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Advertising Resource Center |
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Should You Advertise on TV?
When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?" I can't answer that questions until I ask anumber of questions first. Do you have an advertising plan? Are you working on a firm budget? What are you trying to accomplish with youradvertising? Where are you spending your money now? Usually by the 4th question the happy face is oneof disappointment. Contractors don't build a building without a plan,and you shouldn't advertise without a plan. Thefirst action is to determine what your advertisingis to do. Most small and medium businesses do nothave the bucks for long term image, so we focus ona call to action or proclaiming benefits (notfeatures) Can TV do that? Probably. Can you afford it?Probably not. Local TV ads even in the smallest oftelevision markets are expensive. You can buycheap ads, but the cost is factored to the numberof viewers. The cheaper the ads, the fewer theviewers. How many folks do you know glued to thetube at 545 AM? You can get on TV with a package of Cable Ads, butbeware the number of viewers and the shoddyproduction. Get my article "Cable Ads 5 Bucks" bysending a blank eMail toMailTo:CableAds@BigIdeasGroup.com Some people in business beleive you haven't"arrived" until your business is on TV andbillboards. Funny, I know of hundreds ofbusinesses making big bucks that don't use either. ©2005 BIG Mike McDaniel All Rights ReservedMike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES: Without the right focus in Washington, job creation will continue to be slow and unsteady, says columnist Frank Aquila The number of Americans seeking jobless benefits fell last week to a level that indicates the labor market has not improved this year even as the economy expanded. The U.S. economy is so bad that the chance of avoiding a double dip back into recession may actually be pretty good U.S. stocks extended Wednesday's gain as initial jobless claims fell and pending home sales unexpectedly increased Treasury 10-year notes fell for a second day as pending home resales unexpectedly rose in July and initial jobless claims dropped last week, reducing demand for the safety of government debt. Orders placed with U.S. factories rose less than forecast in July, restrained by a slump in demand for capital equipment that points to a slowdown in business investment in coming months. The biggest rally in almost two months in the U.S. stock market yesterday was missing the hallmarks of a move that’s likely to last, said Jeffrey deGraaf, the top-ranked technical analyst. AIA Group Ltd., the main Asia unit of American International Group Inc., submitted preliminary documents to the Hong Kong Stock Exchange for an initial public offering, according to two people familiar with the filing. Naked short sales of shares and government bonds may be limited by European Union proposals that say the practices cause a “disorderly market and possible systemic risks.” Pending sales of existing houses unexpectedly climbed in July from a record low, indicating the real-estate market is steadying following the end of a government tax credit. The U.S. Securities and Exchange Commission is examining whether high-speed traders helped trigger a 700-point drop in the Dow Jones Industrial Average on May 6 by repeatedly placing and immediately canceling orders in an attempt to manipulate share prices, a person with direct knowledge of the inquiry said. Wall Street analysts offer buy, sell, or hold opinions on stocks in the news on Sept. 2 Wall Street analysts offer buy, sell, or hold opinions on stocks in the news on Sept. 1 Aug. 31 -- Karl Case, an economics professor at Wellesley College and co-creator of the S&P/Case-Shiller home-price index, discusses the U.S. housing market Aug. 31 -- Bloomberg's Ryan Chilcote reports on a dispute between Iceland and the U.K. over mackerel fishing quotas and the risk the row may affect the North Atlantic nation's bid to join the European Union Despite warnings by some experts, funds that try to profit from a falling stock market are an increasingly popular choice for investors With yields above other asset classes, real estate investment trusts are popular again. Pros tell Businessweek.com how to spot the best REITs |
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