancing, and make yourself indispensable at work
Uncle Sam wants laggard 401(k) account holders to beef up their savings by channeling contributions into diversified default investments
BusinessWeek's Special Report for baby boomers offers investing advice for those who expect to retire in the next 15 years
Unlike last summer, many heating oil companies are not offering prepayment plans. But you can lower your bills this winter if you act now
In a tough economic climate, many Americans are choosing to just walk away from their mortgages. Is that a good idea?
Some insight as to why Rob Arnott, investment guru and chairman of the advisory firm Research Affiliates, is still "The Bear"
Though rates have dropped dramatically, some online banks are offering as much as 3.5% for savings accounts. It pays to look around
Good ways to invest in the makers of dog food, coffee, eggs, gasoline, beer, and other everyday items whose prices are streaking skyward
As a result of the subprime mess, the market is drying up. Here are some tips for finding student loans at banks
Why the worst may be yet to come as forces battering the market gain strength. And the remedy coming from Congress? It's likely to fall short of the mark
Chicago-based Neumann Homes went bankrupt last November, leaving a trail of wreckage in its path. Its worst victims? Homeowners
A high salary goes only so far if the cost of living is even higher. If you want your dollar to go further, maybe it's time to relocate
By April, 2009, hundreds of thousands of option ARM mortgages will begin resetting, bringing on a fresh wave of foreclosures
For Enterprise Rent-A-Car, giving back is linked to the primary business. That means planting 50 million trees over 50 years, for starters
Philanthropic outfits increasingly are adopting PR programs to achieve their goals. Here's why some old PR objections are no longer valid
The Tap Project, the agency's first new campaign in 50-plus years, kicks off Mar. 22 to raise funds for clean drinking water in developing countries
|
RELATED ARTICLES
7 Questions to Ask Before You Advertise Most business owners and managers keep a fairly close eye on their marketing budgets.And nothing throws a budget out of whack faster than advertising. Prove It! - Give Your Marketing and Advertising More Credibility Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can?Tone it down. How To Track Your Advertising Like A Hawk Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company. Giorgio Armani: A Persuasive Campaign Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image. Business Cards: Why Waste Valuable Space? So many business people neglect this valuable asset that may be used for a multitude of messages.Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later. Custom LED Display Custom LED Display, as the name specifies, facilitate control anything with any message that you can think of, from hours of operation to daily specials. These are used by almost all industries like factory, banks, airports, universities, libraries, and many others. How To Get Big Sponsorship Money for Your Band, Tour, Event or Production Touring is a bands greatest opportunity for success. But, touring can be very expensive. 16 Ways to Make Your Business Cards Unforgettable Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do. Do I Need Raised Letter or Full Color Business Cards? If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color. Media, the Internet, Yellow Pages, and Your Business If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!. Whats The Frequency? The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree. Create A Killer Brochure: 9 Steps to the Perfect Piece If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab AttentionYou need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Developing a Formal Brand Messaging Document Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company. Pros and Cons of Establishing an In-House Ad Agency There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious. The Skinny on Billboards Several years back the billboard people put a bigpicture of "Sharlene Wells, Miss America" onbillboards all over town. She was everywhere. Unlock The Power Of Online Groups Yahoo Groups: I see countless marketers on shoestring budges turn to traffic exchanges for free traffic. If they would spend the time creating online groups rather than clicking for traffic they would see much more quality traffic. Non-profit Coupon Books and Coupon Mailers for Small Businesses Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service. Graphical LED Display Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities. When Advertising Wears Out One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others). Advertise Where Its Forbidden To The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact. |