Affiliate Revenue Information

Higher Commission Is Not Always Better


I have seen it a million times, especially from newer affiliates. They find two similar affiliate programs and immediately assume that the one that pays the highest commission is automatically the better affiliate program... not true! As an affiliate you need to look beyond the commission and evaluate the entire program. Yes, high commission are always nice to have but there are some things to look for that can make a high commission affiliate program practically worthless and a waste of your valuable time.

The first thing that you should look at is see how much the merchants are charging for their products. Merchants that pay a high commission is usually passing it off in the product prices. By boosting their prices up they make up for paying their affiliates high commissions by trying to get the customers to pay the bill. If the price is to high the customer will leave the merchants site and search for another merchant with lower prices. So you can promote the higher commission merchant to your hearts content. But if the prices are just to high for the customers you are simply wasting your time and effort on a dead cause.

Now, if you go with the merchant that pays a slightly less commission but has much lower prices then the customer is going to buy from them instead of the other merchant, therefore, giving you more conversions which will make you alot more money in the long run.

Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. He owns two affiliate marketing related sites. One that offers affiliate program management & consulting services and the other affiliate program reviews, tips and resources.


MORE RESOURCES:

Generating Affiliate Revenue with your Payment Provider
SMEweb, UK - Dec 1, 2008
When affiliate programs emerged over a decade ago, cyberspace was full of residents (merchants and their affiliates) who were delighted by the quick and ...


With 850K Users In 2 Months, Circle Of Moms Comes Out Of Nowhere
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Brand advertisements, beginning next week, as well as affiliate revenue from gift purchases are the main modes of monetizing the site in the short run. ...
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Fitch: US Media and Entertainment Outlook Negative in 2009
Business Wire (press release), CA - Dec 3, 2008
In particular, the automotive category (which can represent over 20% of a broadcast affiliate's revenue) will present meaningful challenges. ...


Tombola Introduces Higher Revenue Share To Bingo Affiliates
Emediawire (press release), WA - Dec 4, 2008
tombola affiliates given the opportunity to earn more commissions and see more long-term growth through new revenue share structure. Montreal, QC. ...


Sports Business Journal (subscription)

Execs agree deal’sa milestone
Sports Business Journal (subscription), NC - Nov 24, 2008
ESPN, which gets about $4 per subscriber per month from cable and satellite operators, pulls in more from affiliate revenue than other national cable ...


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Sports Business Journal (subscription), NC - Nov 17, 2008
The fourth quarter ad market has been soft across all sports, putting greater importance on the affiliate revenue that cable networks collect. ...


Exclaim!

Atlantic Becomes First Major To Sell More Digital Units Than CDs
Exclaim!, Canada - Nov 26, 2008
... that sales from digital products, such as iTunes downloads and ringtones, account for 51 percent of the Warner affiliate's revenue in the last quarter. ...


TechCrunch

Cookstr Helps You Find Recipes From People Who Know Their Onions
TechCrunch, CA - Nov 18, 2008
... NY Times article on the startup points out, they’ll also be collecting affiliate revenue when books are sold on e-commerce sites via their website. ...


Travel Trends

No More Glitz and Glamour, Just Hard Work
Travel Trends, Australia - Nov 23, 2008
Sixth, many “innovators” believe the big business opportunity in the online travel space right now lies in pay per click and affiliate revenue advertising ...


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Following The Money At Innovation Summit
Travel Trends, Australia - Nov 22, 2008
Well, if that’s the case many believe the big business opportunity in the online travel space right now lies in pay per click and affiliate revenue models ...

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