| |
| |
|
Advertising Resource Center |
|
|
|
Advertising Information
More Articles from Advertising Information: MORE RESOURCES: A bigger-than-expected drop in existing home sales and Ford's worst earnings report ever weighed on the market
The club-store chain warns earnings will fall short of estimates because of higher food and energy costs
To lower their overall default risk and protect profits, some card issuers may reduce your credit limit. Here are tips for keeping it steady
One pro believes a deal could be in the cards for casino operator MGM Mirage, whose big investors include Kirk Kerkorian and Dubai World
On deck: consumer confidence, GDP, employment costs, ISM manufacturing index, car sales, construction spending, and the employment report
Analysts' opinions on stocks in the news Thursday
Stocks in the news on Thursday
CEO Steel says he has no plans to issue shares, but analysts say Wachovia may be forced to raise capital as its loan portfolio deteriorates
While healthy banks can benefit from naming rights, some money-losing firms with expensive deals—like Citigroup—could lose out
Despite boffo quarterly earnings and record Mac sales, Apple's announcement that margins will soon shrink had investors reeling
The bank's better-than-expected quarter bolsters arguments that it can manage the credit crisis. But analysts worry about more losses from its Countrywide unit
A reputed stronghold for investors, the drugmaking sector faces increasing risks: fewer prescriptions filled, patent expirations, and FDA rejections of new drugs
Given the biotech's promising pipeline, Roche's CEO may need to raise his $43.7 billion offer to buy out Genentech's minority investors
Price-earnings ratios are one way investors determine whether equity prices are cheap, expensive, or fairly valued. But are they the best way to gauge stocks?
On deck: leading indicators, home prices, home sales, durable goods orders, and a ton of earnings reports
The CPI's 1.1% June climb was higher than expected, but analysts also didn't anticipate the increase in U.S. industrial output
Surveys make it plain that the bad news about Britain's economy will only get worse in coming quarters, and that recession may not be far off
The 62,000 decline in U.S. nonfarm payrolls, along with a pop in weekly initial jobless claims, bolsters the case for recession
In a widely expected move, the European Central Bank raises its benchmark interest rate 25 basis points, citing medium-term inflation risks
Unemployment is rising, housing prices are plunging, and oil prices are sky-high. Yet the Fed has decided to stand pat.
From an economist's point of view, the "core" rate counts more than the "headline." But the Fed will have to pay attention to both
Read about the candidates' stance on the economy, housing, immigration, and more
Nest egg looking a little fragile? Chances are you need to rethink your old investment tactics—and consider a few new approaches. Our Annual Retirement Guide can help
Retirees with plump nest eggs can be targets for unscrupulous financial advisers who rake in hefty fees with promises of huge returns
When planning for retirement, make sure you know how these rules could change your financial picture after age 70
Take these steps to protect your golden years: Cut expenses, consider refinancing, and make yourself indispensable at work
Uncle Sam wants laggard 401(k) account holders to beef up their savings by channeling contributions into diversified default investments
BusinessWeek's Special Report for baby boomers offers investing advice for those who expect to retire in the next 15 years
Unlike last summer, many heating oil companies are not offering prepayment plans. But you can lower your bills this winter if you act now
Investors can profit in a Presidential election year if they learn to read the tea leaves
In a tough economic climate, many Americans are choosing to just walk away from their mortgages. Is that a good idea?
Some insight as to why Rob Arnott, investment guru and chairman of the advisory firm Research Affiliates, is still "The Bear"
Here's a guide to investing in oil no matter which way the price swings
Though rates have dropped dramatically, some online banks are offering as much as 3.5% for savings accounts. It pays to look around
For those trapped in auction-rate securities, a few rays of hope are emerging
Good ways to invest in the makers of dog food, coffee, eggs, gasoline, beer, and other everyday items whose prices are streaking skyward
As a result of the subprime mess, the market is drying up. Here are some tips for finding student loans at banks
The next President could make big changes to the ways Americans invest and save for retirement
Why the worst may be yet to come as forces battering the market gain strength. And the remedy coming from Congress? It's likely to fall short of the mark
Chicago-based Neumann Homes went bankrupt last November, leaving a trail of wreckage in its path. Its worst victims? Homeowners
A high salary goes only so far if the cost of living is even higher. If you want your dollar to go further, maybe it's time to relocate
By April, 2009, hundreds of thousands of option ARM mortgages will begin resetting, bringing on a fresh wave of foreclosures
Many of this year's top U.S. philanthropists are keeping their money close to home
For Enterprise Rent-A-Car, giving back is linked to the primary business. That means planting 50 million trees over 50 years, for starters
Philanthropic outfits increasingly are adopting PR programs to achieve their goals. Here's why some old PR objections are no longer valid
The Tap Project, the agency's first new campaign in 50-plus years, kicks off Mar. 22 to raise funds for clean drinking water in developing countries
|
|
|
|
RELATED ARTICLES
A Lesson In Advertising From The Eighteenth Century Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today. Electronic Reader Board Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world. Offline Advertising Tips Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Fax Broadcast Services Get Your Message to Millions If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational. 3 Things Every Yellow Pages Advertiser Needs to Know Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential? but they don't quite know how to take advantage of it.Fortunately, it's a mystery that's solved pretty easily once an advertiser knows where to turn for advice. Creating a Winning Logo Creating a logo to get you noticed.When you're branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. Secrets to Get Free Advertising The opportunities to get free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them. A $40 Million Dollar Little Known Referral Strategy Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy. Advertising Through Moms Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy. Scrolling LED signs Scrolling LED signs is type of LED signs that displays Scrolling text and can be used as outdoor and/or indoor outlet. Wide variety of businesses uses this equipment to spread news and other information quickly and efficiently. Advertising 101 Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. What To Do With Your Business Cards Without a plan to distribute your cards, there'sno need to print them in the first place.Many fall into the trap of thinking all thethinking about business cards is over once theorder is placed. B2B Marketing Health and Elder Care Services Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele. Electronic Display Signs Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations. Go Ahead Im Listening In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated.Radio fills the gap. If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:"Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000. Sex in Advertising: Does it Sell? We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Is Your Advertising... Sexy? Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here. Do You Really Need a Brochure? Traditional brochures typically tell the story of your company, i.e. Media Planning: Smart Choices for Your Success Media Planning for SmartiesYou say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.
|