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Advertising Resource Center |
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Should You Advertise on TV?
When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?" I can't answer that questions until I ask anumber of questions first. Do you have an advertising plan? Are you working on a firm budget? What are you trying to accomplish with youradvertising? Where are you spending your money now? Usually by the 4th question the happy face is oneof disappointment. Contractors don't build a building without a plan,and you shouldn't advertise without a plan. Thefirst action is to determine what your advertisingis to do. Most small and medium businesses do nothave the bucks for long term image, so we focus ona call to action or proclaiming benefits (notfeatures) Can TV do that? Probably. Can you afford it?Probably not. Local TV ads even in the smallest oftelevision markets are expensive. You can buycheap ads, but the cost is factored to the numberof viewers. The cheaper the ads, the fewer theviewers. How many folks do you know glued to thetube at 545 AM? You can get on TV with a package of Cable Ads, butbeware the number of viewers and the shoddyproduction. Get my article "Cable Ads 5 Bucks" bysending a blank eMail toMailTo:CableAds@BigIdeasGroup.com Some people in business beleive you haven't"arrived" until your business is on TV andbillboards. Funny, I know of hundreds ofbusinesses making big bucks that don't use either. ©2005 BIG Mike McDaniel All Rights ReservedMike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES: Promotions and international sales let McDonald's wow investors while shares of Wendy's and Burger King languish amid a U.S. hunger for jobs Indexes rose amid speculation the economy will continue to recover from the worst contraction since the Great Depression Indexes have rallied strongly, but investor fears persist. Here's how the investing landscape has been transformed in the past 12 months American International Group Inc. surged, leading gains by financial companies bailed out by the U.S. government, on speculation the insurer will sell more assets after raising $51 billion through deals. Exxon Mobil, BP, and Total are investing in assets that previously weren't worth their time or money after oil-rich nations reduced access to reserves and exploration drilling faltered Crude oil declined for the first time in three days as the dollar gained against the euro, reducing the appeal of commodities as an alternative investment. Australia’s economy is likely to expand at or above its average pace over the next few years, stoking inflation pressures and house prices, central bank official Philip Lowe said. The Regional Bond Dealers Association asked the Financial Industry Regulatory Authority and Federal Reserve to end reporting of so-called agency debt trades until bank-affiliated brokers also must comply, saying some are seeking to avoid disclosures. The U.S. Securities and Exchange Commission’s top economist is leaving the agency after Chairman Mary Schapiro merged his office with another and passed short- selling rules that hedge funds said ignored financial analysis. Proteccion SA, Colombia’s second- biggest pension fund, plans to invest 2.4 trillion pesos ($1.3 billion) in private equity in the next two years after reaching the government-set limit on stocks. Wall Street analyst opinions on stocks making headlines in Tuesday's market Jim Rogers, chairman of Rogers Holdings, talks with Bloomberg's Betty Liu about Greece's fiscal woes. Rogers, speaking from Vienna, says a bankruptcy for Greece would benefit the euro. (This is an excerpt of the full interview. Source: Bloomberg) Although vacation bookings are rising with optimism about the economy, prices for hotel rooms and cruises will need time to rebound The jobless rate in the U.S. held at 9.7 percent in February and employment declined less than forecast even as severe winter weather may have forced some employers to temporarily close. Wall Street analysts give their buy, sell, or hold views on 10 stocks in the news this week What Wall Street economists and strategists had to say about key developments on Mar. 5 |
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