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Advertising Resource Center |
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Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not hating,but indifference. So, when an ad makes you angry or disgusted orevokes any other strong emotion, it has done it's job. That iswhat advertising is supposed to do! Isn't it? There is an advertisement currently running on T.V. that makesme so disgusted that I spent quite a few minutes last nightdiscussing it with my sister, The ad is for a well known brand of toothpaste that is beingrecommended for people with sensitive teeth. Nothing wrong sofar. There are plenty of people with sensitive teeth and I haveno personal knowledge of the truthfullness of the claims made bythe manufacturer. My objection is to the presentation of this product. There is abeautiful women, dressed only in camisole and under wearparading around as she touts the benefits of using this product.There is nothing wrong with that either. But what is theconnection? Do you have to be beautiful, female and barelydressed to benefit from this toothpaste? I am sure the manufacturer would not want to limit his market tothat niche only. What a waste of his advertising money? It isgetting harder and harder to get your message noticed, with somany other products vying for the same market shares that you'reafter. Why get that consumer's attention, only to then turn them off oraway, with an inappropriate advertisement. So, I like this ad because it certainly demonstrates thatadvertising gets you noticed and talked about. It is up to you. however, to target your market appropriatelyand benefit from your hard won exposure. P.S. By the way my sister hates the ad, too! Advertising is like beauty, you must strike an almost perfect balance to achieve and maintain the desired results/effect.Yvonne invites you to visit her website at:http://www.herbalhealthyskin.com for your free beauty balancing tips !
MORE RESOURCES: Public workers are scouring churches and libraries to find workers—mostly male—who have been sidelined for years Despite a roaring start for the Standard & Poor's 500-stock index in 2012, volume is low, equity-fund redemptions persist, and valuations are the lowest since 1989 After numerous customers accused JPMorgan Chase of gouging them on debit-card transactions in checking accounts, the bank had sought to make them arbitrate claims The 2012 bonus season is a lot less festive Jan. 30 (Bloomberg) -- Bloomberg's Su Keenan reports on plans to cut pay and reduce bonuses at investment banks. German film and television actor Tankred Benecke isn’t expecting much fan-mail from business chiefs in his home city of Frankfurt. A World Trade Organization probe into the legality of Chinese rules on foreign companies issuing credit cards is a “major reason” Citigroup Inc. was given permission to do so, said Stuart Eizenstat, former deputy Treasury secretary under President Bill Clinton. Greek Prime Minister Lucas Papademos plans to convene the nation’s political leaders to seek consensus on the cuts required for a bailout as unions called a strike to protest and European leaders pressed for answers. Saudi billionaire Prince Alwaleed bin Talal said the time to judge Apple Inc. management will be in two years because the next five to six quarters will be mainly the influence of founder Steve Jobs. The California State Teachers' Retirement System, or Calstrs, intends to question in a letter the controlling power amassed by Facebook Chief Executive Officer Mark Zuckerberg By trying to help distressed homeowners without appearing to bail them out, the Administration would leave borrowers submerged Analyst Buck Horne downgraded homebuilders and says the spring selling season may disappoint again Rebound from the recovery from Thai floods, and explosive growth in mobile technology make tech stocks a good pick Companies are scrambling to handle a torrent of data, pushing them into bigger M&A frenzy since 2007 Feb. 6 (Bloomberg) -- Andrew Economos, head of sovereign and institutional strategy Asia ex-Japan at JPMorgan Asset Management in Hong Kong, talks about Europe's sovereign debt crisis |
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