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Advertising Resource Center |
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Send em to the White Pages
Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary. The trick is to get people to remember your namewhen they look in the book. That's advertising'sjob. If you stress what's in it for them they willremember who you are when they go looking. Manytimes they go looking a year, or more, afterhearing or seeing your ads. If it is all aboutthem, they will remember all about you. Surveys show the majority of people look in theYellow Pages for a name that seems familiar,either through past dealings or because ofadvertising or referral. Only the people who don'thave a clue go there to make a decision based onthe ad copy or size of the ad. And color doesn'tmake a difference to the clueless. You have seen it and heard it, "See our ad in theYellow Pages". Furgitaboutit! Don't encourage themto go look for your ad, instead, show them how tofind your number. Why send 'em to the yellow section where theycould be swayed by ads from your competitors. Mostfolks can't remember numbers seen in print orheard on the radio and few carry around a padand pencil. Your job is to help them associateyour name with their ability to find your number."In the white pages under B for BIG IdeasGroup"."In the white pages under M for MoritzEngine Repair. Moritz, M-O-R-I-T-Z." Keep a little yellow ad if you want, for theclueless. Use your advertising to help peopleremember how to find you when the time comes.Advertising is for them and then they rememberyou. For more about Yellow Pages, get my article"7 Tips Better Ads"MailTo:7Tips@BigIdeasGroup.com ©2005 BIG Mike McDaniel All Rights ReservedMike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES: Student debt snares parents, putting retirement at risk Sept. 1 (Bloomberg) -- Funding your child's college education is on many parents' mind. With college tuition costs rising each year, there's reason for concern. So, before starting a savings plan, make sure to do your homework and pick the investment option that's right for your family. Mitt Romney’s statement that the “very poor” don’t concern him comes as the portion of Americans living in deep poverty is the highest in 35 years Vigorous debate on the value of state backing Chinese Premier Wen Jiabao raised the prospect of contributing to the euro-area’s bailout programs, telling Chancellor Angela Merkel that China may be prepared to assist in resolving its debt crisis. Goldman Sachs Group Inc., the fifth- biggest U.S. bank by assets, gave Chairman and Chief Executive Officer Lloyd Blankfein a $7 million restricted-stock bonus for 2011, a decrease from $12.6 million a year earlier. Reserve Bank of India Deputy Governor Subir Gokarn said the monetary authority will cut borrowing costs once it’s confident inflation will keep slowing. Royal Bank of Scotland Group Plc, which accused a fired Singapore trader of manipulating London interbank offered rates, had condoned such behavior and sought scapegoats in an internal probe, the former employee said. Japan Inc. is suffering and the supply chain is bearing the cost. Feb. 3 (Bloomberg) -- Douglas Creutz, analyst at Cowen & Co., and Paul Kedrosky, author of the Infectious Greed Blog and a Bloomberg contributing editor, talk about the relationship between Zynga Inc. and Facebook Inc. They speak with Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg) Advertising campaigns aren't only being designed for TV anymore, the Super Bowl has gone high-tech The day's top ten most important stocks include Estee Lauder, Research in Motion and Zynga Feb. 3 (Bloomberg) -- Steen Jakobsen, chief economist at Saxo Bank A/S, discusses the outlook for Europe's sovereign debt crisis and the U.S. economy. He speaks with Susan Li on Bloomberg Television's "Asia Edge." (Source: Bloomberg) The social network may be valued at $100 billion, or 100 times profit Buyout funds see profits in turning foreclosed homes into rentals |
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