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Advertising Resource Center |
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Should You Advertise on TV?
When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?" I can't answer that questions until I ask anumber of questions first. Do you have an advertising plan? Are you working on a firm budget? What are you trying to accomplish with youradvertising? Where are you spending your money now? Usually by the 4th question the happy face is oneof disappointment. Contractors don't build a building without a plan,and you shouldn't advertise without a plan. Thefirst action is to determine what your advertisingis to do. Most small and medium businesses do nothave the bucks for long term image, so we focus ona call to action or proclaiming benefits (notfeatures) Can TV do that? Probably. Can you afford it?Probably not. Local TV ads even in the smallest oftelevision markets are expensive. You can buycheap ads, but the cost is factored to the numberof viewers. The cheaper the ads, the fewer theviewers. How many folks do you know glued to thetube at 545 AM? You can get on TV with a package of Cable Ads, butbeware the number of viewers and the shoddyproduction. Get my article "Cable Ads 5 Bucks" bysending a blank eMail toMailTo:CableAds@BigIdeasGroup.com Some people in business beleive you haven't"arrived" until your business is on TV andbillboards. Funny, I know of hundreds ofbusinesses making big bucks that don't use either. ©2005 BIG Mike McDaniel All Rights ReservedMike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES: Rising home prices and an improving economy will spark a modest rebound this year. But this time, lenders and homeowners will be more cautious Household wealth in the U.S. grew in the fourth quarter at a slower pace, limited by a drop in home values that indicates the recovery in consumer spending will take time to gain speed. The S&P 500 pulled back from a 17-month high as a drop in consumer confidence overshadowed an unexpected increase in retail sales Sales at U.S. retailers unexpectedly climbed in February as shoppers braved blizzards to get to the malls, signaling consumers will contribute more to economic growth. Confidence among U.S. consumers unexpectedly declined for a second month in March, a sign Americans are discouraged about the labor market. Shares of the following companies are having unusual moves in U.S. trading. Stock symbols are in parentheses. Prices are as of 10:10 a.m. in New York. Lehman used off-balance-sheet transactions to understate its leverage in late 2007 and 2008, deceiving shareholders about its ability to withstand losses, a bankruptcy examiner’s report said JPMorgan Chase & Co. and Citigroup Inc. helped cause the failure of Lehman Brothers Holdings Inc. by demanding more collateral and changing guarantee agreements, according to a court-ordered report on the biggest bankruptcy in U.S. history. About 900 bankers will converge on Capitol Hill next week for a conference that lobbyists say will give them a chance to speak out against a proposed consumer protection agency as Senate Banking Committee Chairman Christopher Dodd unveils financial regulation legislation. A 2,200-page bankruptcy report a year in the making may point the way for plaintiffs looking to sue former Lehman Brothers Holdings Inc. officials, lawyers said, rather than grand juries probing possible crimes. American International Group Inc. was unprepared for the financial crisis that forced the insurer to accept a $182.3 billion bailout from the U.S. government, the company’s former general counsel said. Valley National Bancorp, operator of more than 200 branches in New Jersey and New York City, acquired its second failed bank in as many days as U.S. lenders continue to collapse amid losses tied to real estate. Wall Street analysts give their buy, sell, or hold views on 10 stocks in the news this week What Wall Street economists and strategists had to say about key developments on Mar. 12 Wall Street analyst opinions on stocks making headlines in Friday's market What Wall Street economists and strategists had to say about key developments on Mar. 11 Individual investors have largely stayed on the sidelines of the current rally. What will lure them back? What Wall Street economists and strategists had to say about key developments on Mar. 10 |
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